PFGC executive sells 6,840 shares at $100 each
Performance Food Group Co executive A. Brent King reported two open-market sales of Common Stock under a pre-arranged Rule 10b5-1 trading plan.
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Form Type
4
Rhea-AI Filing Summary
Performance Food Group Co executive A. Brent King reported two open-market sales of Common Stock under a pre-arranged Rule 10b5-1 trading plan. He sold 3,322 shares on June 9, 2026 and 3,518 shares on June 10, 2026, both at $100 per share, and now holds 50,371 shares directly.
Insider Trade Summary 10b5-1
Net Seller: 6,840 shares
Net Sell
2 txns
Insider
KING A BRENT
Role
See Remarks
Sold
6,840 shs ($684K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 3,518 | $100.00 | $352K |
| Sale | Common Stock | 3,322 | $100.00 | $332K |
Holdings After Transaction:
Common Stock — 50,371 shares (Direct)
Footnotes (1)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 20, 2026.
Key Figures
Shares sold June 9, 2026: 3,322 shares
Shares sold June 10, 2026: 3,518 shares
Total shares sold: 6,840 shares
+2 more
5 metrics
Shares sold June 9, 2026
3,322 shares
Open-market sale of Common Stock at $100.00 per share
Shares sold June 10, 2026
3,518 shares
Open-market sale of Common Stock at $100.00 per share
Total shares sold
6,840 shares
Sum of two open-market sales reported in Form 4
Sale price per share
$100.00 per share
Price reported for both Common Stock sales
Shares held after transactions
50,371 shares
Direct Common Stock ownership after June 10, 2026 sale
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: open-market sale; transaction_code_description: Sale in open market..."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"security_title: Common Stock for both reported transactions"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1..."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did A. Brent King report at Performance Food Group Co (PFGC)?
A. Brent King reported selling a total of 6,840 shares of Performance Food Group Co Common Stock in open-market transactions. These sales occurred on consecutive days at a reported price of $100 per share, as disclosed in the Form 4 filing.
Were A. Brent King’s PFGC stock sales made under a Rule 10b5-1 trading plan?
Yes. The footnote explains that the sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 20, 2026, indicating the trades were pre-arranged.
What type of security did A. Brent King trade in Performance Food Group Co (PFGC)?
He traded Common Stock of Performance Food Group Co. Both reported transactions involve non-derivative Common Stock, sold in open-market or private transactions, as specified in the Form 4 insider trading report data.
AI-generated analysis. How Rhea-AI works. Not financial advice.
