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Porch Group (PRCH) leader reports beneficial ownership of 24.3M shares

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Porch Group, Inc. insider Matt Ehrlichman filed Amendment No. 11 to his Schedule 13D, reporting beneficial ownership of 24,280,995 shares of common stock, or 21.0% of the outstanding class. The filing explains that this total includes shares held directly, options, RSUs and shares held through West Equities, LLC.

The ownership percentage is calculated using 113,051,663 shares of Porch Group common stock outstanding as of May 21, 2026, plus options and RSUs attributable to Ehrlichman. The amendment states he has sole voting and dispositive power over all reported shares and describes no current plans for corporate changes beyond prior disclosures.

Positive

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Beneficial ownership 24,280,995 shares Porch Group common stock beneficially owned by Matt Ehrlichman
Ownership percentage 21.0% Percent of Porch Group common stock class represented by Ehrlichman’s holdings
Shares outstanding basis 113,051,663 shares Porch Group shares outstanding as of May 21, 2026 used in calculation
Directly held shares 15,121,348 shares Porch Group common stock held directly by Matt Ehrlichman
West Equities holdings 6,416,712 shares Shares held by West Equities, LLC with Ehrlichman’s sole voting and investment power
Option shares 1,892,203 shares Shares obtainable upon exercise of currently exercisable options granted to Ehrlichman
RSUs 850,732 shares Shares obtainable upon vesting and settlement of RSUs that do not vest within 60 days
Treasury shares 18,312,208 shares Shares held by Porch Reciprocal Exchange treated as treasury and not outstanding for voting
beneficially own financial
"As of the date hereof, Mr. Ehrlichman may be deemed to beneficially own 24,280,995 shares of Common Stock"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
Schedule 13D regulatory
"If the filing person has previously filed a statement on Schedule 13G to report the acquisition"
A Schedule 13D is a legal document that investors file with regulators when they buy a large enough stake in a company to potentially influence its management or decisions. It provides details about the investor’s intention, ownership stake, and plans, helping other investors understand who is gaining control and what their motives might be.
restricted stock units financial
"850,732 shares of Common Stock that are obtainable upon vesting and settlement of RSUs granted to Mr. Ehrlichman"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
performance conditions financial
"PRSUs granted to Mr. Ehrlichman, which will only be issued to Mr. Ehrlichman upon satisfaction of certain performance conditions"
treasury shares financial
"shares held by Porch Reciprocal Exchange, an affiliate of the Issuer, which are considered treasury shares for GAAP accounting purposes"
Treasury shares are a company’s own stock that it has repurchased and keeps on its books instead of canceling or leaving in the hands of outside investors. Think of them like coupons a business puts back in a drawer: they don’t vote or receive dividends while held, but they can be reissued later for employee pay or fundraising. For investors this matters because buybacks change the number of shares that count toward earnings and ownership, can boost per‑share metrics, and use corporate cash that might otherwise go to growth or dividends.
sole voting and investment power financial
"shares of Common Stock held by West Equities, LLC, over which Mr. Ehrlichman has sole voting and investment power"





733245104

(CUSIP Number)
Matthew A. Ehrlichman
411 1st Avenue S., Suite 501,
Seattle, WA, 98104
206-947-2472

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
05/21/2026

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




schemaVersion:


SCHEDULE 13D




Comment for Type of Reporting Person:
The numbers reported in Items 7, 9, and 11 include 21,538,060 shares of Common Stock beneficially owned by Mr. Ehrlichman, options exercisable for 1,892,203 shares of Common Stock and 850,732 restricted stock units, none of which vest within 60 days. The percentage reported in Item 13 is calculated based on 113,051,663 shares outstanding as of May 21, 2026, plus 1,892,203 options and 850,732 restricted stock units. The number of Issuer shares outstanding excludes 18,312,208 shares held by Porch Reciprocal Exchange, an affiliate of the Issuer, which are considered treasury shares for GAAP accounting purposes and under Delaware law and are not considered outstanding for quorum and are not entitled to vote.


SCHEDULE 13D


Ehrlichman Matt
Signature:/s/ Matt Ehrlichman
Name/Title:Matt Ehrlichman
Date:05/27/2026

FAQ

How many Porch Group (PRCH) shares does Matt Ehrlichman report owning?

Matt Ehrlichman reports beneficial ownership of 24,280,995 Porch Group common shares, representing about 21.0% of the outstanding class. This total includes directly held shares, option shares, RSUs and shares held through West Equities, LLC over which he has sole voting and investment power.

What percentage of Porch Group (PRCH) does Matt Ehrlichman beneficially own?

The filing states that Matt Ehrlichman beneficially owns approximately 21.0% of Porch Group’s common stock. This percentage is based on 113,051,663 shares outstanding as of May 21, 2026, plus option and RSU shares attributable to him under applicable beneficial ownership rules.

How is Matt Ehrlichman’s Porch Group (PRCH) ownership structured?

His reported ownership includes 15,121,348 shares held directly, 6,416,712 shares held by West Equities, LLC, 1,892,203 option shares currently exercisable, and 850,732 RSUs. He has sole voting and investment power over all these shares, according to the Schedule 13D/A amendment.

Are any Porch Group (PRCH) performance-based awards excluded from Ehrlichman’s 13D total?

Yes. The filing states that 3,114,417 performance-based restricted stock units (PRSUs) granted to Matt Ehrlichman are excluded from his reported beneficial ownership. These PRSUs will only be issued upon satisfaction of specified performance conditions described in the company’s prior public disclosures.

What does Amendment No. 11 to Matt Ehrlichman’s Porch Group (PRCH) Schedule 13D do?

Amendment No. 11 updates Matt Ehrlichman’s Schedule 13D to reflect his current beneficial ownership and its components. It also reiterates that, aside from previously reported matters, he has no plans or proposals regarding major corporate transactions, governance changes, or significant alterations to Porch Group’s capital structure.

How many Porch Group (PRCH) shares are treated as treasury shares in this filing?

The filing notes that 18,312,208 Porch Group shares are held by Porch Reciprocal Exchange, an affiliate of the company. These are treated as treasury shares for accounting and legal purposes and are not considered outstanding for quorum or voting entitlement calculations.