PTON Form 4: CCO Dion Sanders Disposes of 110,753 Shares at $8.05 Avg

Q: What insider transaction did Dion C. Sanders (PTON) report?

The Form 4 reports the sale of 110,753 shares of Class A common stock by Dion C. Sanders.

Q: When were the shares sold and at what price (PTON)?

The shares were sold on 09/18/2025 at a reported weighted-average price of $8.048 per share, with trade prices ranging from $7.94 to $8.30 .

Q: Was the sale part of a pre-established trading plan for Peloton (PTON)?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 12/04/2024 .

Q: Who signed the Form 4 on behalf of Dion C. Sanders?

The Form 4 is signed by Tammy Albarran as attorney-in-fact for Dion C. Sanders.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, Inc. (PTON), reported the sale of 110,753 shares of Class A common stock on 09/18/2025. The sales were made under a Rule 10b5-1 trading plan adopted by the reporting person on 12/04/2024. The reported weighted-average price for the transactions was $8.048 per share, with individual trade prices ranging from $7.94 to $8.30. Following the reported transaction the filing shows 0 shares beneficially owned by the reporting person. The Form 4 was signed by an attorney-in-fact on behalf of Mr. Sanders.

Positive

Transaction executed under a Rule 10b5-1 trading plan, indicating use of an established compliance mechanism
Form 4 discloses weighted-average price and execution range, providing transparency about trade prices

Negative

Reporting person’s beneficial ownership reported as 0 shares following the sale, which may be notable to investors

Insights

TL;DR: Routine insider sale executed under a pre-established 10b5-1 plan; disclosure consistent with standard governance practices.

The filing documents an insider sale executed pursuant to a Rule 10b5-1 plan, which provides an affirmative defense to insider trading claims when properly adopted and operated. The report discloses a weighted-average price and the range of execution prices, and indicates post-transaction beneficial ownership of zero shares. From a governance perspective, use of an established trading plan and timely Form 4 reporting are positive compliance signals. The filing does not provide context on prior holdings or aggregate insider ownership.

TL;DR: Insider disposition of 110,753 shares at ~$8.05 via a 10b5-1 plan; transaction reduces insider stake to zero per the report.

The transaction is a disposal of 110,753 Class A shares at a weighted-average price of $8.048 executed on 09/18/2025 under a 10b5-1 plan adopted 12/04/2024. The filing discloses a price range for the multiple trades and commits to provide breakdown by price if requested. For investors, the key measurable items are the share count sold and the reported post-sale beneficial ownership of zero; the filing does not include any derivative activity or other transactions.

Insider Trade Summary

Net Seller: 110,753 shares ($891,340)

Net Sell 1 txn

Insider Sanders Dion C.

Role Chief Commercial Officer

Sold 110,753 shs ($891K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	110,753	$8.048	$891K

Holdings After Transaction: Class A Common Stock — 0 shares (Direct)

Footnotes (1)

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 4, 2024. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.9400 to $8.3000 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

09/22/2025 - 05:21 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sanders Dion C.

(Last)

(First)

(Middle)

C/O PELOTON INTERACTIVE, INC.

441 NINTH AVENUE, SIXTH FLOOR

(Street)

NEW YORK

10001

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Commercial Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	09/18/2025		S⁽¹⁾		110,753	D	$8.048⁽²⁾	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 4, 2024.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.9400 to $8.3000 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Dion C. Sanders	09/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Dion C. Sanders (PTON) report?

The Form 4 reports the sale of 110,753 shares of Class A common stock by Dion C. Sanders.

When were the shares sold and at what price (PTON)?

The shares were sold on 09/18/2025 at a reported weighted-average price of $8.048 per share, with trade prices ranging from $7.94 to $8.30.

Was the sale part of a pre-established trading plan for Peloton (PTON)?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 12/04/2024.

How many shares does the reporting person beneficially own after the reported transaction?

The Form 4 shows 0 shares beneficially owned by the reporting person following the reported sale.

Who signed the Form 4 on behalf of Dion C. Sanders?

The Form 4 is signed by Tammy Albarran as attorney-in-fact for Dion C. Sanders.