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[Form 4] Pinterest, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Pinterest (PINS) insider Benjamin Silbermann, who serves as both Director and 10% Owner, executed significant stock transactions on June 18, 2025, through planned Rule 10b5-1 trading arrangements established on December 13, 2024.

Key transaction details:

  • Converted and sold 83,333 Class A shares at average price of $34.83 through the Benjamin and Divya Silbermann Family Trust
  • Converted and sold 18,750 Class A shares at average price of $34.75 through SFTC, LLC
  • Maintains direct ownership of 8,414 RSUs subject to vesting
  • Retains indirect beneficial ownership of 36.7M Class B shares through Family Trust and 8.9M Class B shares through SFTC, LLC

All transactions were executed under a pre-established trading plan, demonstrating compliance with insider trading regulations. Class B shares maintain conversion rights to Class A shares on a one-to-one basis.

Positive
  • None.
Negative
  • Co-founder and Director Benjamin Silbermann sold 102,083 shares (combined direct and indirect holdings) at approximately $34.83 per share through a 10b5-1 trading plan, totaling about $3.55 million
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Silbermann Benjamin

(Last) (First) (Middle)
C/O PINTEREST, INC.
651 BRANNAN STREET

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PINTEREST, INC. [ PINS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/18/2025 C(1) 83,333 A $0 83,333 I Benjamin and Divya Silbermann Family Trust
Class A Common Stock 06/18/2025 S(2) 83,333 D $34.8303(3) 0 I Benjamin and Divya Silbermann Family Trust
Class A Common Stock 06/18/2025 C(1) 18,750 A $0 18,750 I SFTC, LLC(4)
Class A Common Stock 06/18/2025 S(2) 18,750 D $34.7519(5) 0 I SFTC, LLC(4)
Class A Common Stock 8,414(6) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock (7) 06/18/2025 C(1) 83,333 (7) (7) Class A Common Stock 83,333 $0 36,736,892 I Benjamin and Divya Silbermann Family Trust
Class B Common Stock (7) 06/18/2025 C(1) 18,750 (7) (7) Class A Common Stock 18,750 $0 8,987,530 I SFTC, LLC(4)
Class B Common Stock (7) (7) (7) Class A Common Stock 1,174,715 1,174,715 D
Explanation of Responses:
1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 13, 2024.
3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.5200 to $35.0250 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
5. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.5500 to $35.0350 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. Represents previously reported RSUs that are subject to vesting requirements.
7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
Remarks:
Jacquie Katzel, Attorney-in-Fact 06/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many PINS shares did Benjamin Silbermann sell on June 18, 2025?

Benjamin Silbermann sold a total of 102,083 shares of Pinterest Class A Common Stock on June 18, 2025, consisting of 83,333 shares through the Benjamin and Divya Silbermann Family Trust and 18,750 shares through SFTC, LLC.

What was the selling price of PINS shares in Silbermann's June 2025 transaction?

The shares were sold at weighted average prices of $34.8303 (for the 83,333 shares from the Family Trust) and $34.7519 (for the 18,750 shares from SFTC, LLC). The sales occurred at prices ranging from $34.52 to $35.0350 per share.

Was Benjamin Silbermann's PINS stock sale part of a planned transaction?

Yes, the sales were executed pursuant to a Rule 10b5-1 trading plan that Silbermann adopted on December 13, 2024. This type of plan provides a pre-scheduled framework for insider sales to avoid allegations of trading on material non-public information.

How many Class B shares does Benjamin Silbermann still own in PINS after the June 2025 transaction?

After the transaction, Silbermann beneficially owned 46,899,137 shares of Class B Common Stock, consisting of 36,736,892 shares through the Family Trust, 8,987,530 shares through SFTC, LLC, and 1,174,715 shares held directly.

What positions does Benjamin Silbermann hold at Pinterest (PINS) as of June 2025?

According to the Form 4 filing, Benjamin Silbermann serves as both a Director and a 10% Owner of Pinterest, Inc. (PINS).
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18.08B
592.02M
0.7%
93.3%
4.65%
Internet Content & Information
Services-computer Programming, Data Processing, Etc.
Link
United States
SAN FRANCISCO