Porch Group's Founder-CEO Strengthens Position with Multi-Year Stock Package

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Filing Sentiment

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Form Type

Rhea-AI Filing Summary

Porch Group CEO Matt Ehrlichman reported changes in beneficial ownership through a corrective RSU grant transaction on June 25, 2025. The filing discloses the cancellation of an incorrect April 2025 RSU grant and its replacement with a new grant of 291,112 RSUs at $0 exercise price.

Key details of the transaction include:

The new June 2025 RSU grant maintains the same vesting schedule as the original April grant: 25% vesting on April 4, 2026, followed by 1/6th of remaining RSUs vesting every 6 months over 36 months
Ehrlichman now beneficially owns 13,779,348 shares directly and 6,416,712 shares indirectly through West Equities LLC
The executive serves as CEO, Chairman, and Founder, and qualifies as both a Director and 10% Owner

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	291,112	$0.00	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 13,779,348 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

A grant of restricted stock units ("RSUs") was awarded to the Reporting Person on April 4, 2025, as reported on a Form 4 filed with the Securities and Exchange Commission on April 8, 2025 ("April 2025 RSU Grant"). Due to an inadvertent calculation error, the number of RSUs awarded pursuant to the April 2025 RSU Grant was incorrect. The April 2025 RSU Grant was cancelled without any value received by the Reporting Person, and the June 2025 RSU Grant was issued in lieu thereof ("June 2025 RSU Grant"). Represents a grant of RSUs. Each RSU represents a right to receive one share of the Issuer's common stock upon vesting. The vesting schedule of the June 2025 RSU Grant remains consistent with the April 2025 RSU Grant. 25% of the RSUs shall vest on April 4, 2026, then 1/6th of the remaining RSUs shall vest every 6 months for the next 36 months, subject to the Reporting Person's employment or service with the Issuer as contemplated in the RSU Agreement. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Form 4 Insider Transactions: What Each Field Means →

06/27/2025 - 05:26 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

98104

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

3. Date of Earliest Transaction (Month/Day/Year)
06/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾	06/25/2025		A		291,112⁽²⁾	A	$0	13,779,348	D
Common Stock								6,416,712	I⁽³⁾	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. A grant of restricted stock units ("RSUs") was awarded to the Reporting Person on April 4, 2025, as reported on a Form 4 filed with the Securities and Exchange Commission on April 8, 2025 ("April 2025 RSU Grant"). Due to an inadvertent calculation error, the number of RSUs awarded pursuant to the April 2025 RSU Grant was incorrect. The April 2025 RSU Grant was cancelled without any value received by the Reporting Person, and the June 2025 RSU Grant was issued in lieu thereof ("June 2025 RSU Grant").

2. Represents a grant of RSUs. Each RSU represents a right to receive one share of the Issuer's common stock upon vesting. The vesting schedule of the June 2025 RSU Grant remains consistent with the April 2025 RSU Grant. 25% of the RSUs shall vest on April 4, 2026, then 1/6th of the remaining RSUs shall vest every 6 months for the next 36 months, subject to the Reporting Person's employment or service with the Issuer as contemplated in the RSU Agreement.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Matthew Cullen as Attorney-in-fact for Matthew Ehrlichman	06/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many PRCH shares did CEO Matt Ehrlichman receive in the June 2025 RSU grant?

Matt Ehrlichman received 291,112 restricted stock units (RSUs) in the June 2025 grant. Each RSU represents a right to receive one share of Porch Group's common stock upon vesting.

What is the vesting schedule for PRCH CEO's June 2025 RSU grant?

The RSUs vest as follows: 25% vest on April 4, 2026, then 1/6th of the remaining RSUs vest every 6 months over the next 36 months, subject to Ehrlichman's continued employment or service with Porch Group.

How many PRCH shares does Matt Ehrlichman own directly and indirectly as of June 2025?

Following the transaction, Matt Ehrlichman owns 13,779,348 shares directly and 6,416,712 shares indirectly through West Equities, LLC, for a total beneficial ownership of 20,196,060 shares.

Why did PRCH issue new RSUs to CEO Matt Ehrlichman in June 2025?

The June 2025 RSU grant was issued to correct an inadvertent calculation error in the original April 2025 RSU grant. The April 2025 grant was cancelled without any value received, and the June 2025 grant was issued in its place with the same vesting schedule.

What positions does Matt Ehrlichman hold at PRCH as of June 2025?

Matt Ehrlichman serves in multiple roles at Porch Group: CEO, Chairman and Founder. He is also a Director and a 10% Owner of the company.