Peloton CCO sells 154,497 shares at $4.41 avg

Peloton Interactive’s Chief Content Officer sells shares under pre-set plan.

Accepted by SEC EDGAR 02/24/2026 - 06:55 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Peloton Interactive’s Chief Content Officer sells shares under pre-set plan. Jennifer Cunningham Cotter reported an open-market sale of 154,497 shares of Peloton Class A common stock at a weighted average price of $4.4122 per share on February 20, 2026.

The transaction was executed under a Rule 10b5-1 trading plan adopted on December 2, 2025, indicating it was pre-arranged. Following this sale, Cotter directly holds 100,269 shares of Peloton Class A common stock.

Insider Trade Summary

Net Seller: 154,497 shares

Net Sell 1 txn

Insider Cotter Jennifer Cunningham

Role Chief Content Officer

Sold 154,497 shs ($682K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	154,497	$4.4122	$682K

Holdings After Transaction: Class A Common Stock — 100,269 shares (Direct)

Footnotes (2)

1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2025.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.3100 to $4.5200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Peloton (PTON) report for Jennifer Cunningham Cotter?

Peloton reported that Chief Content Officer Jennifer Cunningham Cotter sold 154,497 shares of Class A common stock. The sale was an open-market transaction executed under a pre-arranged Rule 10b5-1 trading plan adopted in December 2025.

How many Peloton (PTON) shares did Jennifer Cunningham Cotter sell and at what price?

Jennifer Cunningham Cotter sold 154,497 Peloton Class A shares at a weighted average price of $4.4122. Individual trades occurred in a price range from $4.31 to $4.52 per share, according to the detailed Form 4 disclosure.

How many Peloton (PTON) shares does Jennifer Cunningham Cotter hold after this Form 4 sale?

After the reported sale, Jennifer Cunningham Cotter directly holds 100,269 shares of Peloton Class A common stock. This post-transaction holding figure is disclosed in the Form 4 as the total shares beneficially owned following the transaction.

Was the Peloton (PTON) insider sale by Jennifer Cunningham Cotter under a Rule 10b5-1 plan?

Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted on December 2, 2025. Such plans allow insiders to pre-schedule trades, helping separate routine diversification from discretionary trading decisions.

What price range is disclosed for Jennifer Cunningham Cotter’s Peloton (PTON) share sales?

The Form 4 notes a weighted average price of $4.4122 per share, with individual sale prices ranging from $4.31 to $4.52. The insider has agreed to provide detailed breakdowns of share counts at each specific price upon request.

What role does Jennifer Cunningham Cotter hold at Peloton (PTON) in this Form 4 filing?

Jennifer Cunningham Cotter is identified as Peloton’s Chief Content Officer. Her position as an executive officer makes her a reporting person for insider transactions, requiring disclosure of trades in Peloton Class A common stock on Form 4.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cotter Jennifer Cunningham

(Last) (First) (Middle)

C/O PELOTON INTERACTIVE, INC.

441 NINTH AVENUE, SIXTH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Content Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	02/20/2026		S(1)		154,497	D	$4.4122(2)	100,269	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2025.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.3100 to $4.5200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Jennifer Cotter	02/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.