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Porch Group (PRCH) CEO sells 124,089 shares to cover PRSU tax

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Porch Group, Inc. CEO, Chairman and founder Matt Ehrlichman reported an open-market sale of 124,089 shares of Common Stock at a weighted average price of $9.7891 per share. According to the disclosure, this sale was required by the issuer under a sell-to-cover method to satisfy tax withholding obligations tied to performance-based restricted stock units that vested on April 7, 2026.

The filing states these PRSU-related settlements are being executed in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026, to reduce market impact. After this transaction, Ehrlichman holds 16,564,822 shares of Common Stock directly and 6,416,712 shares indirectly through West Equities, LLC, where he has sole voting and dispositive power.

Positive

  • None.

Negative

  • None.
Insider Ehrlichman Matt
Role CEO, CHAIRMAN AND FOUNDER
Sold 124,089 shs ($1.21M)
Type Security Shares Price Value
Sale Common Stock 124,089 $9.7891 $1.21M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 16,564,822 shares (Direct, null); Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (1)
  1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.735 to $10.230 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Shares sold 124,089 shares Open-market sale on Common Stock
Weighted average sale price $9.7891 per share Average price for 124,089 shares sold
Post-transaction direct holdings 16,564,822 shares Common Stock held directly after sale
Indirect holdings via West Equities, LLC 6,416,712 shares Issuer common stock held by West Equities, LLC
PRSU vesting date April 7, 2026 Performance-based RSU awards vesting date
Settlement window April 7–May 21, 2026 Period for PRSU-related share settlements
Sale price range $9.735–$10.230 per share Range of individual sale prices in transactions
sell-to-cover financial
"This sale was required by the Issuer at its election ... under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations"
Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.
performance-based restricted stock unit ("PRSU") financial
"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
sole voting and dispositive power financial
"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power"
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ehrlichman Matt
(Last)(First)(Middle)
411 FIRST AVENUE SOUTH
SUITE 501
(Street)
SEATTLE WASHINGTON 98104
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO, CHAIRMAN AND FOUNDER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/01/2026S(1)124,089D$9.7891(2)16,564,822D
Common Stock6,416,712I(3)By LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.735 to $10.230 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Remarks:
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman05/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did PRCH CEO Matt Ehrlichman report?

Matt Ehrlichman reported an open-market sale of 124,089 Porch Group (PRCH) shares of Common Stock. The weighted average sale price was $9.7891 per share, executed as part of a required sell-to-cover arrangement for tax withholding on vested PRSU awards.

Why were Matt Ehrlichman’s Porch Group (PRCH) shares sold?

The shares were sold to cover tax withholding obligations from performance-based restricted stock units that vested on April 7, 2026. The issuer required a sell-to-cover method as the sole means for plan participants to satisfy these tax obligations on vested PRSU awards.

How many Porch Group (PRCH) shares does Matt Ehrlichman hold after the sale?

After the reported sale, Matt Ehrlichman holds 16,564,822 Porch Group Common Stock shares directly. He also has indirect ownership of 6,416,712 shares held by West Equities, LLC, over which he has sole voting and dispositive power, according to the filing footnotes.

What price range applied to Matt Ehrlichman’s PRCH share sale?

The filing reports a weighted average price of $9.7891 per share for the sale. Shares were sold in multiple transactions at prices ranging from $9.735 to $10.230 per share, with detailed trade breakdowns available upon request to the company or regulators.