T. Rowe Price holds 11.1% of Planet Fitness

T. Rowe Price Investment Management, Inc. filed an amended Schedule 13G reporting beneficial ownership of 9,236,173 shares of Planet Fitness Inc. Class A common stock, representing 11.1% of the class as of the event date.

Accepted by SEC EDGAR 02/17/2026 - 10:28 AM EST Learn about SEC filing dates

Rhea-AI Filing Summary

T. Rowe Price Investment Management, Inc. filed an amended Schedule 13G reporting beneficial ownership of 9,236,173 shares of Planet Fitness Inc. Class A common stock, representing 11.1% of the class as of the event date.

The firm reports sole voting power over 9,216,298 shares and sole dispositive power over 9,236,173 shares, with no shared voting or dispositive power. It certifies the shares were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Planet Fitness.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stake does T. Rowe Price Investment Management report in Planet Fitness (PLNT)?

T. Rowe Price Investment Management reports beneficial ownership of 9,236,173 Planet Fitness Class A shares, equal to 11.1% of the outstanding class. This makes it a significant institutional holder under SEC beneficial ownership rules.

What type of SEC filing is this for Planet Fitness (PLNT)?

This is an amended Schedule 13G/A, which reports passive beneficial ownership of Planet Fitness common stock. It reflects an institutional investor’s holdings exceeding 5% without an intent to change or influence corporate control.

How much voting power does T. Rowe Price have over Planet Fitness (PLNT) shares?

T. Rowe Price Investment Management reports sole voting power over 9,216,298 Planet Fitness shares and no shared voting power. It also reports sole dispositive power over 9,236,173 shares, meaning it alone decides how those shares are voted and disposed.

Does T. Rowe Price seek to influence control of Planet Fitness (PLNT)?

T. Rowe Price certifies the Planet Fitness shares were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of the company, consistent with a passive Schedule 13G filing status.

What is the event date for T. Rowe Price’s reported Planet Fitness (PLNT) holdings?

The event date for the reported holdings is December 31, 2025. The Schedule 13G/A reflects T. Rowe Price Investment Management’s ownership percentage and share counts as of that date under SEC beneficial ownership reporting requirements.

Who signed the Planet Fitness (PLNT) Schedule 13G/A for T. Rowe Price?

The filing was signed by Ellen York, Vice President of T. Rowe Price Investment Management, Inc. The signatory certifies, after reasonable inquiry, that the information provided about the Planet Fitness holdings is true, complete, and correct.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 3)

PLANET FITNESS INC - CL A

(Name of Issuer)

COMMON STOCK

(Title of Class of Securities)

72703H101

(CUSIP Number)

12/31/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 72703H101

1

Names of Reporting Persons

T. Rowe Price Investment Management, Inc.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

MARYLAND

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 9,216,298.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 9,236,173.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

9,236,173.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

11.1 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: PLANET FITNESS INC - CL A
(b)	Address of issuer's principal executive offices: 4 LIBERTY LANE WEST, HAMPTON, NH, 3842
Item 2.
(a)	Name of person filing: T. Rowe Price Investment Management, Inc.
(b)	Address or principal business office or, if none, residence: 1307 Point Street, Baltimore, MD 21231
(c)	Citizenship: Maryland
(d)	Title of class of securities: COMMON STOCK
(e)	CUSIP No.: 72703H101
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 9236173
(b)	Percent of class: 11.1 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 9216298
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 9236173
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. T. Rowe Price Investment Management, Inc. hereby declares and affirms that the filing of Schedule 13G shall not be construed as an admission that Price Investment Management is the beneficial owner of the securities referred to, which beneficial ownership is expressly denied.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

T. Rowe Price Investment Management, Inc.

Signature:	Ellen York
Name/Title:	Vice President
Date:	02/17/2026