PGR Form 144: Routine $0.6M insider sale disclosed

Rhea-AI Filing Summary

Progressive Corp. (PGR) – Form 144 filing: An unidentified insider intends to sell 2,391 common shares through Fidelity Brokerage Services on or about 07-28-2025. At the filing’s reference price, the transaction is valued at approximately $595,932.84. The shares stem from restricted-stock vesting on 07-25-2025 and were received as compensation, not purchased for cash. No other sales by this person were reported during the past three months.

The proposed sale equals roughly 0.0004 % of Progressive’s 586.2 million shares outstanding, a de-minimis level that is unlikely to affect trading liquidity or ownership structure. Rule 144 requires insiders to file this notice to ensure market transparency; the signer also represents that they possess no undisclosed adverse information and may rely on a Rule 10b5-1 trading plan.

Materiality: The dollar value is modest relative to Progressive’s market capitalization, and there is no indication of broader insider selling pressure. As such, the filing is viewed as routine and low-impact for investors.

Positive

• Compliance transparency: Insider followed Rule 144 disclosure requirements, suggesting good governance.
• No prior 3-month sales: Indicates lack of a broader liquidation trend.

Negative

• Insider selling: Even small divestitures can be perceived negatively by some investors.

Insights

Securities Analyst

TL;DR – Small insider sale (<$1 m) is routine, minimal investor impact.

The 2,391-share divestiture represents an immaterial 0.0004 % of float and follows a recent restricted-stock vesting event. With no pattern of prior sales and disclosure under Rule 144, this appears to be standard liquidity management rather than a signal on fundamentals. I rate the impact neutral; long-term valuation drivers remain underwriting margins, premium growth, and investment income, none of which are addressed in this filing.

Corporate Governance Expert

TL;DR – Governance compliant filing; transparency positive, magnitude negligible.

The insider adhered to Rule 144 disclosure, possibly under a 10b5-1 plan, reinforcing governance best practices. Absence of undisclosed negative information and no recent aggregate sales reduce concern of opportunistic trading. The move does not alter control dynamics nor signal board-level issues. Overall effect on governance risk is minimal.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2391	595932.84	586223643	07/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/25/2025	Restricted Stock Vesting	Issuer			2391	07/25/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Progressive (PGR) shares are being sold under this Form 144?

The filing covers the sale of 2,391 common shares.

What is the estimated market value of the shares to be sold?

The aggregate market value is $595,932.84.

When is the approximate sale date for the insider transaction?

The insider plans to sell on or around 07/28/2025.

What percentage of Progressive’s outstanding shares does the sale represent?

Approximately 0.0004 % of the 586,223,643 shares outstanding.

How were the shares acquired by the insider?

They were obtained via restricted-stock vesting on 07/25/2025 as compensation.

Were there any other insider sales in the last three months?

No; the filing states "Nothing to Report" for the past three months.