What price range applied to Matt Ehrlichman’s Porch Group (PRCH) share sale?

The reported weighted average sale price was $7.6821 per share. According to the filing, individual transactions occurred at prices ranging from $7.41 to $8.15 per share, with detailed trade breakdowns available on request.

Porch Group (PRCH) CEO Ehrlichman executes 123,518-share tax sell-to-cover

Q: What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group reported that Matt Ehrlichman sold 123,518 Common Stock shares on April 24, 2026 at a weighted average price of $7.6821 . The shares were sold in multiple trades between $7.41 and $8.15 per share.

Q: Why were Matt Ehrlichman’s Porch Group (PRCH) shares sold in this Form 4?

The shares were sold under a company-required sell-to-cover method to satisfy tax withholding obligations tied to performance-based RSU awards that vested on April 7, 2026. The filing notes Ehrlichman had no discretion over this sale decision.

Q: How many Porch Group (PRCH) shares does Matt Ehrlichman hold after the reported sale?

After the April 24, 2026 sale, Matt Ehrlichman held 16,804,553 shares directly . He also indirectly holds 6,416,712 shares of Porch Group common stock through West Equities, LLC, over which he has sole voting and dispositive power.

Q: What are the performance-based RSUs mentioned in the Porch Group (PRCH) Form 4?

The transaction relates to settlement of performance-based restricted stock unit (PRSU) awards that vested on April 7, 2026. The company plans to settle vested shares in several transactions over about 45 days, from April 7 to May 21, 2026.

Q: How will Porch Group (PRCH) manage market impact from settling Matt Ehrlichman’s PRSUs?

Porch Group confirmed its intent to settle vested Common Stock for these PRSU awards in several transactions over approximately 45 days , between April 7, 2026 and May 21, 2026, specifically to help reduce market impact.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported an automatic sale of 123,518 shares of Common Stock on April 24, 2026 at a weighted average price of $7.6821 per share. The sale was required by the company under a sell-to-cover method to satisfy tax withholding on performance-based RSUs that vested on April 7, 2026, with no discretion by Ehrlichman. Following the transaction, he held 16,804,553 shares directly and 6,416,712 shares indirectly through West Equities, LLC, where he has sole voting and dispositive power.

Insights

Required tax sell-to-cover; insider retains a large equity stake.

The filing shows Matt Ehrlichman executed an open-market sale of 123,518 shares at a weighted average of $7.6821, explicitly described as a company-required sell-to-cover for tax withholding on vested performance-based RSUs.

This framing indicates the transaction is primarily mechanical rather than a discretionary portfolio move. After the sale, he still holds 16,804,553 shares directly and 6,416,712 shares indirectly, so the disposition represents a small portion of his total reported holdings.

Insider Trade Summary

Net Seller: 123,518 shares ($948,878)

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 123,518 shs ($949K)

Type	Security	Shares	Price	Value
Sale	Common Stock	123,518	$7.6821	$949K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,804,553 shares (Direct, null); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.41 to $8.15 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 123,518 shares Weighted average sale price: $7.6821 per share Sale price range: $7.41–$8.15 per share +4 more

7 metrics

Shares sold 123,518 shares Open-market sale on April 24, 2026

Weighted average sale price $7.6821 per share Common Stock sale on April 24, 2026

Sale price range $7.41–$8.15 per share Multiple transactions comprising the reported sale

Direct holdings after sale 16,804,553 shares Common Stock directly owned following transaction

Indirect holdings via LLC 6,416,712 shares Common Stock held by West Equities, LLC

PRSU vesting date April 7, 2026 Performance-based RSUs that triggered sell-to-cover

Settlement window April 7–May 21, 2026 Period to settle vested PRSU shares

Key Terms

sell-to-cover method, performance-based restricted stock unit ("PRSU"), weighted average price, voting and dispositive power

4 terms

sell-to-cover method financial

"This sale was required by the Issuer at its election ... under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations"

performance-based restricted stock unit ("PRSU") financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

voting and dispositive power financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."

Form 4 Insider Transactions: What Each Field Means →

04/28/2026 - 07:09 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

WASHINGTON

98104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/24/2026		S⁽¹⁾		123,518	D	$7.6821⁽²⁾	16,804,553	D
Common Stock								6,416,712	I⁽³⁾	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.41 to $8.15 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	04/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group reported that Matt Ehrlichman sold 123,518 Common Stock shares on April 24, 2026 at a weighted average price of $7.6821. The shares were sold in multiple trades between $7.41 and $8.15 per share.

Why were Matt Ehrlichman’s Porch Group (PRCH) shares sold in this Form 4?

The shares were sold under a company-required sell-to-cover method to satisfy tax withholding obligations tied to performance-based RSU awards that vested on April 7, 2026. The filing notes Ehrlichman had no discretion over this sale decision.

How many Porch Group (PRCH) shares does Matt Ehrlichman hold after the reported sale?

After the April 24, 2026 sale, Matt Ehrlichman held 16,804,553 shares directly. He also indirectly holds 6,416,712 shares of Porch Group common stock through West Equities, LLC, over which he has sole voting and dispositive power.

What are the performance-based RSUs mentioned in the Porch Group (PRCH) Form 4?

The transaction relates to settlement of performance-based restricted stock unit (PRSU) awards that vested on April 7, 2026. The company plans to settle vested shares in several transactions over about 45 days, from April 7 to May 21, 2026.

How will Porch Group (PRCH) manage market impact from settling Matt Ehrlichman’s PRSUs?

Porch Group confirmed its intent to settle vested Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026, specifically to help reduce market impact.