Porch Group's Ehrlichman proposes $11.8M share sale

The listed shares include two earnout lots under the de SPAC merger agreement and stock issued in exchange for qualified small business stock.

Available on EDGAR 11/03/2026 - 06:38 PM EST Accepted by SEC EDGAR 11/03/2026 - 06:37 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Porch Group, Inc. officer/director Matt Ehrlichman reported a proposed sale of 584,998 common shares, listed at an aggregate market value of $11,805,259.64. J.P. Morgan Securities LLC is listed as broker, and November 3, 2026 is the approximate sale date. The shares comprise 242,650 earnout shares under the de SPAC merger agreement acquired November 26, 2021; 243,175 such shares acquired March 12, 2021; and 99,173 shares issued December 23, 2020 in exchange for qualified small business stock.

Key Figures

Common shares proposed for sale: 584,998 shares Aggregate market value: $11,805,259.64 Earnout shares: 242,650 shares +2 more

5 metrics

Common shares proposed for sale 584,998 shares Proposed sale by Matt Ehrlichman

Aggregate market value $11,805,259.64 Proposed sale

Earnout shares 242,650 shares Under the de SPAC merger agreement; acquired November 26, 2021

Earnout shares 243,175 shares Under the de SPAC merger agreement; acquired March 12, 2021

Common shares 99,173 shares Issued December 23, 2020 in exchange for qualified small business stock

Key Terms

earnout shares, qualified small business stock, Rule 144

3 terms

earnout shares financial

"Earnout shares under de SPAC merger agreement"

Earnout shares are company stock promised to sellers as part of an acquisition that only becomes payable if the acquired business hits agreed future performance targets, like revenue or profit goals. They matter to investors because they can increase the number of shares outstanding (dilution), tie seller incentives to future success, and create uncertainty about the actual cost of the deal and future ownership unless the performance conditions are clearly understood.

qualified small business stock financial

"in exchange for qualified small business stock"

A qualified small business stock is shares issued by a C corporation that meet specific size, active-business and holding-period rules set by U.S. tax law; when those statutory tests are met, some or all capital gains from selling the shares can be excluded from federal income tax. Investors care because the tax code’s exclusion can substantially change the after-tax return on an investment, much like getting a partial tax-free slice of the profit if you hold the stock long enough and the company fits the legal requirements.

Rule 144 regulatory

"definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many PRCH shares does Matt Ehrlichman propose to sell?

Matt Ehrlichman reported a proposed sale of 584,998 shares of Porch Group, Inc. common stock. The notice lists an aggregate market value of $11,805,259.64 and J.P. Morgan Securities LLC as the broker.

When is the proposed PRCH share sale expected?

The notice lists November 3, 2026 as the approximate sale date. It identifies the shares as common stock and lists NASDAQ as the exchange.

What is the source of the shares in Matt Ehrlichman's proposed PRCH sale?

The notice identifies 242,650 shares as earnout shares under the de SPAC merger agreement acquired November 26, 2021, and 243,175 such shares acquired March 12, 2021. It lists 99,173 shares issued December 23, 2020 in exchange for qualified small business stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001515184
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Porch Group, Inc.
SEC File Number	001-39142
Address of Issuer	411 1ST AVENUE S., SUITE 501 SEATTLE, WASHINGTON 98104
Phone	855-767-2400
Name of Person for Whose Account the Securities are To Be Sold	Matt Ehrlichman
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer/Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 270 Park Avenue - 10th Floor New York NY 10017	584998	11805259.64	132644086	11/03/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	11/26/2021	Earnout shares under de SPAC merger agreement	Issuer			242650	11/26/2021	N/A
Common Stock	03/12/2021	Earnout shares under de SPAC merger agreement	Issuer			243175	03/12/2021	N/A
Common Stock	12/23/2020	Issued under de SPAC merger agreement in exchange for qualified small business stock	Issuer			99173	12/23/2020	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	11/03/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/08/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Matt Ehrlichman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)