STOCK TITAN

People Inc Q3 loss widens to $688M as revenue falls

Its 2026 outlook includes total Adjusted EBITDA of $263–$283 million, while Q4 staffing reductions carry estimated severance costs of $15–$20 million.

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Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Form Type
8-K

Rhea-AI Filing Summary

People Inc. (PPLI) reported Q3 2026 revenue of $430.8 million, down 4% from $447.1 million a year earlier, and a net loss attributable to shareholders of $687.5 million, compared with a $21.9 million loss. Results included a $1,119.9 million unrealized loss on its MGM Resorts investment. Consolidated operating loss narrowed to $3.0 million from $27.2 million, while Adjusted EBITDA was $54.8 million versus $55.1 million.

Digital revenue rose 2% to $288.5 million, while Print revenue fell 16% to $127.6 million; total sessions fell 25%, which the company linked in part to AI-oriented search and content discovery. For the nine months ended September 30, 2026, continuing-operations operating cash flow was $105.6 million and Free Cash Flow was $80.2 million. As of September 30, 2026, cash and cash equivalents were $1.3 billion and long-term debt was $1.4 billion. On August 4, 2026, People Inc. completed a fund-stake sale for $185.1 million in net proceeds and recorded a $174.9 million pre-tax gain. Its FY 2026 outlook includes total Adjusted EBITDA of $263–$283 million. After staffing reductions on October 29, 2026, the company estimates $15–$20 million in Q4 severance and employee separation expense.

2 points · 0 major

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It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

0 major · 1 point

How the balance works

Positive

  • Moderate pointConsolidated operating loss narrowed 89% to $3.0 million.
  • Moderate pointNine-month continuing-operations operating cash flow increased $105.5 million to $105.6 million.

Negative

  • Moderate pointPeople Inc. segment revenue declined 5% to $409.9 million.

Filing Explained

People Inc. had 12.5 million shares remaining under repurchase authorizations as of October 30, 2026.

People Inc.'s share table estimates that vesting or exercise of all awards would result in 0.9 million net shares, or 1.2% of 75.0 million shares outstanding as of October 30, 2026; this is a potential dilution estimate, not shares reported as issued. If issued, those additional shares would increase the share count and reduce existing holders' percentage ownership, absent offsetting changes.

The estimate assumes net settlement; the company says it pays award withholding taxes in cash and assumes estimated tax benefits are used to repurchase shares. Separately, 12.5 million shares remained under repurchase authorizations as of October 30, 2026; the release says repurchases may occur over an indefinite period and depend on stated factors, describing authorization capacity rather than a committed repurchase amount.

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.
Revenue $430.8 million Q3 2026; down 4% from Q3 2025
Net loss attributable to People Incorporated shareholders $687.5 million loss Q3 2026
Unrealized loss on investment in MGM Resorts International $1,119.9 million Q3 2026
Operating loss $3.0 million loss Q3 2026; compared with a $27.2 million loss in Q3 2025
Adjusted EBITDA $54.8 million Q3 2026; compared with $55.1 million in Q3 2025
Net cash provided by operating activities attributable to continuing operations $105.6 million Nine months ended September 30, 2026
Free Cash Flow $80.2 million Nine months ended September 30, 2026
FY 2026 total Adjusted EBITDA outlook $263–$283 million Full-year 2026 outlook
Adjusted EBITDA financial
"Total Adjusted EBITDA was $54.8 million"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
Free Cash Flow financial
"Free Cash Flow increased $92.8 million to positive $80.2 million"
Free cash flow is the amount of money a company has left over after paying all its expenses and investing in its business, like buying equipment or updating facilities. It shows how much cash is available to reward shareholders, pay down debt, or save for future growth. This helps investors understand if a company is financially healthy and able to grow.
Non-session-based Revenue financial
"Digital Non-session-based Revenue"
Net consolidated leverage ratio financial
"People Inc.’s net consolidated leverage ratio"
Revenue $430.8 million -4% year over year
Net loss attributable to People Incorporated shareholders $687.5 million loss Compared with a $21.9 million loss in Q3 2025
Operating loss $3.0 million loss Compared with a $27.2 million loss in Q3 2025
Adjusted EBITDA $54.8 million -1% year over year
Guidance

FY 2026 total Adjusted EBITDA outlook: $263–$283 million; total operating income outlook: $6–$49 million.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much revenue and net loss did PPLI report in Q3 2026?

People Inc. reported $430.8 million in revenue and a $687.5 million net loss attributable to shareholders in Q3 2026. Revenue was $447.1 million and the attributable net loss was $21.9 million in Q3 2025.

What is PPLI's full-year 2026 Adjusted EBITDA outlook?

People Inc.'s FY 2026 outlook sets total Adjusted EBITDA at $263–$283 million and total operating income at $6–$49 million. The outlook reflects management's current expectations, and actual results may differ materially.

When did PPLI sell its limited partner stake, and what did it receive?

People Inc. completed the sale on August 4, 2026, to a group of private investors. Net proceeds after transaction costs were $185.1 million, and the company recorded a $174.9 million pre-tax gain.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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0001800227FALSE00018002272026-11-022026-11-02


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): November 2, 2026
People Incorporated
(Exact name of registrant as specified in charter)
Delaware001-3935684-3727412
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
555 West 18th Street,New York,NY10011
(Address of principal executive offices)(Zip Code)

Registrant's telephone number, including area code: (212) 314-7300

(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of exchange on which registered
Common Stock, par value $0.0001PPLIThe Nasdaq Stock Market LLC
(Nasdaq Global Select Market)

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐




Item 2.02. Results of Operations and Financial Condition.
On November 2, 2026, People Incorporated (the “Company”) announced that it had released its results for the quarter ended September 30, 2026. The full text of the related press release, which is posted on the “Investor Relations” section of the Company’s website at https://ir.people-incorporated.com/financials/quarterly-results and appears in Exhibit 99.1 hereto, is incorporated herein by reference.
In connection with its earnings call, the Company is also posting an investor presentation to the “Investor Relations” section of its website at https://ir.people-incorporated.com/financials/quarterly-results.

The information contained in this Item 2.02, including Exhibit 99.1 furnished herewith, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of such section and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.



2


Item 9.01. Financial Statements and Exhibits
Exhibits.
Exhibit
Number
Description
99.1
Press Release of People Incorporated, dated November 2, 2026.
104Cover Page Interactive Data File (embedded within the Inline XBRL document).
3


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
People Incorporated
By:/s/ TIMOTHY QUINN
Name:Timothy Quinn
Title:Chief Financial Officer
Date: November 2, 2026
4
Page 1 of 22
people-incorporated_logoxba.jpg
PEOPLE INCORPORATED REPORTS Q3 2026

•People Inc. drove its 12th consecutive quarter of Digital revenue growth with total operating income of $37 million and Adjusted EBITDA of $70 million
•On October 29, 2026, People Inc. executed staffing reductions to better align the business with strategic growth priorities and expects to incur an estimated $15-$20 million in severance and employee separation benefits expense in Q4 2026
•People Incorporated (the “Company”) year-to-date net cash from continuing operations increased $105 million to $106 million and Free Cash Flow increased $93 million to $80 million; $1.3 billion cash and cash equivalents as of September 30, 2026
•The Company has 12.5 million shares remaining under its share repurchase authorizations
•Emerging & Other revenue increased 21% driven by 39% growth at The Daily Beast and 18% at Vivian Health
•The Company completed the sale of its Limited Partner stake in a third-party fund generating $185 million of net proceeds in the quarter and continues to make progress toward reducing annual Corporate operating expense to approximately $45 million on a run-rate basis by the end of Q1 2027


NEW YORK— November 2, 2026—People Incorporated (NASDAQ: PPLI) released its third quarter results today and separately posted a Q3 2026 earnings presentation. These materials can be found in the Financials section of its website at ir.people-incorporated.com.

“We’re continuing the course we laid out last year: simplify the company around People Inc. and our MGM Resorts investment. With ample capital, we’re well positioned to invest in our own stock and pursue opportunities for value creation,” said Barry Diller, Chairman and Senior Executive of People Incorporated.

Continued Mr. Diller, “People Inc. continues to be a durable generator of cash flow, focused on turning the power of its brands into vibrant new businesses. Our conviction in MGM is undiminished.”

PEOPLE INCORPORATED SUMMARY RESULTS
($ in millions except per share amounts)
Q3 2026Q3 2025Growth
Revenue$430.8 $447.1 -4 %
Operating loss(3.0)(27.2)89 %
Unrealized (loss) gain on investment in MGM Resorts International(1,119.9)17.5 NM
Net loss(687.5)(21.9)NM
Diluted loss per share(9.15)(0.27)NM
Adjusted EBITDA54.8 55.1 -1 %
See reconciliations of GAAP to non-GAAP measures beginning on page 16.

Q3 2026 SUMMARY

•People Inc.
◦Q3 2026 Digital revenue increased 2% to $289 million driven by 15% Non-session-based revenue growth (including 49% Licensing and other growth), partially offset by 6% Session-based revenue declines reflecting an accelerated impact from AI-oriented search and content discovery experiences during the quarter.






Page 2 of 22
◦Q3 2026 Digital operating income increased 27% to $49 million and Adjusted EBITDA decreased 2% to $72 million with Adjusted EBITDA margins of 25%.
◦Q3 2026 Total People Inc. operating income was $37 million and Adjusted EBITDA was $70 million.
◦For the nine months ended September 30, 2026, People Inc. net cash from operations increased $95 million to $152 million and Free Cash Flow increased $83 million to $127 million.


•Capital Allocation
◦For the nine months ended September 30, 2026, the Company’s net cash from operations attributable to continuing operations increased $105 million to $106 million and Free Cash Flow increased $93 million to $80 million.
◦As of September 30, 2026, the Company had $1.3 billion in cash and cash equivalents, of which $372 million was held at People Inc.
◦As of October 30, 2026, the Company had 12.5 million shares remaining under its share repurchase authorizations.
◦On August 4, 2026, the Company completed the sale of its Limited Partner stake in a third-party fund for approximately $185 million, net of transaction costs, resulting in a pre-tax gain of $175 million.


•Emerging & Other
◦Q3 2026 revenue increased 21% to $21 million due to 39% growth at The Daily Beast and 18% growth at Vivian Health (accelerating from 12% in Q2 2026).
◦Q3 2026 operating income improved to $4 million versus a loss of $21 million in Q3 2025 driven by the inclusion of $21 million in legal fees and settlement expenses related to a legacy business legal matter in Q3 2025 and $2 million higher Adjusted EBITDA driven by The Daily Beast and Vivian Health.

•See the FY 2026 outlook detail and commentary on page 15.







Page 3 of 22

DISCUSSION OF FINANCIAL AND OPERATING RESULTS

($ in millions, rounding differences may occur)Q3 2026Q3 2025Growth
Revenue
People Inc.
$409.9 $429.8 -5 %
Emerging & Other21.0 17.3 21 %
Total Revenue$430.8 $447.1 -4 %
Operating income (loss)
People Inc.
$37.2 $28.5 30 %
Emerging & Other3.6 (20.8)NM
Corporate(43.9)(35.0)-26 %
Total Operating loss$(3.0)$(27.2)89 %
Adjusted EBITDA
People Inc.
$70.4 $75.7 -7 %
Emerging & Other3.8 1.3 187 %
Corporate(19.4)(22.0)12 %
Total Adjusted EBITDA$54.8 $55.1 -1 %






Page 4 of 22
People Inc.
Revenue
($ in millions, rounding differences may occur)Q3 2026Q3 2025Growth
Revenue
Digital$288.5 $283.2 2 %
Print127.6 152.6 -16 %
Intersegment eliminations(6.3)(5.9)-6 %
Total$409.9 $429.8 -5 %

•Revenue of $409.9 million decreased 5% year-over-year reflecting:

◦2% Digital revenue growth reflecting:

▪Licensing and other revenue increased 49% due primarily to improved performance from Apple News+ and other content syndication partners as well as from the contribution of the Meta content partnership (signed in Q4 2025)

▪Performance marketing revenue increased 2%, driven by 4% affiliate commerce growth primarily resulting from higher transaction volumes

▪Advertising revenue decreased 8% year-over-year due to:
•Lower premium advertising revenue due to declines in premium programmatic volume and declines from a legacy agency business, partially offset by direct-sold growth primarily from the Health and Pharmaceuticals, Beauty and Style, and Food and Beverage categories driven primarily by Non-session-based revenue streams
•Lower open programmatic advertising revenue due to lower impression volumes driven by a 26% decline in Core Sessions, due primarily to AI-oriented search and content discovery experiences, partially offset by higher rates

◦16% Print revenue declines driven by the ongoing portfolio optimization and the continued migration of audience and advertising spend from print to digital









Page 5 of 22
Operating Income (Loss) and Adjusted EBITDA

($ in millions, rounding differences may occur)Q3 2026Q3 2025Growth
Operating income (loss)
Digital$48.7 $38.4 27 %
Print3.7 1.0 263 %
Other (unallocated corporate costs)(15.1)(10.9)-39 %
Total$37.2 $28.5 30 %
Adjusted EBITDA
Digital$72.0 $73.2 -2 %
Print8.3 12.2 -32 %
Other (unallocated corporate costs)(9.9)(9.7)-2 %
Total$70.4 $75.7 -7 %

•Operating income of $37.2 million increased 30% reflecting:

•Digital operating income increased 27% to $48.7 million reflecting:
◦The inclusion of $8.3 million severance and related expenses in Q3 2025
◦$3.1 million lower amortization of intangibles
◦Adjusted EBITDA decreased 2% to $72.0 million due primarily to higher selling and marketing expense primarily related to Performance marketing revenue, as well as higher certain compensation and software license and maintenance costs, partially offset by the revenue growth

•Print operating income increased 263% to $3.7 million reflecting:
◦The inclusion of $5.8 million severance and related expenses in Q3 2025
◦$0.3 million lower depreciation
◦Adjusted EBITDA declined 32% to $8.3 million due to the lower revenue, partially offset by lower operating expenses resulting from continued cost rationalization


•Other (unallocated corporate costs) operating loss increased 39% to $15.1 million reflecting:
◦The inclusion of a $5.2 million gain from a lease amendment in Q3 2025 related to surrendering certain office space early
◦$0.7 million higher costs in Q3 2026 related to People Inc.’s antitrust litigation against Google
◦Adjusted EBITDA loss increased 2% to $9.9 million
◦The inclusion of $1.0 million severance and related expenses in Q3 2025
◦$1.6 million lower stock-based compensation expense









Page 6 of 22



Emerging & Other
•Revenue increased 21% to $21.0 million reflecting:
◦39% higher revenue from The Daily Beast driven primarily by advertising, content licensing and subscription revenue growth
◦18% higher revenue from Vivian Health driven by increased subscription and usage revenue, due in part to the contribution from its AI Assistant subscription product launched in Q4 2025

•Operating income of $3.6 million compared to a loss of $20.8 million in Q3 2025 reflecting:
◦The inclusion of $21.4 million in legal fees and settlement expenses in Q3 2025 for litigation related to a legacy business that concluded in Q3 2025
◦Adjusted EBITDA increased $2.5 million to $3.8 million driven by higher Adjusted EBITDA at both The Daily Beast and Vivian Health
◦$0.5 million lower stock-based compensation expense


Corporate

•Operating loss increased $8.9 million to $43.9 million reflecting:
◦$12.1 million higher stock-based compensation expense due primarily to the acceleration and modification of employee awards related to the consolidation of corporate functions with those of the People Inc. business
◦$1.0 million higher severance and related expenses due primarily to the above-mentioned consolidation of corporate functions
◦$0.7 million higher transaction-related costs
◦Adjusted EBITDA losses decreased 12% to $19.4 million due primarily to lower professional fees, maintenance expense and certain compensation expense
◦$2.2 million lower costs related to litigation matters



















Page 7 of 22
Investment in MGM

The Company holds 66.8 million shares of MGM, which were purchased for $1.3 billion, and were valued at $2.0 billion as of October 30, 2026. Net earnings (loss) and diluted earnings (loss) per share reflect changes in MGM’s share price as unrealized gains and losses and, as a result, can be very volatile, which reduces their ability to be effective measures to assess operating performance.

On October 27, 2026, the Company, Mr. Diller and MGM amended an existing voting agreement to include, among other things, a commitment to not acquire MGM stock if doing so would cause the Company’s and Mr. Diller’s collective ownership to exceed 29.9%.

Other income (expense), net
On August 4, 2026, the Company completed the sale of its Limited Partner stake in a third-party fund to a group of private investors for proceeds, net of transaction costs, of $185.1 million, resulting in a pre-tax gain of $174.9 million.
Q3 2025 Other expense, net included $32.6 million due to an adverse jury verdict on October 24, 2025 related to a gain recorded in 2015 associated with a real estate transaction. A $34.3 million net, non-operating gain was recorded in Other income (expense) at that time, and the proceeds have been held in escrow since the transaction occurred in 2015. In Q4 2025, a $13.4 million reduction in the $32.6 million loss was recorded following the court’s ruling in Q4 2025 that the plaintiffs are not entitled to statutory prejudgment interest.

Income Taxes
The Company recorded an income tax benefit of $278.4 million in Q3 2026 for an effective tax rate of 29%, which was higher than the statutory rate due primarily to the realization of a capital loss and state taxes. In Q3 2025, the Company recorded an income tax benefit of $3.1 million for an effective tax rate of 6%, which was lower than the statutory rate due primarily to non-deductible compensation expenses and state taxes, partially offset by excess tax benefits generated from exercising stock-based awards and research credits.








Page 8 of 22
Free Cash Flow

For the nine months ended September 30, 2026, net cash provided by operating activities attributable to continuing operations was $105.6 million, an increase of $105.5 million from net cash provided by operating activities attributable to continuing operations for the nine months ended September 30, 2025. Free Cash Flow increased $92.8 million to positive $80.2 million due primarily to the inclusion of $47.4 million of payments in 2025 at People Inc. related to a lease amendment to surrender certain office space and higher Adjusted EBITDA, partially offset by higher capital expenditures due to leasehold improvements in connection with the optimization of the remaining space under certain amended leases.


Nine months ended September 30,
($ in millions, rounding differences may occur)20262025
Net cash provided by operating activities attributable to continuing operations$105.6 $0.1 
Capital expenditures(25.3)(12.6)
Free cash flow$80.2 $(12.5)












CONFERENCE CALL
People Incorporated will host a conference call to answer questions regarding its third quarter results on Tuesday, November 3, 2026, at 8:30 a.m. Eastern Time. This conference call will include the disclosure of certain information, including forward-looking information, which may be material to an investor’s understanding of People Incorporated’s business. The conference call will be accessible to the public at ir.people-incorporated.com along with the Q3 2026 earnings presentation and a subsequent recording of the webcast.






Page 9 of 22
LIQUIDITY AND CAPITAL RESOURCES
As of September 30, 2026:
•The Company had 75.0 million shares of common stock and Class B common stock outstanding.
•The Company had $1.3 billion in cash and cash equivalents of which the Company (excluding People Inc.) held $946.4 million and People Inc. held $372.4 million.
•The Company had $1.4 billion in long-term debt, which is the obligation of People Inc.
◦As of September 30, 2026, People Inc. had a weighted average maturity of 5.0 years and weighted average borrowing cost of 7.0%.
◦As of September 30, 2026, People Inc.’s net consolidated leverage ratio defined in its credit agreement remained below 4.0x, providing People Inc. and the Company with increased financial flexibility.
•The Company owned 66.8 million shares of MGM.

On June 16, 2026, the Company’s Board of Directors approved an authorization for the Company to repurchase an additional 10 million shares of the Company’s Common Stock. As of October 30, 2026, the Company had 12.5 million shares remaining under its share repurchase authorization.
Share repurchases may be made over an indefinite period of time in the open market and in privately negotiated transactions, depending on those factors management deems relevant at any particular time, including, without limitation, market conditions, price and future outlook.










Page 10 of 22
OPERATING METRICS
($ in millions; rounding differences may occur)
Q3 2026Q3 2025Growth
People Inc.
Revenue
Advertising revenue$161.9 $175.3 -8 %
Performance marketing revenue73.9 72.4 2 %
Licensing and other revenue52.7 35.4 49 %
Total Digital Revenue$288.5 $283.2 2 %
Print Revenue127.6 152.6 -16 %
Intersegment eliminations(6.3)(5.9)-6 %
Total Revenue$409.9 $429.8 -5 %
Digital Session-based Revenue$163.6 $174.2 -6 %
Digital Non-session-based Revenue125.0 109.0 15 %
Total Digital Revenue$288.5 $283.2 2 %
Digital metrics
Total Sessions (in millions)1,794 2,377 -25 %
Core Sessions (in millions)1,613 2,168 -26 %
Emerging & Other
Vivian Health Revenue$12.3 $10.4 18 %
The Daily Beast Revenue8.0 5.8 39 %
See metric definitions on page 21






Page 11 of 22
DILUTIVE SECURITIES
People Incorporated has various dilutive securities. The table below details these securities as well as potential dilution at various stock prices (shares in millions; rounding differences may occur).
SharesAvg Exercise Price
As of 10/30/26
Dilution at:
Share Price$35.62 $40.00 $45.00 $50.00 $55.00 
Absolute Shares as of 10/30/26
75.0 75.0 75.0 75.0 75.0 75.0 
RSUs and PSUs2.3 0.9 0.9 0.9 0.9 0.9 
Options0.2 $12.64 0.0 0.0 0.0 0.0 0.0 
Total Dilution0.9 0.9 0.9 0.9 0.9 
% Dilution1.2 %1.2 %1.2 %1.2 %1.2 %
Total Diluted Shares Outstanding75.9 75.9 75.9 75.9 75.9 
The dilutive securities presentation is calculated using the methods and assumptions described below, which are different from those used for GAAP dilution, which is calculated based on the treasury stock method.

The Company currently settles all equity awards on a net basis; therefore, the dilutive effect is presented as the net number of shares expected to be issued upon vesting or exercise, and in the case of options, assuming no proceeds are received by the Company. Any required withholding taxes are paid in cash by the Company on behalf of the employees. In addition, the estimated income tax benefit from the tax deduction received upon the vesting or exercise of these awards is assumed to be used to repurchase People Incorporated shares. Assuming all awards were exercised or vested on October 30, 2026, withholding taxes payable by the Company on behalf of the employees upon net settlement would have been $32.4 million (of which approximately 55% would be payable for awards currently vested and those vesting on or before October 30, 2027), assuming a stock price of $35.62 and a 50% withholding rate.









Page 12 of 22
GAAP FINANCIAL STATEMENTS
PEOPLE INCORPORATED CONSOLIDATED STATEMENT OF OPERATIONS
($ in thousands except per share data)
Three Months Ended September 30,Nine Months Ended September 30,
2026202520262025
Revenue$430,820 $447,115 $1,273,353 $1,301,719 
Operating costs and expenses:
Cost of revenue (exclusive of depreciation shown separately below)155,686 171,852 464,162 488,769 
Selling and marketing expense118,827 130,132 361,765 385,470 
General and administrative expense96,552 108,101 312,554 246,019 
Product development expense34,339 33,519 102,657 100,994 
Depreciation9,226 8,235 24,044 26,744 
Amortization of intangibles19,237 22,521 57,321 67,357 
Total operating costs and expenses433,867 474,360 1,322,503 1,315,353 
Operating loss(3,047)(27,245)(49,150)(13,634)
Interest expense(26,048)(27,636)(77,771)(93,117)
Unrealized (loss) gain on investment in MGM Resorts International(1,119,943)17,476 (364,256)648 
Other income (expense), net185,770 (18,447)210,400 (8,019)
Loss from continuing operations before income taxes(963,268)(55,852)(280,777)(114,122)
Income tax benefit278,368 3,108 111,130 3,515 
Net loss from continuing operations(684,900)(52,744)(169,647)(110,607)
Loss on the sale of Care.com, net of income taxes— — (78,300)— 
(Loss) earnings from discontinued operations, net of income taxes(160)31,007 56 84,935 
Net loss(685,060)(21,737)(247,891)(25,672)
Net earnings attributable to noncontrolling interests(2,431)(142)(4,631)(1,560)
Net loss attributable to People Incorporated shareholders$(687,491)$(21,879)$(252,522)$(27,232)
Per share information from continuing operations:
Basic loss per share$(9.15)$(0.66)$(2.31)$(1.36)
Diluted loss per share$(9.15)$(0.66)$(2.31)$(1.36)
Per share information attributable to People Incorporated common stock and Class B common stock shareholders:
Basic loss per share$(9.15)$(0.27)$(3.34)$(0.34)
Diluted loss per share$(9.15)$(0.27)$(3.34)$(0.34)
Stock-based compensation expense by function:
Cost of revenue$291 $377 $819 $1,151 
Selling and marketing expense627 930 2,250 2,511 
General and administrative expense23,606 13,752 71,352 6,907 
Product development expense558 818 2,070 2,228 
Total stock-based compensation expense$25,082 $15,877 $76,491 $12,797 






Page 13 of 22
PEOPLE INCORPORATED CONSOLIDATED BALANCE SHEET
($ in thousands except par value amounts)
September 30, 2026December 31, 2025
ASSETS
Cash and cash equivalents$1,318,784 $941,311 
Accounts receivable, net336,042 409,809 
Other current assets101,179 97,913 
Current assets of discontinued operations27 95,716 
Total current assets1,756,032 1,544,749 
Buildings, land, equipment, leasehold improvements and capitalized software, net
285,005 284,394 
Goodwill1,507,959 1,508,030 
Intangible assets, net of accumulated amortization
338,588 394,381 
Investment in MGM Resorts International2,074,834 2,401,858 
Long-term investments394,277 409,240 
Other non-current assets205,029 222,870 
Non-current assets of discontinued operations— 429,395 
TOTAL ASSETS$6,561,724 $7,194,917 
LIABILITIES AND SHAREHOLDERS' EQUITY
LIABILITIES:
Current portion of long-term debt$24,500 $24,500 
Accounts payable, trade34,742 29,859 
Deferred revenue23,102 19,026 
Accrued expenses and other current liabilities353,871 391,368 
Current liabilities of discontinued operations2,175 96,114 
Total current liabilities438,390 560,867 
Long-term debt, net1,384,664 1,401,324 
Deferred income taxes94,654 208,624 
Other long-term liabilities196,040 226,422 
Non-current liabilities of discontinued operations— 8,657 
Redeemable noncontrolling interests12,029 25,264 
Commitments and contingencies
SHAREHOLDERS' EQUITY:
Common stock, $0.0001 par value8 8 
Class B common stock, $0.0001 par value1 1 
Additional paid-in-capital6,004,397 5,959,692 
Accumulated deficit(895,522)(643,000)
Accumulated other comprehensive loss(13,719)(11,842)
Treasury stock(704,056)(571,032)
Total People Incorporated shareholders' equity4,391,109 4,733,827 
Noncontrolling interests44,838 29,932 
Total shareholders' equity4,435,947 4,763,759 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY$6,561,724 $7,194,917 






Page 14 of 22
PEOPLE INCORPORATED CONSOLIDATED STATEMENT OF CASH FLOWS
($ in thousands)
Nine Months Ended September 30,
20262025
Cash flows from operating activities attributable to continuing operations:
Net loss$(247,891)$(25,672)
Less: Loss on the sale of Care.com, net of income taxes(78,300)— 
Less: Earnings from discontinued operations, net of income taxes56 84,935 
Net loss attributable to continuing operations(169,647)(110,607)
Adjustments to reconcile net loss attributable to continuing operations to net cash provided by operating activities attributable to continuing operations:
Unrealized loss (gain) on investment in MGM Resorts International364,256 (648)
Stock-based compensation expense76,491 12,797 
Amortization of intangibles57,321 67,357 
Depreciation24,044 26,744 
Non-cash lease expense (including right-of-use asset impairments)22,845 25,472 
Net (gains) losses on sales of investments and businesses and downward adjustments to the carrying value of equity securities without readily determinable fair values(170,375)18,845 
Deferred income taxes(111,653)(6,567)
Gain on sale of an unutilized domain name(7,500)— 
Loss related to the allocation of a disputed gain on a real estate transaction— 32,600 
Net gains on amendments and early terminations of lease agreements— (42,193)
Other adjustments, net4,101 8,729 
Changes in assets and liabilities, net of effects of dispositions:
Accounts receivable69,720 50,406 
Other assets1,916 (8,440)
Operating lease liabilities(32,149)(77,804)
Accounts payable and other liabilities(26,179)3,262 
Income taxes payable and receivable(1,358)(2,822)
Deferred revenue3,749 2,957 
Net cash provided by operating activities attributable to continuing operations105,582 88 
Cash flows from investing activities attributable to continuing operations:
Capital expenditures(25,337)(12,633)
Net proceeds from the sale of Care.com300,241 — 
Purchase of MGM Resorts International common shares(37,232)— 
Allocation of Angi Inc.'s cash in the Distribution— (386,563)
Proceeds from the sale of an unutilized domain name7,500 — 
Net proceeds from the sales of investments and businesses185,131 9,856 
Proceeds from the sale of a portion of the retirement investment fund— 11,948 
Other, net3,849 7,474 
Net cash provided by (used in) investing activities attributable to continuing operations434,152 (369,918)
Cash flows from financing activities attributable to continuing operations:
Principal payments on the Term Loans(18,375)(1,430,148)
Net proceeds from the Term Loans refinancing— 991,451 
Proceeds from the issuance of the 2032 Notes— 400,000 
Debt issuance and deferred financing costs— (12,937)
Withholding taxes paid on behalf of employees on net settled stock-based awards(42,201)(67,053)
Purchases of treasury stock(133,252)(300,000)
Distributions from Angi Inc. pursuant to the tax sharing agreement9,105 — 
Other, net(2,352)(372)
Net cash used in financing activities attributable to continuing operations(187,075)(419,059)
Total net cash provided by (used in) continuing operations352,659 (788,889)
Net cash (used in) provided by operating activities attributable to discontinued operations(10,775)24,611 
Net cash used in investing activities attributable to discontinued operations(48)(13,743)
Net cash used in financing activities attributable to discontinued operations— (14,417)
Total net cash used in discontinued operations(10,823)(3,549)
Effect of exchange rate changes on cash and cash equivalents and restricted cash(2,107)651 
Net increase (decrease) in cash and cash equivalents and restricted cash339,729 (791,787)
Cash and cash equivalents and restricted cash at beginning of period986,831 1,807,255 
Cash and cash equivalents and restricted cash at end of period$1,326,560 $1,015,468 






Page 15 of 22
FULL YEAR 2026 OUTLOOK

Please find below our full year 2026 outlook. People Incorporated builds businesses and creates shareholder value with a long-term perspective. As stewards of shareholder capital, we do not manage our businesses or optimize results on a quarterly basis and have long believed full year performance is the best indicator of progress along the path toward value creation. Our outlook reflects management’s current expectations and is subject to risks and uncertainties. Actual results may differ materially, and our expectations may not materialize as anticipated.
With that caution in mind, here’s our current full year 2026 outlook:
($ in millions)FY 2026 Outlook
Adjusted EBITDA
People Inc.
$330-$345
Emerging & Other13-15
Corporate(80-77)
Total Adjusted EBITDA$263-$283
Stock-based compensation expense(a)
(90-85)
Depreciation(32-30)
Amortization of intangibles(75-70)
Restructuring costs, including certain severance and employee separation benefits(b)
(35-30)
Transaction-related costs(c)
(10-7)
Litigation matters(d)
(15-12)
Total Operating income$6-$49

(a) As a result of the Company consolidating its corporate functions with those of People Inc., the stock-based compensation expense range reflects an estimate of $46 million related to the acceleration and modification of employee awards.
(b) Primarily represents costs at Corporate related to a reduction in force as the Company consolidates its corporate function with those of People Inc., as well as costs at People Inc. related to the Q4 2026 staffing reductions.
(c) Primarily represents third-party costs at Corporate related to the sale of Care.com and other transaction-related costs, including the Company’s proposal to acquire all outstanding shares of MGM not already owned by the Company, which was subsequently withdrawn.
(d) Primarily represents third-party costs at People Inc. Digital and People Inc. Other (unallocated corporate costs) primarily related to accruals for certain legal matters, including the antitrust litigation against Google.

Full Year 2026 Observations
•People Inc. – Expect Q4 2026 Digital revenue growth of low-to-mid single digits and FY 2026 Digital revenue growth of mid-single digits. For the full year, Print Adjusted EBITDA is expected to approximately offset People Inc. Other (unallocated corporate costs).
•Emerging & Other – Revenue and Adjusted EBITDA growth driven by The Daily Beast and Vivian Health.
•Corporate – The Company’s consolidation of its corporate functions with People Inc. remains on track with estimated Corporate annual run-rate operating expense of approximately $45 million and annual stock-based compensation expense of approximately $30 million following the completion of the transition in Q1 2027. These figures are prior to any future reallocation of People Inc. leadership costs to the Corporate level, which we expect to occur. However, any such shift in cost allocations would have no impact on expected consolidated savings.






Page 16 of 22
RECONCILIATIONS OF GAAP TO NON-GAAP MEASURES
($ in millions; rounding differences may occur)
PEOPLE INCORPORATED RECONCILIATION OF OPERATING INCOME (LOSS) TO ADJUSTED EBITDA
For the three months ended September 30, 2026
Operating Income (Loss)Stock-based
Compensation
Expense
DepreciationAmortization
of Intangibles
Restructuring Costs, Including Certain Severance and Employee Separation Benefits(a)
(Gains) and Losses from Lease Impairments, Terminations and Amendments and Certain Asset Sales
Transaction-related Costs(b)
Litigation Matters(c)
Adjusted
EBITDA
People Inc.
Digital$48.7 $2.7 $4.9 $15.8 $(0.1)$— $— $— $72.0 
Print3.7 0.2 1.0 3.5 — — — — 8.3 
Other (unallocated corporate costs)(15.1)2.5 1.4 — — 0.2 — 1.2 (9.9)
Total People Inc.37.2 5.4 7.3 19.2 (0.1)0.2 — 1.2 70.4 
Emerging & Other3.6 0.2 — — — — — — 3.8 
Corporate(43.9)19.5 1.9 — 1.2 — 1.8 — (19.4)
Total$(3.0)$25.1 $9.2 $19.2 $1.1 $0.2 $1.8 $1.2 $54.8 

For the three months ended September 30, 2025
Operating Income (Loss)Stock-based
Compensation
Expense
DepreciationAmortization
of Intangibles
Restructuring Costs, Including Certain Severance and Employee Separation Benefits(d)
(Gains) and Losses from Lease Impairments, Terminations and Amendments and Certain Asset Sales(e)
Transaction-related Costs(f)
Litigation Matters(g)
Adjusted
EBITDA
People Inc.
Digital$38.4 $3.2 $4.4 $18.8 $8.3 $— $— $— $73.2 
Print1.0 0.5 1.2 3.7 5.8 — — — 12.2 
Other (unallocated corporate costs)(10.9)4.1 0.5 — 1.0 (5.2)0.3 0.5 (9.7)
Total People Inc.28.5 7.7 6.2 22.5 15.2 (5.2)0.3 0.5 75.7 
Emerging & Other(20.8)0.7 — — — — — 21.4 1.3 
Corporate(35.0)7.4 2.0 — 0.3 — 1.1 2.2 (22.0)
Total$(27.2)$15.9 $8.2 $22.5 $15.4 $(5.2)$1.4 $24.1 $55.1 






Page 17 of 22
RECONCILIATIONS OF GAAP TO NON-GAAP MEASURES
($ in millions; rounding differences may occur)
PEOPLE INCORPORATED RECONCILIATION OF OPERATING INCOME (LOSS) TO ADJUSTED EBITDA
For the nine months ended September 30, 2026
Operating Income (Loss)Stock-based
Compensation
Expense
DepreciationAmortization
of Intangibles
Restructuring Costs, Including Certain Severance and Employee Separation Benefits(a)
(Gains) and Losses from Lease Impairments, Terminations and Amendments and Certain Asset Sales
Transaction-related Costs(b)
Litigation Matters(c)
Adjusted
EBITDA
People Inc.
Digital$125.3 $8.6 $12.2 $46.9 $— $— $— $3.5 $196.5 
Print10.0 0.7 2.8 10.4 0.1 — — — 24.0 
Other (unallocated corporate costs)(53.8)12.8 3.2 — — (0.1)— 7.0 (30.8)
Total People Inc.81.4 22.1 18.2 57.3 0.1 (0.1)— 10.5 189.6 
Emerging & Other9.0 1.9 — — — — — (0.3)10.7 
Corporate(139.6)52.6 5.8 — 12.8 — 8.0 0.1 (60.3)
Total$(49.2)$76.5 $24.0 $57.3 $12.9 $(0.1)$8.0 $10.4 $140.0 
For the nine months ended September 30, 2025
Operating Income (Loss)
Stock-based
Compensation
Expense(h)
DepreciationAmortization
of Intangibles
Restructuring Costs, Including Certain Severance and Employee Separation Benefits(d)(i)
(Gains) and Losses from Lease Impairments, Terminations and Amendments and Certain Asset Sales(e)
Transaction-related Costs(f)
Litigation Matters(g)
Adjusted
EBITDA
People Inc.
Digital$94.7 $8.1 $10.7 $56.3 $8.1 $— $— $— $177.9 
Print20.7 1.3 4.0 11.1 5.9 — — — 43.1 
Other (unallocated corporate costs)(8.8)11.0 5.9 — 1.1 (41.3)0.3 0.5 (31.4)
Total People Inc.106.5 20.4 20.6 67.4 15.2 (41.3)0.3 0.5 189.5 
Emerging & Other(34.9)4.0 — — — 0.1 — 33.8 3.1 
Corporate(85.2)(11.6)6.1 — 17.2 — 5.8 1.2 (66.5)
Total$(13.6)$12.8 $26.7 $67.4 $32.4 $(41.2)$6.1 $35.5 $126.1 






Page 18 of 22
_____________________
(a)    The three and nine months ended September 30, 2026 at Corporate principally represents costs related to a reduction in force as the Company consolidates its corporate function with those of People Inc.

(b)    The three and nine months ended September 30, 2026 at Corporate include third-party costs related to the Company’s proposal to acquire all outstanding shares of MGM not already owned by the Company, which was withdrawn on September 23, 2026, and third-party costs related to the sale of Care.com on March 16, 2026.

(c)    The three and nine months ended September 30, 2026 at People Inc. Other (unallocated corporate costs) and nine months ended September 30, 2026 at People Inc. Digital represents third-party costs primarily related to accruals for certain litigation matters, including antitrust litigation against Google.

(d)    The three and nine months ended September 30, 2025 at People Inc. represents severance-related costs driven by headcount reductions to better align the business with strategic growth priorities.
(e)    The three and nine months ended September 30, 2025 at People Inc. Other (unallocated corporate costs) is principally related to gains resulting from amendments to a lease, which provided for the surrender of certain office space early and is included in “General and Administrative expenses” in the statement of operations. Prior to this amendment, the lease for this office space would have expired in 2032. The ROU asset of the amended lease had been previously impaired in prior years.

(f)     The three and nine months ended September 30, 2025 include third-party costs related to the sale of Care.com and the nine months ended September 30, 2025 also include $4.8 million in third-party costs related to the spin-off of Angi in the first quarter of 2025.
(g)    The three and nine months ended September 30, 2025 at Emerging & Other represents third-party costs related to a certain litigation matter that concluded in the third quarter of 2025 related to a legacy business.

(h)    The nine months ended September 30, 2025 at Corporate reflect the reversal of $49.8 million of previously recognized stock-based compensation expense related to the forfeiture of our former CEO’s restricted stock award pursuant to his employment transition agreement, partially offset by $14.9 million of stock-based compensation expense related to the transfer of 5.0 million Class B shares of Angi held by the Company to our former CEO prior to the Distribution pursuant to his employment transition agreement.
(i)    The nine months ended September 30, 2025 at Corporate primarily represents separation benefits to our former CEO under his employment transition agreement.
PEOPLE INC. DIGITAL OPERATING INCOME MARGIN TO DIGITAL ADJUSTED EBITDA MARGIN RECONCILIATION
Three Months Ended September 30,
($ in millions)2026
Digital Revenue$288.5
Digital Operating Income48.7
Digital Operating Income Margin17 %
Stock-based compensation expense2.7
Depreciation4.9
Amortization of intangibles15.8
Restructuring costs, including certain severance and employee separation benefits(0.1)
Digital Adjusted EBITDA$72.0 
Digital Adjusted EBITDA margin25 %






Page 19 of 22
PRINCIPLES OF FINANCIAL REPORTING

People Incorporated reports Adjusted EBITDA and Free Cash Flow, which are supplemental measures to U.S. generally accepted accounting principles (“GAAP”). Adjusted EBITDA is our primary segment measure of profitability; it and Free Cash Flow are among the metrics by which we evaluate the performance of our businesses, and our internal budgets are based and may also impact management compensation. We believe that investors and analysts should have access to, and we are obligated to provide, the same set of tools that we use in analyzing our results. These non-GAAP measures should be considered in addition to results prepared in accordance with GAAP but should not be considered a substitute for or superior to GAAP results. People Incorporated endeavors to compensate for the limitations of the non-GAAP measures presented by providing the comparable GAAP measures with equal or greater prominence and descriptions of the reconciling items, including quantifying such items, to derive the non-GAAP measures. We encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measures, which are included in this release. Interim results are not necessarily indicative of the results that may be expected for a full year.

Definitions of Non-GAAP Measures


Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) is defined as operating income excluding: (1) stock-based compensation expense; (2) depreciation; (3) acquisition-related items consisting of (i) amortization of intangible assets and impairments of goodwill and intangible assets and (ii) gains and losses recognized on changes in the fair value of contingent consideration arrangements; and (4) other specific items, including subsequent true-up adjustments related to such items, that management believes are not representative of People Incorporated’s core ongoing operating performance and certain items that affect comparability between periods, including, but not limited to, certain (i) restructuring costs, including certain severance and employee separation benefits; (ii) gains and losses from lease impairments, terminations and amendments and certain asset sales; (iii) transaction-related costs; and (iv) litigation-related gains and losses associated with specific matters.

The above items are excluded from our Adjusted EBITDA measure because these items are noncash in nature, or because the amount and timing of these items is unpredictable, not driven by core operating results and render comparisons with prior periods and competitors less meaningful. Management uses Adjusted EBITDA to evaluate People Incorporated’s performance and facilitate comparisons of the Company’s operating results between periods. We believe Adjusted EBITDA is a useful measure for analysts and investors to evaluate our future on-going performance as this measure allows a more meaningful comparison of our performance and projected cash earnings with our historical results from prior periods and to the results of our competitors. Moreover, our management uses this measure internally to evaluate the performance of our business as a whole and our individual business segments. Adjusted EBITDA has certain limitations because it excludes the impact of these items

Prior to the second quarter of 2026, Adjusted EBITDA was defined as operating income excluding: (1) stock-based compensation expense; (2) depreciation; and (3) acquisition-related items consisting of (i) amortization of intangible assets and impairments of goodwill and intangible assets, and (ii) gains and losses recognized on changes in the fair value of contingent consideration arrangements. Beginning with the second quarter of 2026, People Incorporated revised its definition of Adjusted EBITDA to also exclude (4) other specific items, including subsequent true-up adjustments related to such items, that management believes are not representative of the Company’s core ongoing operating performance and certain items that affect comparability between periods. Adjusted EBITDA has been recast to reflect the revised definition for all periods presented.

Free Cash Flow is defined as net cash provided by operating activities attributable to continuing operations, less capital expenditures. We believe Free Cash Flow is useful to analysts and investors because it represents the cash that our operating businesses generate, before taking into account non-operational cash movements. Free Cash Flow has certain limitations in that it does not represent the total increase or decrease in the cash balance for the period, nor does it represent the residual cash flow for discretionary expenditures. For example, it does not take into account stock repurchases. Therefore, we think it is important to evaluate Free Cash Flow along with our consolidated statement of cash flows.

Non-Cash Expenses That Are Excluded from Adjusted EBITDA

Stock-based compensation expense consists principally of expense associated with awards that were granted under various stock and annual incentive plans that are denominated in People Incorporated’s common shares. This expense is not paid in cash and we view the economic costs of stock-based awards to be the dilution to our share base; the related shares are included in our fully diluted shares outstanding for GAAP earnings per share using the treasury stock method. People Incorporated currently settles all stock-based awards on a net basis whereby the Company remits from its current funds the required tax-withholding on behalf of employees for net-settled awards.

Please see page 11 for a summary of our dilutive securities, including stock-based awards as of October 30, 2026, and a description of the calculation methodology.

Depreciation is a non-cash expense relating to our buildings, equipment, leasehold improvements and capitalized software and is computed using the straight-line method to allocate the cost of depreciable assets to operations over their estimated useful lives, or, in the case of leasehold improvements, the lease term, if shorter.

Amortization of intangible assets and impairments of goodwill and intangible assets are non-cash expenses related primarily to acquisitions. At the time of acquisition, the identifiable definite-lived intangible assets of the acquired company are valued and amortized over their estimated lives. Value is also assigned to acquired indefinite-lived intangible assets, which comprise trade names






Page 20 of 22
and trademarks, and goodwill that are not subject to amortization. An impairment is recorded when the carrying value of an intangible asset or goodwill exceeds its fair value. We believe that intangible assets represent costs incurred by the acquired company to build value prior to acquisition and the related amortization and impairments of intangible assets or goodwill, if applicable, are not ongoing costs of doing business.

Gains and losses recognized on changes in the fair value of contingent consideration arrangements are accounting adjustments to report liabilities for the portion of the purchase price of acquisitions, if applicable, that is contingent upon the financial performance and/or operating targets of the acquired company at fair value that are recognized in “General and administrative expense” in the statement of operations. These adjustments can be highly variable and are excluded from our assessment of performance because they are considered non-operational in nature and, therefore, are not indicative of current or future performance or the ongoing cost of doing business.

Restructuring costs, including certain severance and employee separation benefits relate to certain discrete strategic actions taken by People Incorporated to improve operating efficiencies and to better align its cost structure. Ordinary course severance and employee separation benefits are not considered restructuring costs.

Gains and losses from lease impairments, terminations and amendments and certain asset sales relate to certain activity to surrender leased space prior to its original lease expiration and the sale of certain assets. These adjustments can be highly variable and are excluded from our assessment of performance because they are considered non-operational in nature and, therefore, are not indicative of current or future performance.

Transaction-related costs reflect third-party costs incurred in connection with acquisitions, dispositions and spinoffs that are not part of People Incorporated’s core operating activities.

Litigation matters reflect settlements, judgments, insurance recoveries and related third-party legal costs arising from certain litigation matters, including gains and losses that management determines, based on their nature and circumstances, are outside of the ordinary course of business and not representative of People Incorporated’s core ongoing operating performance.







Page 21 of 22
Metric Definitions
People Inc.

Digital Revenue – Includes Advertising revenue, Performance marketing revenue and Licensing and other revenue.

(a) Advertising revenue – primarily includes revenue generated from digital advertisements and intent-based advertising targeting capabilities (D/Cipher), which are sold directly to advertisers or through advertising agencies and programmatic advertising networks.

(b) Performance marketing revenue – primarily includes commissions generated through affiliate commerce, performance marketing services and affinity marketing channels. Affiliate commerce commission revenue is generated when People Inc.’s branded content refers consumers to commerce partner websites resulting in a purchase or transaction. Performance marketing services commission revenue is generated on a cost-per-click or cost-per-action basis. Affinity marketing programs are arrangements where People Inc. acts as an agent for both People Inc. and third-party publishers to market and place magazine subscriptions online for which commission revenue is earned when a subscriber name has been provided to the publisher.

(c) Licensing and other revenue – primarily includes revenue generated through brand and content licensing and similar agreements. Brand licensing generates royalties from long-term trademark licensing agreements with retailers, service providers, publishers and manufacturers. Content licensing royalties are earned from our relationship with Apple News+ as well as other content use and distribution relationships, including utilization in large-language models and other artificial intelligence-related activities.

Print Revenue – Primarily includes Subscription, Advertising, Newsstand, Project and other and Performance marketing revenue. Project and other revenue primarily includes revenue from custom publishing. Performance marketing revenue includes revenue from marketing third-party magazine subscriptions.

Session-based Revenue – Represents revenue related to advertisements served or performance marketing referrals initiated during a session, which is defined as a unique visit to a site that is part of People Inc.’s network. Session-based revenue includes Advertising and Performance marketing revenue earned from People Inc.’s owned and operated or affiliated sites.

Non-session-based Revenue – Represents revenue not dependent upon a session and primarily includes Advertising and Performance marketing revenue earned outside a session on People Inc.’s owned and operated or affiliated sites, such as D/Cipher+, native campaigns, social platforms, email and affinity marketing, and all Licensing and other revenue.

Total Sessions – Represents unique visits to all sites that are part of People Inc.’s network.

Core Sessions – Represents a subset of Total Sessions that comprises unique visits to People Inc.’s most significant (in terms of investment) owned and operated sites as follows:

PEOPLEInStyleSimply Recipes
AllrecipesFood & WineSerious Eats
InvestopediaMartha StewartEatingWell
Better Homes & GardensByrdieParents
Verywell HealthREAL SIMPLEVerywell Mind
The SpruceSouthern LivingHealth
Travel + Leisure


Emerging & Other

Vivian Health Revenue - Consists of subscription and usage revenue, which is generated through recruiting agencies and other employers that seek access to qualified healthcare professionals.

The Daily Beast Revenue - Consists of advertising revenue, which is generated primarily through display advertisements (sold directly and through programmatic advertising networks), in addition to revenue generated through content licensing, in which licensing royalties are earned from the relationship with Apple News+, Yahoo, MSN as well as other content use and distribution relationships, including utilization in large-language models and other AI related activities. Further, to a lesser extent, subscription revenue and affiliate commerce commissions and event sponsorship revenue.







Page 22 of 22
OTHER INFORMATION
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
This press release and the People Incorporated conference call, which will be held at 8:30 a.m. Eastern Time on Tuesday November 3, 2026, may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The use of words such as "anticipates," "estimates," "expects," "plans," “guidance” and "believes," among others, generally identify forward-looking statements. These forward-looking statements include, among others, statements relating to: the planned corporate function consolidation, sales of any non-core assets, the future financial performance of People Incorporated, business prospects and strategy, anticipated trends and prospects in the industries in which People Incorporated operates and other similar matters. Actual results could differ materially from those contained in these forward-looking statements for a variety of reasons, including, among others: (i) the impact of advances in artificial intelligence (“AI”) and other digital technologies, including AI-enabled search features, on how users access and consume information and the resulting effects on traffic, engagement and monetization, (ii) our reliance on search engines and third-party platforms, including changes in algorithms, policies, economics or features (including those implemented by Google), as well as the potential expiration or modification of key commercial agreements, (iii) our ability to effectively market our products and services in a cost-efficient manner across evolving digital channels, (iv) our dependence on advertising revenue and the sensitivity of such revenue to macroeconomic conditions, including factors affecting advertiser demand, consumer confidence and discretionary spending, as well as geopolitical and broader market uncertainty, (v) our ability to adapt to changes in digital marketing practices, including limitations on data access, tracking technologies and targeting capabilities, (vi) our ability to develop, distribute and monetize our products and services across mobile and other platforms and maintain effective relationships with third-party partners, (vii) the continued growth, engagement and monetization of our digital publishing brands, (viii) risks related to our Print business, including ongoing revenue declines, cost pressures (including paper and postage), and reliance on key vendors, (ix) our ability to access, collect, use and protect personal data and comply with evolving privacy and data protection laws and platform restrictions, (x) our ability to effectively engage with users and subscribers across communication channels, (xi) the concentration of voting control among our Chairman and Senior Executive and related parties, (xii) risks related to our liquidity and indebtedness, including our ability to service debt and comply with related covenants, as well as limitations on access to subsidiary cash flows, (xiii) risks related to strategic transactions and initiatives, including our ability to realize anticipated benefits from prior transactions and execute future initiatives, (xiv) competitive pressures in rapidly evolving industries, including from larger or better-positioned competitors and AI-enabled offerings, (xv) our ability to build, maintain and protect our brands, (xvi) cybersecurity risks, including increasingly sophisticated attacks (including those enabled by AI) and vulnerabilities at third-party providers, (xvii) data security breaches, fraud and related liabilities, (xviii) risks associated with the integrity, scalability and reliability of our systems, technology and infrastructure, (xix) the impact of general economic, geopolitical and public health conditions, (xx) our dependence on key personnel and leadership transitions, (xxi) volatility in our stock price and risks related to our capital allocation strategy and (xxii) risks related to the Company’s ongoing corporate consolidation. Certain of these and other risks and uncertainties are described in People Incorporated’s filings with the Securities and Exchange Commission (the “SEC”), including the most recent Annual Report on Form 10-K filed with the SEC on February 20, 2026, and subsequent reports that People Incorporated files with the SEC. Other unknown or unpredictable factors that could also adversely affect People Incorporated's business, financial condition and results of operations may arise from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those expressed in any forward-looking statements we may make. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.

About People Incorporated
People Incorporated (NASDAQ: PPLI) is the owner of People Inc., the largest digital and print publisher in America and home to more than 40 celebrated brands including PEOPLE, Food & Wine, Travel + Leisure, InStyle, Better Homes & Gardens, and Southern Living, attracting more than 175 million consumers each month. The Company also holds a significant minority stake in MGM Resorts International, reflecting our belief in the power and potential of businesses built around enduring consumer brands and iconic, real-world experiences. People Incorporated represents the latest evolution in a long tradition of entrepreneurial ownership, disciplined capital allocation, and opportunistic value creation. Over three decades, the Company has built, operated, invested in, and spun off many of the internet and media industry's defining businesses, and that same spirit of opportunism drives us today. People Incorporated is headquartered in New York City. Visit ir.people-incorporated.com.

Contact Us
People Incorporated Investor Relations
Mark Schneider
(212) 314-7400
People Incorporated Corporate Communications
Valerie Combs
(212) 314-7251
People Incorporated
555 West 18th Street, New York, NY 10011 (212) 314-7300 http://ir.people-incorporated.com






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