Porch Group (PRCH) CEO’s 116K-share tax sell-to-cover and holdings

Rhea-AI Filing Summary

Porch Group, Inc. CEO, chairman and founder Matt Ehrlichman reported an open-market sale of 116,303 shares of common stock at a weighted average price of $11.116 per share on May 8, 2026. The sale was required by the company under a sell-to-cover method to satisfy tax withholding obligations from performance-based RSU awards that vested on April 7, 2026, and forms part of a series of transactions the company intends to execute over approximately 45 days. Following the sale, Ehrlichman directly held 16,331,134 shares and indirectly held 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power.

Insights

Equity compensation and insider-trading analyst

Tax-driven, company-directed sale with large remaining holdings.

The filing shows Matt Ehrlichman sold 116,303 Porch Group common shares at a weighted average of $11.116 on May 8, 2026. The footnotes explain this was a company-required sell-to-cover transaction linked to performance-based RSU vesting, not a discretionary portfolio move.

Because the sale was the sole mechanism to satisfy tax withholding on PRSU awards that vested on April 7, 2026, it carries limited signaling value about his outlook. After the sale, he still directly holds 16,331,134 shares and indirectly holds 6,416,712 through West Equities, LLC, indicating a substantial continuing equity stake.

The company has indicated it will settle vested PRSU-related common shares in several transactions over approximately 45 days between April 7, 2026 and May 21, 2026, so additional tax-related sales within that window would be consistent with this plan rather than unexpected new activity.

Insider Trade Summary

Net Seller: 116,303 shares ($1,292,824)

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 116,303 shs ($1.29M)

Type	Security	Shares	Price	Value
Sale	Common Stock	116,303	$11.116	$1.29M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,331,134 shares (Direct, null); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.88 to $11.34 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 116,303 shares Weighted average sale price: $11.116 per share Sale price range: $10.88–$11.34 per share +4 more

7 metrics

Shares sold 116,303 shares Open-market sale on May 8, 2026

Weighted average sale price $11.116 per share Common stock sale on May 8, 2026

Sale price range $10.88–$11.34 per share Multiple transactions underlying the weighted average price

Direct holdings after sale 16,331,134 shares Common stock directly held post-transaction

Indirect holdings via LLC 6,416,712 shares Common stock held by West Equities, LLC

PRSU vesting date April 7, 2026 Performance-based RSU awards that triggered tax withholding

Settlement window Approximately 45 days Planned PRSU settlement period April 7–May 21, 2026

Key Terms

sell-to-cover, performance-based restricted stock unit ("PRSU"), weighted average price, dispositive power

4 terms

sell-to-cover financial

"This sale was required by the Issuer at its election ... under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations"

Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.

performance-based restricted stock unit ("PRSU") financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

dispositive power financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/08/2026		S(1)		116,303	D	$11.116(2)	16,331,134	D
Common Stock								6,416,712	I(3)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.88 to $11.34 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	05/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group CEO Matt Ehrlichman reported selling 116,303 common shares on May 8, 2026 at a weighted average price of $11.116. The transaction was an open-market sale disclosed on a Form 4 insider trading report.

Why did Porch Group CEO Matt Ehrlichman sell 116,303 PRCH shares?

The sale was required by Porch Group under a sell-to-cover method to satisfy tax withholding obligations. It relates to performance-based RSU awards that vested on April 7, 2026, rather than a discretionary decision to reduce his ownership stake.

At what prices were Matt Ehrlichman’s Porch Group shares sold?

The reported weighted average sale price was $11.116 per share. Footnotes state the 116,303 shares were sold in multiple transactions at prices ranging from $10.88 to $11.34 per share across the executed trades.

How many Porch Group shares does Matt Ehrlichman hold after this Form 4?

After the reported sale, Matt Ehrlichman directly holds 16,331,134 Porch Group common shares. He also indirectly holds 6,416,712 additional shares through West Equities, LLC, where he has sole voting and dispositive power over that block.

Is the Porch Group CEO’s May 2026 sale part of a broader plan?

Yes. Porch Group has confirmed its intent to settle vested PRSU-related common shares in several transactions over about 45 days, between April 7, 2026 and May 21, 2026, aiming to reduce market impact from these tax-driven equity settlements.

What type of equity award triggered the Porch Group CEO’s tax sale?

The tax-related sale stems from performance-based restricted stock unit (PRSU) awards. These PRSUs vested on April 7, 2026, and the company required a sell-to-cover transaction as the sole means for participants to meet associated tax withholding obligations.