Welcome to our dedicated page for Purple Innovatio SEC filings (Ticker: PRPL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Purple Innovation, Inc. filings document formal disclosures for a public sleep-products manufacturer and retailer whose Class A common stock trades on Nasdaq. Recent Form 8-K reports furnish quarterly operating results, non-GAAP reconciliations, guidance updates, credit-agreement amendments, executive-compensation arrangements, and Nasdaq listing-compliance notices.
The company’s proxy materials cover annual-meeting proposals, director elections, advisory votes on executive compensation, auditor ratification, stockholder voting mechanics, and board governance. Together, the filing categories describe Purple’s operating performance, debt and capital-structure matters, compensation programs, governance controls, listing status, and public-company reporting obligations.
Purple Innovation is holding its 2026 annual stockholder meeting as a virtual-only event on June 9, 2026 at 10:00 a.m. Mountain Time. Stockholders will vote on electing eight directors, an advisory approval of executive compensation, and ratifying BDO USA, P.C. as auditor for 2026. Holders of Class A and Class B common stock as of April 13, 2026 may attend and vote, with each share entitled to one vote. The Board recommends voting “FOR” all nominees and “FOR” the executive pay and auditor ratification proposals.
Purple Innovation, Inc. principal accounting officer Ulrich George Turner acquired shares through the conversion of Restricted Stock Units. On March 31, 2026, 6,576 Restricted Stock Units converted on a one-for-one basis into 6,576 shares of Class A Common Stock at an exercise price of $0.00 per share. Following this transaction, Turner directly owned 41,007 shares of Class A Common Stock.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings exercised 16,881 Restricted Stock Units on March 31, 2026, receiving the same number of Class A Common shares at a stated price of $0.00 per share. Following the transaction, he directly holds 96,947 Class A Common shares.
Each Restricted Stock Unit converts into one share of Class A Common Stock. The units referenced in the footnotes vest in three equal annual installments on March 31, 2025, March 31, 2026, and March 31, 2027, with any fractional amounts rounded down.
PURPLE INNOVATION, INC. (PRPL) – INSIDER TRANSACTION
Chief Operating Officer Eric Scott Haynor exercised restricted stock units that converted into 21,101 shares of Class A Common Stock on a one-for-one basis. Following the transaction, he directly held 260,804.55 shares of Class A Common Stock.
Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock. The units underlying this award vest in three annual installments over a defined vesting period, with fractional units rounded down to the nearest whole share.
Purple Innovation, Inc. executive Jeffery Scott Kerby, Chief of Owned Retail, exercised 13,585 Restricted Stock Units, converting them into the same number of Class A Common Stock shares at $0.00 per share. To cover tax obligations, 3,920 shares were withheld at $0.6612 per share. After these transactions, Kerby directly holds 76,643 Class A shares. The related Restricted Stock Units vest in three installments over a Vesting Period running through March 31, 2027.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.
Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.
Purple Innovation, Inc. Chief Executive Officer Robert DeMartini exercised 80,386 Restricted Stock Units, converting them into the same number of shares of Class A Common Stock at a conversion price of $0.00 per share. These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
To cover tax obligations related to this vesting, 23,192 shares of Class A Common Stock were withheld at $0.6612 per share, a non-market, tax-withholding disposition rather than an open-market sale. After these transactions, DeMartini directly holds 976,928 shares of Class A Common Stock.
Purple Innovation, Inc. files its annual report describing a vertically integrated sleep-products business built around proprietary Hyper-Elastic Polymer technology, selling through direct-to-consumer and wholesale channels. For 2025, DTC represented 55.8% of net revenue and wholesale 44.2%, with 55 company-operated showrooms.
The report highlights significant financial strain, including recurring operating losses, negative operating cash flow, high leverage under an Amended and Restated Credit Agreement, and substantial make-whole prepayment obligations. The independent auditor raised substantial doubt about Purple’s ability to continue as a going concern, and the company discloses Nasdaq minimum bid-price noncompliance and heavy ownership and lending concentration with Coliseum Capital.
Purple Innovation, Inc. amended its existing credit agreement and reported improved fourth quarter and full year 2025 results. The Third Amendment extends the loan maturity date from December 31, 2026 to April 30, 2027 and waives a requirement that 2025 financial statements be free of any “going concern” qualification, in exchange for an approximately $1.6 million amendment fee and about $253,000 of reimbursed expenses. In the fourth quarter, revenue rose to $140.7 million, gross profit reached $59.0 million with a 41.9% margin, and net loss narrowed to $3.2 million while adjusted EBITDA improved to $8.8 million. For full year 2025, revenue was $468.7 million, gross margin increased to 40.2%, net loss attributable to Purple improved to $51.4 million, and adjusted EBITDA turned positive at $1.9 million. The company ended 2025 with $24.3 million in cash and guided 2026 revenue to $500–$520 million and adjusted EBITDA to $20–$30 million.
Purple Innovation CEO Robert DeMartini reported equity compensation activity. On March 15, 2026, 56,529 Restricted Stock Units converted into an equal number of Class A Common shares, vesting per a three-year schedule. The company also confirmed that 314,943 Performance Stock Units did not vest because required stock price targets were not achieved, so no shares were issued from those awards. To cover tax obligations on the RSU vesting, 16,309 shares of Class A Common Stock were withheld at $0.7061 per share. After these transactions, DeMartini directly holds 919,734 shares of Class A Common Stock.