Peloton officer plans 151K-share stock sale

PELOTON INTERACTIVE, INC.

Rhea-AI Filing Summary

PELOTON INTERACTIVE, INC. (PTON) disclosed a notice of proposed sale of common stock under Rule 144 by officer Jennifer Cotter. The notice covers 151,247 shares of common stock, with a stated value of $803,121.57, to be sold through Morgan Stanley Smith Barney LLC on NASDAQ.

The shares to be sold are tied to Restricted Stock Units acquired from the issuer on 08/15/2026. The filing also lists prior Rule 144 activity: on 05/20/2026, 132,509 common shares were sold for an aggregate $687,085.67 under a 10b5-1 sales plan for Jennifer Cotter.

Key Figures

Shares to be sold: 151,247 shares Proposed sale value: $803,121.57 Prior 3‑month shares sold: 132,509 shares +3 more

6 metrics

Shares to be sold 151,247 shares Common stock covered by the Rule 144 notice for Jennifer Cotter

Proposed sale value $803,121.57 Value associated with the 151,247 Peloton common shares in the notice

Prior 3‑month shares sold 132,509 shares Common shares sold on 05/20/2026 under a 10b5-1 Sales Plan

Prior 3‑month sale proceeds $687,085.67 Aggregate amount for the 05/20/2026 sale under the 10b5-1 plan

Acquisition date of RSUs 08/15/2026 Date listed as when Restricted Stock Units were acquired from the issuer

Proposed sale date reference 08/19/2026 Date associated with the common stock information in the notice

Key Terms

Rule 144, Restricted Stock Units, 10b5-1 Sales Plan, Form 144

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 08/15/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10b5-1 Sales Plan regulatory

"10b5-1 Sales Plan for JENNIFER COTTER 441 Ninth Avenue"

A 10b5-1 sales plan is a written, prearranged schedule that company insiders use to buy or sell their employer’s stock under a U.S. securities rule, so trades occur automatically at set times or prices regardless of later private information. It matters to investors because it reduces the risk of insider-trading accusations and signals that certain insider trades were planned ahead—like putting transactions on autopilot—while still affecting share supply and market confidence.

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Peloton Interactive (PTON) report in this Form 144 filing?

The filing reports a planned Rule 144 sale of 151,247 shares of Peloton common stock by officer Jennifer Cotter, with a stated value of $803,121.57, to be executed through Morgan Stanley Smith Barney LLC.

How many Peloton (PTON) shares is Jennifer Cotter planning to sell?

Jennifer Cotter plans to sell 151,247 shares of Peloton common stock. The Form 144 lists a corresponding value of $803,121.57 and identifies the shares as relating to Restricted Stock Units acquired from the issuer on 08/15/2026.

What prior 3‑month sales of Peloton (PTON) stock are disclosed?

The filing discloses that on 05/20/2026, 132,509 shares of Peloton common stock were sold for an aggregate $687,085.67. These sales were made under a 10b5-1 Sales Plan for Jennifer Cotter, as required disclosure for the past three months.

Who is the insider selling Peloton (PTON) shares and what is their role?

The seller is Jennifer Cotter, identified as an Officer of Peloton Interactive, Inc. The Form 144 states that the notice covers sales for her account, with information provided consistent with Rule 144 requirements for affiliate sales.

Which broker is handling the planned Peloton (PTON) share sale under Form 144?

The planned sale will be executed through Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s New York office is listed, and the common stock is noted as trading on NASDAQ in connection with this proposed Rule 144 transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2026 - 04:33 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001946761
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	PELOTON INTERACTIVE INC
SEC File Number	001-39058
Address of Issuer	441 Ninth Avenue, Sixth Floor NEW YORK NEW YORK 10001
Phone	9295670006
Name of Person for Whose Account the Securities are To Be Sold	JENNIFER COTTER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	151247	803121.57	423035077	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2026	Restricted Stock Units	Issuer			151247	08/15/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales Plan for JENNIFER COTTER 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	05/20/2026	132509	687085.67

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/02/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Cotter
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)