Peloton officer reduces holdings to 100,269 shares; sales $7.94–$8.29

Rhea-AI Filing Summary

Peleton Interactive officer Jennifer Cunningham Cotter reported sales of 110,235 shares of Class A common stock on 09/18/2025, executed under a Rule 10b5-1 trading plan adopted on 12/05/2024. The sales were effected in multiple transactions at prices ranging from $7.94 to $8.29, producing a weighted average price of $8.0479. After the dispositions, Cotter beneficially owns 100,269 shares, held directly. The Form 4 was signed by an attorney-in-fact on 09/22/2025. The filer discloses availability of detailed per-trade pricing upon request.

Positive

• Sales executed under a Rule 10b5-1 plan, which provides an affirmative defense and indicates pre-scheduled transactions
• Filing discloses price range and weighted average ($7.94–$8.29; weighted avg $8.0479) and offers to provide per-trade details on request

Negative

• Officer sold 110,235 shares, reducing direct beneficial ownership to 100,269 shares, which is a material insider disposition
• Sale size may be noteworthy to investors given the absolute number of shares sold, although no further context is provided in the filing

Insights

Securities Analyst

TL;DR: Insider sold a meaningful stake via a pre-established 10b5-1 plan; transaction appears pre-planned rather than opportunistic.

The reporting person, an officer, sold 110,235 Class A shares under a Rule 10b5-1 plan, reducing direct beneficial ownership to 100,269 shares. The disclosed price range ($7.94 to $8.29) and weighted average ($8.0479) indicate the sales were executed over multiple trades. From a compliance perspective, the use of a 10b5-1 plan provides an affirmative defense to insider trading claims and signals the sales were scheduled. For investors, an officer sale of this size is noteworthy but not necessarily indicative of company prospects absent other information.

Corporate Governance Expert

TL;DR: Transaction well-documented and accompanied by a 10b5-1 plan; disclosure meets Form 4 standards.

The filing clearly states the 10b5-1 plan adoption date and provides the weighted average sale price plus the range of trade prices, committing to supply per-trade details on request. The signature by an attorney-in-fact is properly indicated. Governance-wise, the disclosure is transparent and provides stakeholders the material facts required to assess insider disposition activity.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cotter Jennifer Cunningham

(Last) (First) (Middle)

C/O PELOTON INTERACTIVE, INC.

441 NINTH AVENUE, SIXTH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Content Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/18/2025		S(1)		110,235	D	$8.0479(2)	100,269	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 5, 2024.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.9400 to $8.2900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Jennifer Cotter	09/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Jennifer Cotter sell according to the Form 4 for PTON?

She sold 110,235 shares of Class A common stock on 09/18/2025 as reported on the Form 4.

At what prices were the PTON shares sold?

Trades ranged from $7.94 to $8.29 per share, with a disclosed weighted average price of $8.0479.

Was the sale pre-planned or discretionary?

The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 12/05/2024.

How many PTON shares does the reporting person own after the sale?

100,269 shares beneficially owned following the reported transactions.

Who signed the Form 4 for the reporting person?

The form was signed by Tammy Albarran as attorney-in-fact for Jennifer Cotter on 09/22/2025.