PTON Form 144: Insider Plans Sale of 118,681 Shares; Prior 10b5-1 Trade

Rhea-AI Filing Summary

Peloton Interactive, Inc. (PTON) Form 144 notifies the SEC of a proposed sale of 118,681 common shares, acquired as restricted stock units on 08/15/2025. The filing lists an approximate aggregate market value of $1,011,162.12 and an anticipated sale date of 08/18/2025 on NASDAQ through Morgan Stanley Smith Barney LLC.

The notice also discloses a prior 10b5-1 sale by Elizabeth Coddington of 38,708 shares on 06/16/2025 for gross proceeds of $269,324.20. The filer affirms no undisclosed material adverse information and references Rule 144 sale reporting and 10b5-1 trading plan procedures.

Positive

• Disclosure compliance: Form 144 filed with acquisition, broker, and sale details as required
• Use of 10b5-1 plan: Prior 10b5-1 sale on 06/16/2025 shows trading under an established plan

Negative

• Insider selling: Proposed sale of 118,681 shares (RSUs) valued at $1,011,162.12 may reflect insider liquidity
• Recent dispositions: 38,708 shares sold on 06/16/2025 for $269,324.20

Insights

Securities Analyst

TL;DR: Insider plans to sell newly vested RSUs totaling 118,681 shares valued at about $1.01M; previous 10b5-1 sale executed recently.

The filing indicates a standard Section 144 notice for sale of restricted stock units delivered to the insider on 08/15/2025 with an intended sale on 08/18/2025 via a broker. The aggregate value represents roughly $1.01 million, which is a clear, time‑stamped disclosure of potential insider liquidity rather than operational news. The previously executed 10b5-1 sale of 38,708 shares on 06/16/2025 for $269,324.20 demonstrates recent insider selling under an established plan. From a market impact perspective this is routine insider disposition reporting and does not by itself provide information about company performance.

Corporate Governance Expert

TL;DR: Filing shows compliance with Rule 144 and disclosure of a 10b5-1 sale, indicating governance and insider-trading procedural adherence.

The notice provides the necessary elements for Rule 144 compliance: identification of securities, acquisition date and nature (RSUs), broker details, and an explicit seller representation regarding material nonpublic information. The presence of a prior 10b5-1 sale suggests the insider has used pre-arranged trading mechanisms. There is no indication in this document of departures from disclosure norms or governance concerns; it reads as a routine compliance filing.

FAQ

What does Peloton's Form 144 (PTON) disclose?

The Form 144 discloses a proposed sale of 118,681 common shares (RSUs) acquired on 08/15/2025, with an aggregate market value of $1,011,162.12 and an approximate sale date of 08/18/2025 on NASDAQ.

Who is the broker listed for the proposed sale in the Form 144?

The broker named is Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY.

Were there any recent insider sales by Peloton officers reported?

Yes. The filing reports a 10b5-1 sale by Elizabeth Coddington of 38,708 shares on 06/16/2025 for gross proceeds of $269,324.20.

What type of acquisition led to the shares being sold?

The shares to be sold were acquired as Restricted Stock Units (RSUs) on 08/15/2025.

Does the Form 144 state whether the seller has material nonpublic information?

The filer represents by signing the notice that they do not know any material adverse information that has not been publicly disclosed.

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Accepted by SEC EDGAR 08/18/2025 - 04:35 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	118681	1011162.12	391926269	08/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Units	Issuer			118681	08/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for ELIZABETH CODDINGTON 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	06/16/2025	38708	269324.20

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)