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Primerica (NYSE: PRI) president sells 1,800 shares via 10b5-1 plan

(Very High)
(Negative)
Form Type
4

Rhea-AI Filing Summary

Primerica, Inc. executive Peter W. Schneider, President, reported selling 1,800 shares of Primerica common stock on 2026-08-17 in an open-market or private transaction at $312.65 per share. After this sale, he directly holds 8,011 shares of common stock. The transaction is affirmed as made pursuant to a Rule 10b5-1 trading plan, indicating it followed a pre-established trading arrangement.

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Insights

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Insider Schneider Peter W.
Role President
Sold 1,800 shs ($563K)
Type Security Shares Price Value
Sale Common Stock 1,800 $312.65 $563K
Holdings After Transaction: Common Stock — 8,011 shares (Direct)
Shares sold 1,800 shares Common Stock sale reported for 2026-08-17
Sale price per share $312.65 Per-share price for the 1,800-share sale of Common Stock
Shares held after transaction 8,011 shares Direct ownership of Common Stock after the reported sale
Net buy/sell shares 1,800 shares Net-sell activity as summarized in transaction data
Sell transactions in filing 1 Single open-market or private sale reported
Rule 10b5-1 trading plan regulatory
"The transaction is affirmed as made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"
Common Stock financial
"security_title: Common Stock for the reported sale"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

What insider transaction did PRI President Peter W. Schneider report on this Form 4?

Peter W. Schneider reported a sale of 1,800 shares of Primerica, Inc. (PRI) common stock. The transaction occurred on 2026-08-17 as a sale in an open-market or private transaction at a stated per-share price.

At what price did Peter W. Schneider sell PRI shares in this Form 4 filing?

He sold the shares at $312.65 per share. This price applies to the 1,800 shares of Primerica common stock reported as sold on 2026-08-17 in an open-market or private transaction.

How many PRI shares does Peter W. Schneider own after the reported sale?

After the reported transaction, he directly holds 8,011 shares of Primerica common stock. This post-transaction holding reflects his remaining direct ownership position following the 1,800-share sale.

Was the reported PRI stock sale by Peter W. Schneider under a Rule 10b5-1 plan?

Yes, the filing affirms the transaction under a Rule 10b5-1 trading plan. Such plans are pre-arranged trading programs intended to allow insiders to sell shares according to set instructions, independent of subsequent material nonpublic information.

What is the net share change for Peter W. Schneider in this PRI Form 4?

The net share change is a decrease of 1,800 shares. He sold 1,800 shares and no purchases or option exercises are reported, resulting in net-sell activity and 8,011 shares held directly afterward.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Schneider Peter W.

(Last)(First)(Middle)
1 PRIMERICA PARKWAY

(Street)
DULUTH GEORGIA 30099

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Primerica, Inc. [ PRI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/17/2026S1,800D$312.658,011D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
/s/ Stacey K. Geer, attorney in fact08/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)