Purple Innovation, Inc. filings document formal disclosures for a public sleep-products manufacturer and retailer whose Class A common stock trades on Nasdaq. Recent Form 8-K reports furnish quarterly operating results, non-GAAP reconciliations, guidance updates, credit-agreement amendments, executive-compensation arrangements, and Nasdaq listing-compliance notices.
The company’s proxy materials cover annual-meeting proposals, director elections, advisory votes on executive compensation, auditor ratification, stockholder voting mechanics, and board governance. Together, the filing categories describe Purple’s operating performance, debt and capital-structure matters, compensation programs, governance controls, listing status, and public-company reporting obligations.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.
Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.
Purple Innovation, Inc. Chief Executive Officer Robert DeMartini exercised 80,386 Restricted Stock Units, converting them into the same number of shares of Class A Common Stock at a conversion price of $0.00 per share. These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
To cover tax obligations related to this vesting, 23,192 shares of Class A Common Stock were withheld at $0.6612 per share, a non-market, tax-withholding disposition rather than an open-market sale. After these transactions, DeMartini directly holds 976,928 shares of Class A Common Stock.
Purple Innovation, Inc. files its annual report describing a vertically integrated sleep-products business built around proprietary Hyper-Elastic Polymer technology, selling through direct-to-consumer and wholesale channels. For 2025, DTC represented 55.8% of net revenue and wholesale 44.2%, with 55 company-operated showrooms.
The report highlights significant financial strain, including recurring operating losses, negative operating cash flow, high leverage under an Amended and Restated Credit Agreement, and substantial make-whole prepayment obligations. The independent auditor raised substantial doubt about Purple’s ability to continue as a going concern, and the company discloses Nasdaq minimum bid-price noncompliance and heavy ownership and lending concentration with Coliseum Capital.
Purple Innovation, Inc. amended its existing credit agreement and reported improved fourth quarter and full year 2025 results. The Third Amendment extends the loan maturity date from December 31, 2026 to April 30, 2027 and waives a requirement that 2025 financial statements be free of any “going concern” qualification, in exchange for an approximately $1.6 million amendment fee and about $253,000 of reimbursed expenses. In the fourth quarter, revenue rose to $140.7 million, gross profit reached $59.0 million with a 41.9% margin, and net loss narrowed to $3.2 million while adjusted EBITDA improved to $8.8 million. For full year 2025, revenue was $468.7 million, gross margin increased to 40.2%, net loss attributable to Purple improved to $51.4 million, and adjusted EBITDA turned positive at $1.9 million. The company ended 2025 with $24.3 million in cash and guided 2026 revenue to $500–$520 million and adjusted EBITDA to $20–$30 million.
Purple Innovation CEO Robert DeMartini reported equity compensation activity. On March 15, 2026, 56,529 Restricted Stock Units converted into an equal number of Class A Common shares, vesting per a three-year schedule. The company also confirmed that 314,943 Performance Stock Units did not vest because required stock price targets were not achieved, so no shares were issued from those awards. To cover tax obligations on the RSU vesting, 16,309 shares of Class A Common Stock were withheld at $0.7061 per share. After these transactions, DeMartini directly holds 919,734 shares of Class A Common Stock.
Purple Innovation, Inc.'s Chief Operating Officer Eric Scott Haynor exercised previously granted equity awards and adjusted his holdings. On March 15, 2026, he converted 14,097 Restricted Stock Units into the same number of Class A Common shares at a price of $0.00 per share, bringing his direct stake to 239,703.55 shares. A separate grant of 78,539 Performance Stock Units was canceled and returned to the company because the required stock price targets were not achieved, so no additional shares were issued from that award.
PURPLE INNOVATION, INC. Chief of Owned Retail Jeffery Scott Kerby reported routine equity-compensation activity. On March 15, 2026, 9,186 Restricted Stock Units were exercised, converting into the same number of Class A Common shares at no exercise price. Of these, 2,651 shares were withheld by the company at $0.7061 per share to cover tax obligations rather than sold on the open market. Separately, 51,178 Performance Stock Units granted in 2023 were returned to the issuer because stock price targets for vesting on March 15, 2026 were not achieved, and no Class A shares were issued for those awards. Following these transactions, Kerby directly holds 66,978 Class A Common shares.
Purple Innovation, Inc. Principal Accounting Officer Ulrich George Turner reported a routine equity compensation event. On March 15, 2026, Turner exercised 6,292 Restricted Stock Units, receiving the same number of Class A Common shares at a price of $0.00 per share, bringing his direct holdings to 34,431 shares.
These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and had vested over a three-year period ending March 15, 2026. Separately, 18,875 Performance Stock Units were disposed of back to the company because required stock price targets were not achieved, so no shares were issued for those awards.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen reported an exercise of restricted stock units that converted into 43,210 shares of Class A Common Stock on March 14, 2026 at a conversion price of $0.00 per share.
Following the RSU conversion, a separate transaction shows 12,683 shares of Class A Common Stock withheld at $0.7061 per share to cover tax obligations, a non-market disposition coded "F." After these compensation-related transactions, Vogensen directly owns 78,395 shares of Class A Common Stock. The footnotes state that each RSU represents a contingent right to one share and that the RSUs vest in three equal annual installments on March 14, 2025, March 14, 2026, and March 14, 2027, with fractional amounts rounded down.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings reported compensation-related equity activity. On March 15, 2026, he exercised 11,235 Restricted Stock Units, receiving the same number of Class A Common shares at no cash exercise price, bringing his direct holdings to 80,066 shares.
The Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and vest over a three-year period ending March 15, 2026. A separate grant of 62,595 Performance Stock Units tied to specific stock price targets did not vest, and no shares were issued from that award.