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Progressive (NYSE: PGR) exec sells 7,339 shares under plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Progressive Corp (PGR) officer Lori A. Niederst, Chief Personal Lines Officer, reported selling 7,339 shares of common stock on 2026-08-13 at $209.29 per share in an open-market transaction. After this sale, she directly holds 42,566.882 shares and has 209.599 shares held indirectly through her husband's 401(k) plan. The sale was executed under a Rule 10b5-1 trading plan adopted on April 16, 2026.

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Insider Niederst Lori A
Role Chief Personal Lines Officer
Sold 7,339 shs ($1.54M)
Type Security Shares Price Value
Sale Common F1 7,339 $209.29 $1.54M
holding Common -- -- --
Holdings After Transaction: Common — 42,566.882 shares (Direct); Common — 209.599 shares (Indirect, Husband's 401(k) Plan)
Footnotes (1)
  1. F1. This transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of April 16, 2026.
Shares sold 7,339 shares Common stock sale on 2026-08-13
Sale price per share $209.29 per share Price for the 7,339-share sale on 2026-08-13
Direct holdings after transaction 42,566.882 shares Direct PGR common shares held after the sale
Indirect holdings 209.599 shares Indirect ownership via husband's 401(k) plan
Transactions under Rule 10b5-1 1 transaction Sale pursuant to trading plan adopted April 16, 2026
Rule 10b5-1 trading plan regulatory
"was made pursuant to a 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
indirect ownership financial
"ownership type marked as indirect via husband's 401(k) plan"
401(k) Plan financial
"nature of ownership listed as Husband's 401(k) Plan"
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

FAQ

What insider transaction did PGR executive Lori A. Niederst report?
Lori A. Niederst reported a sale of 7,339 Progressive (PGR) common shares on 2026-08-13 at $209.29 per share. The transaction was described as an open-market or private sale and was executed under a Rule 10b5-1 trading plan.

How many Progressive (PGR) shares does Lori A. Niederst hold after this Form 4?
After the reported sale, Lori A. Niederst directly holds 42,566.882 PGR shares. She also has 209.599 shares reported as indirectly owned through her husband's 401(k) plan, according to the ownership table.

At what price were Lori A. Niederst’s Progressive (PGR) shares sold?
The reported transaction shows a sale price of $209.29 per share for 7,339 PGR common shares on 2026-08-13. The filing characterizes this as a sale in an open-market or private transaction.

Was Lori A. Niederst’s PGR stock sale under a Rule 10b5-1 plan?
Yes. The filing states the sale was made pursuant to a Rule 10b5-1 trading plan adopted by Lori A. Niederst on April 16, 2026. A document-level checkbox also affirms Rule 10b5-1 plan usage.

What indirect Progressive (PGR) holdings does Lori A. Niederst report?
The Form 4 lists an indirect holding of 209.599 PGR shares through her husband's 401(k) plan. This position is reported separately from her direct ownership of 42,566.882 shares.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Niederst Lori A
(Last)(First)(Middle)
300 NORTH COMMONS BLVD.
(Street)
MAYFIELD VILLAGE OHIO 44143
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
PROGRESSIVE CORP/OH/ [ PGR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Personal Lines Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common08/13/2026S(1)7,339D$209.2942,566.882D
Common209.599IHusband's 401(k) Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of April 16, 2026.
/s/ Allyson L. Bach, By Power of Attorney08/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR