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Peloton (NASDAQ: PTON) exec eyes new sale after 132K-share May trade

(Neutral)
(Neutral)
Form Type
144

Rhea-AI Filing Summary

PELOTON INTERACTIVE, INC. (PTON) disclosed a notice of proposed sale of common stock under Rule 144 by officer Jennifer Cotter. The notice covers 151,247 shares of common stock, with a stated value of $803,121.57, to be sold through Morgan Stanley Smith Barney LLC on NASDAQ.

The shares to be sold are tied to Restricted Stock Units acquired from the issuer on 08/15/2026. The filing also lists prior Rule 144 activity: on 05/20/2026, 132,509 common shares were sold for an aggregate $687,085.67 under a 10b5-1 sales plan for Jennifer Cotter.

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Shares to be sold 151,247 shares Common stock covered by the Rule 144 notice for Jennifer Cotter
Proposed sale value $803,121.57 Value associated with the 151,247 Peloton common shares in the notice
Prior 3‑month shares sold 132,509 shares Common shares sold on 05/20/2026 under a 10b5-1 Sales Plan
Prior 3‑month sale proceeds $687,085.67 Aggregate amount for the 05/20/2026 sale under the 10b5-1 plan
Acquisition date of RSUs 08/15/2026 Date listed as when Restricted Stock Units were acquired from the issuer
Proposed sale date reference 08/19/2026 Date associated with the common stock information in the notice
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock Units financial
"Common | 08/15/2026 | Restricted Stock Units | Issuer"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
10b5-1 Sales Plan regulatory
"10b5-1 Sales Plan for JENNIFER COTTER 441 Ninth Avenue"
A 10b5-1 sales plan is a written, prearranged schedule that company insiders use to buy or sell their employer’s stock under a U.S. securities rule, so trades occur automatically at set times or prices regardless of later private information. It matters to investors because it reduces the risk of insider-trading accusations and signals that certain insider trades were planned ahead—like putting transactions on autopilot—while still affecting share supply and market confidence.
Form 144 regulatory
"144: Securities To Be Sold"
Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does Peloton Interactive (PTON) report in this Form 144 filing?

The filing reports a planned Rule 144 sale of 151,247 shares of Peloton common stock by officer Jennifer Cotter, with a stated value of $803,121.57, to be executed through Morgan Stanley Smith Barney LLC.

How many Peloton (PTON) shares is Jennifer Cotter planning to sell?

Jennifer Cotter plans to sell 151,247 shares of Peloton common stock. The Form 144 lists a corresponding value of $803,121.57 and identifies the shares as relating to Restricted Stock Units acquired from the issuer on 08/15/2026.

What prior 3‑month sales of Peloton (PTON) stock are disclosed?

The filing discloses that on 05/20/2026, 132,509 shares of Peloton common stock were sold for an aggregate $687,085.67. These sales were made under a 10b5-1 Sales Plan for Jennifer Cotter, as required disclosure for the past three months.

Who is the insider selling Peloton (PTON) shares and what is their role?

The seller is Jennifer Cotter, identified as an Officer of Peloton Interactive, Inc. The Form 144 states that the notice covers sales for her account, with information provided consistent with Rule 144 requirements for affiliate sales.

Which broker is handling the planned Peloton (PTON) share sale under Form 144?

The planned sale will be executed through Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s New York office is listed, and the common stock is noted as trading on NASDAQ in connection with this proposed Rule 144 transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature