Porch Group CEO Ehrlichman sells 10,000 shares
The Rule 10b5-1 plan covers up to 584,998 common shares, with its terms fixed when adopted on August 8, 2025.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman sold 10,000 common shares on November 3, 2026, at a weighted average price of $21.5124 per share; the shares were sold in multiple transactions at $21.50 to $21.54 per share. The sale was made under a Rule 10b5-1 plan adopted August 8, 2025, with its terms fixed at adoption. Afterward, he held 15,891,745 shares directly and had sole voting and dispositive power over 6,416,712 shares held by West Equities, LLC.
Insider Trade Summary 10b5-1
Net Seller: 10,000 shares
Net Sell
1 txn
Insider
Ehrlichman Matt
Role
CEO, CHAIRMAN AND FOUNDER
Sold
10,000 shs ($215K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 10,000 | $21.5124 | $215K |
| Holding | Common Stock F3 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 15,891,745 shares (Direct);
Common Stock — 6,416,712 shares (Indirect, By LLC)
Footnotes (3)
- F1. The sale represented on this Form 4 was effected pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025 (the "Trading Plan") for personal tax planning purposes and to satisfy tax obligations. The Trading Plan covers the sale of up to an aggregate of 584,998 shares of the Issuer's common stock. All terms of the Trading Plan, including the number of shares to be sold and the minimum sale prices, were fixed at adoption. This is the Reporting Person's first open-market sale of the Issuer's common stock outside of required sales upon the vesting of equity awards under the Issuer's mandated sell-to-cover program. As of the date of this filing, the Reporting Person has no other Rule 10b5-1 trading plan in effect.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.50 to $21.54 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Key Figures
Common shares sold: 10,000 shares
Weighted average sale price: $21.5124 per share
Sale price range: $21.50 to $21.54 per share
+3 more
6 metrics
Common shares sold
10,000 shares
Sale on November 3, 2026
Weighted average sale price
$21.5124 per share
Sale on November 3, 2026
Sale price range
$21.50 to $21.54 per share
Multiple transactions on November 3, 2026
Direct shares held after sale
15,891,745 shares
Following the November 3, 2026 sale
Shares held by West Equities, LLC
6,416,712 shares
Matt Ehrlichman had sole voting and dispositive power
Rule 10b5-1 plan share limit
Up to an aggregate of 584,998 common shares
Plan adopted August 8, 2025
Key Terms
Rule 10b5-1 trading plan, weighted average price, dispositive power, sell-to-cover program
4 terms
Rule 10b5-1 trading plan regulatory
"effected pursuant to a previously disclosed Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
dispositive power technical
"has sole voting and dispositive power"
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
sell-to-cover program financial
"under the Issuer's mandated sell-to-cover program"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Why was Matt Ehrlichman's PRCH sale made under a trading plan?
The plan was for personal tax planning purposes and to satisfy tax obligations. The plan's terms, including the number of shares to be sold and minimum sale prices, were fixed at adoption.
AI-generated analysis. How Rhea-AI works. Not financial advice.
