Playboy: The Million buys 4.76M common shares

The shares were held through a subsidiary chain; Gyorgy Gattyan is Docler’s sole equity owner and a Playboy director.

Available on EDGAR 11/03/2026 - 05:42 PM EST Accepted by SEC EDGAR 11/03/2026 - 05:41 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) reported an indirect purchase of 4,761,905 shares of common stock at $1.05 per share on October 30, 2026, by The Million S.a r.l. The Million is a wholly owned subsidiary of Byborg Enterprises S.A., which is a subsidiary of Docler Holding S.a r.l. No Rule 10b5-1 plan is reported. Gyorgy Gattyan is Docler’s sole equity owner and serves on Playboy’s board; the reporting persons disclaim beneficial ownership except to the extent of any pecuniary interest.

Insider Trade Summary

Net Buyer: 4,761,905 shares

Net Buy 1 txn

Insider Docler Holding S.a r.l., Byborg Enterprises S.A., Million S.a r.l., Gattyan Gyorgy

Role Director, 10% Owner | Director, 10% Owner | Director, 10% Owner | Director, 10% Owner

Bought 4,761,905 shs ($5.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock F1, F2	4,761,905	$1.05	$5.00M
Holding	Common Stock F2, F3	--	--	--

Holdings After Transaction: Common Stock — 19,871,723 shares (Indirect, See footnotes)

Footnotes (3)

1. F1. Held by The Million S.a. r.l. ("The Million"). The Million is a wholly owned subsidiary of Byborg Enterprises S.A. ("Byborg"). Byborg is a subsidiary of Docler Holding S.a r.l. ("Docler"). Gyorgy Gattyan is the Class A Manager and sole equity owner of Docler and serves on the board of directors of the Issuer.
2. F2. Each of the Reporting Persons and Mr. Gattyan disclaims beneficial ownership of the reported securities except to the extent of any pecuniary interest therein, and this report shall not be deemed an admission that any reporting person or Mr. Gattyan is the beneficial owner of the securities for purposes of Section 16 or for any other purpose.
3. F3. Held by Mr. Gattyan.

Key Figures

Shares purchased: 4,761,905 shares Purchase price: $1.05 per share Transaction date: October 30, 2026

3 metrics

Shares purchased 4,761,905 shares Common stock purchase on October 30, 2026

Purchase price $1.05 per share Common stock purchase on October 30, 2026

Transaction date October 30, 2026 Common stock purchase by The Million S.a r.l.

Key Terms

beneficial ownership, pecuniary interest, wholly owned subsidiary

3 terms

beneficial ownership regulatory

"disclaims beneficial ownership of the reported securities"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

pecuniary interest financial

"except to the extent of any pecuniary interest therein"

wholly owned subsidiary technical

"The Million is a wholly owned subsidiary of Byborg"

A wholly owned subsidiary is a company whose entire ownership is held by another company (the parent), so the parent controls decisions, operations, and finances. Think of it as a fully controlled branch that runs as its own legal entity but whose results flow straight into the parent’s financial statements; investors watch these structures because they affect consolidated revenue, risk exposure, and how profits, liabilities, and cash flow are allocated across the corporate group.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many PLBY shares did The Million buy, and at what price?

The Million S.a r.l. purchased 4,761,905 shares of Playboy common stock at $1.05 per share on October 30, 2026. It is a wholly owned subsidiary of Byborg Enterprises S.A., which is a subsidiary of Docler Holding S.a r.l. No Rule 10b5-1 plan is reported. The reporting persons disclaim beneficial ownership except to the extent of any pecuniary interest.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Docler Holding S.a r.l.

(Last) (First) (Middle)

5 RUE CHARLES DARWIN

(Street)

GRAND DUCHY OF LUXEMBOURG L-1433

(City) (State) (Zip)

LUXEMBOURG

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/30/2026		P		4,761,905	A	$1.05	19,707,207	I	See footnotes(1)(2)
Common Stock								164,516	I	See footnotes(2)(3)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Docler Holding S.a r.l.

(Last) (First) (Middle)

5 RUE CHARLES DARWIN

(Street)

GRAND DUCHY OF LUXEMBOURG L-1433

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Byborg Enterprises S.A.

(Last) (First) (Middle)

5 RUE CHARLES DARWIN

(Street)

GRAND DUCHY OF LUXEMBOURG L-1433

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Million S.a r.l.

(Last) (First) (Middle)

5 RUE CHARLES DARWIN

(Street)

GRAND DUCHY OF LUXEMBOURG L-1433

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Gattyan Gyorgy

(Last) (First) (Middle)

5 RUE CHARLES DARWIN

(Street)

GRAND DUCHY OF LUXEMBOURG L-1433

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. Held by The Million S.a. r.l. ("The Million"). The Million is a wholly owned subsidiary of Byborg Enterprises S.A. ("Byborg"). Byborg is a subsidiary of Docler Holding S.a r.l. ("Docler"). Gyorgy Gattyan is the Class A Manager and sole equity owner of Docler and serves on the board of directors of the Issuer.

2. Each of the Reporting Persons and Mr. Gattyan disclaims beneficial ownership of the reported securities except to the extent of any pecuniary interest therein, and this report shall not be deemed an admission that any reporting person or Mr. Gattyan is the beneficial owner of the securities for purposes of Section 16 or for any other purpose.

3. Held by Mr. Gattyan.

	/s/ Raffaelle Zucca Alessandrelli, for Docler Holding S.a r.l., By: Raffaelle Zucca Alessandrelli, its Class B Manager	11/03/2026
	/s/ Raffaelle Zucca Alessandrelli, for Byborg Enterprises S.A., By: Raffaelle Zucca Alessandrelli, its Director	11/03/2026
	/s/ Raffaelle Zucca Alessandrelli, for The Million S.a r.l., By: Raffaelle Zucca Alessandrelli, its Sole Manager	11/03/2026
	/s/ Gyorgy Gattyan	11/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)