[144] PELOTON INTERACTIVE, INC. SEC Filing

Rhea-AI Filing Summary

Peloton Interactive (PTON) Form 144 notice reports a proposed sale of 128,429 Class A common shares through Morgan Stanley Smith Barney, with an aggregate market value of $1,000,449.07 and an approximate sale date of 09/16/2025 on NASDAQ. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded as Services Rendered. The filer also disclosed two recent sales by the same person: 134,476 shares on 08/20/2025 for $1,021,218.00 and 146,315 shares on 08/18/2025 for $1,224,437.08. The signer certifies no undisclosed material adverse information.

Positive

• Transparent disclosure of proposed sale and prior transactions under Rule 144
• Clear documentation that shares were acquired as Performance Stock Units and paid via services rendered

Negative

• Insider selling activity: planned sale of 128,429 shares and prior sales of 280,791 shares within recent weeks
• Concentrated proceeds from recent sales (~$3.25M combined) could be viewed negatively by some investors monitoring insider disposition

Insights

Securities Analyst

TL;DR: Insider plans to sell newly vested PSUs and recently sold additional shares, indicating stock disposition without disclosed material nonpublic information.

The filing shows a proposed Rule 144 sale of 128,429 shares valued at about $1.00M, acquired one day earlier as performance stock units. Two prior open-market sales totaling 280,791 shares and roughly $2.25M in proceeds were reported in August 2025. For investors, this is a clear disclosure of insider sales activity; the filing does not include any operational or financial performance data. The timing suggests disposition of equity compensation rather than a company-level event.

Corporate Governance Expert

TL;DR: The Form 144 provides routine compliance disclosure of insider sales tied to compensation vesting and confirms certification against undisclosed material information.

The notice documents a broker-assisted sale and lists the acquisition source as the issuer (PSUs) with payment listed as services rendered, which aligns with executive compensation practices. The signer’s certification is standard language on material nonpublic information. There is no indication of unusual governance actions or enforcement risk from the filing alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	128429	1000449.07	391926269	09/16/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common	09/15/2025	Performance Stock Units	Issuer			128429	09/15/2025	Services Rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JENNIFER COTTER 441 Ninth Avenue Sixth Floor New York NY 10001	Class A Common	08/20/2025	134476	1021218.00
JENNIFER COTTER 441 Ninth Avenue Sixth Floor New York NY 10001	Class A Common	08/18/2025	146315	1224437.08

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Peloton's (PTON) Form 144 filed here report?

It reports a proposed Rule 144 sale of 128,429 Class A shares valued at $1,000,449.07, with an approximate sale date of 09/16/2025.

When were the shares to be sold acquired and how?

The 128,429 shares were acquired on 09/15/2025 as Performance Stock Units, with payment described as Services Rendered.

Did the filer sell other Peloton shares recently?

Yes. The filer sold 146,315 shares on 08/18/2025 for $1,224,437.08 and 134,476 shares on 08/20/2025 for $1,021,218.00.

Through which broker is the proposed sale being executed?

The proposed sale is listed with Morgan Stanley Smith Barney LLC, 1 New York Plaza, New York, NY.

Does the filing indicate any undisclosed material information?

The signer represents by certification that they do not know any material adverse information that has not been publicly disclosed.