PTON insider sale notice: 238,664 shares valued at $1.95M announced

Rhea-AI Filing Summary

Peloton Interactive, Inc. filing a Form 144 notifies the SEC of a proposed sale of 238,664 common shares through Morgan Stanley Smith Barney LLC on 09/16/2025 on NASDAQ, with an aggregate market value of $1,954,658.16. The shares were acquired as Performance Stock Units from the issuer on 09/15/2025 and show payment or settlement dated 09/15/2025. The filing also discloses recent related sales in the prior three months, including 10b5-1 sales by Elizabeth Coddington totaling 136,500 shares on 08/18/2025 and 21,819 shares on 09/15/2025, with gross proceeds listed for each sale. The filer affirms no undisclosed material adverse information and references reliance on Rule 10b5-1 where applicable.

Insights

Securities Analyst

TL;DR: Routine insider notice of planned sale under Rule 144 and 10b5-1; not an earnings or financing event.

The Form 144 documents a proposed public sale of 238,664 common shares valued at $1,954,658.16 to be executed through Morgan Stanley Smith Barney LLC on 09/16/2025. Acquisition details indicate these shares were received as Performance Stock Units on 09/15/2025 and settled the same day. The filing separately lists short-interval sales classified as 10b5-1 executions and an additional direct sale by the named insider in August and September 2025, with gross proceeds disclosed. From a market-impact perspective, this is a disclosure of insider liquidity activity rather than a corporate operational development; its materiality depends on the insider's total holdings and company float, which are not provided here.

Corporate Governance Expert

TL;DR: Governance signal—insider uses documented plans and certifies lack of nonpublic adverse information.

The filing notes reliance on Rule 10b5-1 for some recent sales and includes the standard representation that the selling party is unaware of undisclosed material adverse facts. Use of broker-assisted execution and notation of a trading plan indicate adherence to established insider-trading compliance practices. The document does not include the insider's total holdings, plan adoption date, or reasons for sale, so evaluation of governance implications is limited to the existence of planned-sales disclosures.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	238664	1954658.16	391926269	09/16/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/15/2025	Performance Stock Units	Issuer			238664	09/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for ELIZABETH CODDINGTON 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	09/15/2025	21819	176541.89
10b5-1 Sales for ELIZABETH CODDINGTON 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	08/18/2025	118681	1001121.71
ELIZABETH CODDINGTON 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	08/18/2025	67139	563611.76

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Peloton's (PTON) Form 144 notify investors about?

The Form 144 notifies the SEC of a proposed sale of 238,664 common shares on 09/16/2025 via Morgan Stanley Smith Barney LLC with aggregate market value $1,954,658.16.

Were any of the recent Peloton share sales executed under a 10b5-1 plan?

Yes. The filing lists 10b5-1 sales for Elizabeth Coddington on 08/18/2025 and 09/15/2025 in the recent-sales table.

How were the shares to be sold acquired according to the filing?

The 238,664 shares proposed for sale were acquired as Performance Stock Units from the issuer on 09/15/2025.

What proceeds were reported from recent insider sales listed in the filing?

Reported gross proceeds include $1,001,121.71 for 118,681 shares (08/18/2025), $563,611.76 for 67,139 shares (08/18/2025), and $176,541.89 for 21,819 shares (09/15/2025).

On which exchange is the proposed Peloton sale expected to occur?

The filing specifies the sale is to occur on NASDAQ.