Porch Group (PRCH) CEO sell-to-cover tax sale of 115,805 shares

Q: Why was the Porch Group (PRCH) CEO’s share sale conducted?

The sale was required by Porch Group at its election under a sell-to-cover method. It served as the sole means for plan participants to satisfy tax withholding obligations from performance-based restricted stock units that vested on April 7, 2026.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Porch Group, Inc. CEO Matt Ehrlichman reported an issuer-directed sale of 115,805 shares of common stock on May 15, 2026. The shares were sold in the open market at a weighted average price of $10.3405 per share to cover tax withholding for performance-based restricted stock units that vested on April 7, 2026.

The sale was executed under a sell-to-cover method, described as the sole means for plan participants to satisfy related tax obligations, with transactions spread over approximately 45 days between April 7 and May 21, 2026. After this transaction, Ehrlichman directly held 16,092,448 Porch Group shares and indirectly held 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power.

Insider Trade Summary

Net Seller: 115,805 shares ($1,197,482)

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 115,805 shs ($1.20M)

Type	Security	Shares	Price	Value
Sale	Common Stock	115,805	$10.3405	$1.20M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,092,448 shares (Direct, null); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.02 to $10.79 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 115,805 shares Weighted average sale price: $10.3405 per share Sale price range: $10.02–$10.79 per share +4 more

7 metrics

Shares sold 115,805 shares Open-market sale on May 15, 2026

Weighted average sale price $10.3405 per share Common stock sale on May 15, 2026

Sale price range $10.02–$10.79 per share Multiple transactions within reported sale

Direct holdings after sale 16,092,448 shares Common stock held directly following transaction

Indirect holdings via LLC 6,416,712 shares Held by West Equities, LLC with sole voting and dispositive power

PRSU vesting date April 7, 2026 Performance-based RSUs that triggered tax withholding sale

Sell-to-cover window Approximately 45 days Between April 7, 2026 and May 21, 2026

Key Terms

sell-to-cover method, performance-based restricted stock unit ("PRSU") awards, weighted average price, voting and dispositive power

4 terms

sell-to-cover method financial

"This sale was required by the Issuer at its election ... under a sell-to-cover method as the sole means for plan participants"

performance-based restricted stock unit ("PRSU") awards financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

weighted average price financial

"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

voting and dispositive power financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power"

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Form 4 Insider Transactions: What Each Field Means →

05/19/2026 - 05:39 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

WASHINGTON

98104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/15/2026		S⁽¹⁾		115,805	D	$10.3405⁽²⁾	16,092,448	D
Common Stock								6,416,712	I⁽³⁾	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.02 to $10.79 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	05/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Porch Group (PRCH) CEO Matt Ehrlichman report in this Form 4?

He reported an issuer-directed sale of 115,805 shares of Porch Group common stock. The sale was executed on May 15, 2026 to cover tax withholding on performance-based RSUs that vested April 7, 2026, using a sell-to-cover method.

How many Porch Group (PRCH) shares did the CEO sell and at what price?

Matt Ehrlichman sold 115,805 shares of common stock at a weighted average price of $10.3405 per share. The footnotes state trades occurred in multiple transactions, with prices ranging from $10.02 to $10.79 per share in the open market.

How many Porch Group (PRCH) shares does the CEO hold after this transaction?

Following the reported sale, Matt Ehrlichman held 16,092,448 Porch Group common shares directly. He also indirectly held 6,416,712 additional shares through West Equities, LLC, over which he has sole voting and dispositive power, according to the footnotes.

Were the Porch Group (PRCH) CEO’s shares sold in a single trade or multiple trades?

The reported price is a weighted average, indicating multiple trades. Footnotes explain the 115,805 shares were sold in several transactions, with individual trade prices ranging between $10.02 and $10.79 per share in the market.