Porch Group CEO sells shares to cover taxes

Porch Group, Inc. director and CEO Matt Ehrlichman reported an automatic sale of 117,385 shares of Common Stock.

Rhea-AI Filing Summary

Porch Group, Inc. director and CEO Matt Ehrlichman reported an automatic sale of 117,385 shares of Common Stock. The shares were sold at a weighted average price of $10.4308 per share in an open-market transaction required by the company under a sell-to-cover method.

The sale was the mandated way to satisfy tax withholding obligations tied to performance-based restricted stock units that vested on April 7, 2026. After this sale, Ehrlichman holds 16,447,437 shares directly and 6,416,712 shares indirectly through West Equities, LLC, where he has sole voting and dispositive power.

Insider Trade Summary

Net Seller: 117,385 shares

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 117,385 shs ($1.22M)

Type	Security	Shares	Price	Value
Sale	Common Stock	117,385	$10.4308	$1.22M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,447,437 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (3)

1. F1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.12 to $10.78 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 117,385 shares Weighted average sale price: $10.4308 per share Sale price range: $10.12–$10.78 per share +4 more

7 metrics

Shares sold 117,385 shares Open-market sale required for tax withholding

Weighted average sale price $10.4308 per share Reported price for the 117,385 sold shares

Sale price range $10.12–$10.78 per share Multiple transactions within this price range

Direct holdings after transaction 16,447,437 shares Common Stock directly owned after the sale

Indirect holdings via LLC 6,416,712 shares Common Stock held by West Equities, LLC

PRSU vesting date April 7, 2026 Vesting of performance-based RSU awards

Settlement period for PRSU shares April 7–May 21, 2026 Several transactions over ~45 days

Key Terms

sell-to-cover, performance-based restricted stock unit, weighted average price, tax withholding obligations, +1 more

5 terms

sell-to-cover financial

"This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method"

Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.

performance-based restricted stock unit financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

A performance-based restricted stock unit is a promise of company shares given to an employee that only becomes actual stock if specific performance targets are met and any required time at the company is completed. For investors, these awards matter because they can dilute existing shares when earned and signal management’s confidence or the company’s expected future performance, much like a bonus cheque that only clears when pre-set goals are reached.

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

tax withholding obligations financial

"sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit"

dispositive power financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power."

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group reported that CEO Matt Ehrlichman sold 117,385 shares of Common Stock. The sale was an open-market transaction required to cover tax withholding obligations from vested performance-based restricted stock units granted under the company’s equity compensation plan.

Was the PRCH insider sale by Matt Ehrlichman discretionary or tax-related?

The sale was tax-related and not discretionary. Porch Group required the transaction under a sell-to-cover method as the sole way for plan participants to satisfy tax withholding obligations on performance-based restricted stock units that vested on April 7, 2026.

At what price did Matt Ehrlichman’s Porch Group (PRCH) shares sell?

The reported weighted average sale price was $10.4308 per share. Footnotes explain the shares were sold in multiple trades, with individual prices ranging from $10.12 to $10.78 per share during the open-market transaction executed to cover tax withholding.

How many Porch Group (PRCH) shares does Matt Ehrlichman hold after this Form 4?

After the reported transactions, Matt Ehrlichman holds 16,447,437 Porch Group Common Stock shares directly. He also indirectly owns 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power, according to the filing footnotes.

What triggered the tax-related share sale for Porch Group (PRCH) CEO?

The sale was triggered by the vesting of performance-based restricted stock unit awards on April 7, 2026. Porch Group uses a sell-to-cover mechanism as the sole method for participants to satisfy tax withholding obligations when these PRSU awards settle in Common Stock.

Over what period does Porch Group plan to settle the vested PRSU shares?

Porch Group confirmed its intent to settle vested Common Stock for these performance-based RSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026, aiming to reduce market impact from the equity award settlements.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/07/2026 - 05:37 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/05/2026		S(1)		117,385	D	$10.4308(2)	16,447,437	D
Common Stock								6,416,712	I(3)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.12 to $10.78 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	05/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)