Peloton Interactive (PTON) CCO sells 112,523 shares in pre-planned trade
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Peloton Interactive Chief Commercial Officer Dion C. Sanders sold 112,523 shares of Class A Common Stock in an open-market transaction at a weighted average price of $5.1865 per share. The sale on May 20, 2026 was made under a Rule 10b5-1 trading plan adopted on December 2, 2025, and left him holding no shares directly.
Positive
- None.
Negative
- None.
Insights
Peloton CCO executed a pre-planned sale of his remaining direct shares.
Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, sold 112,523 Class A shares at a weighted average of $5.1865 per share in an open-market transaction. This filing shows no remaining directly held shares after the sale.
The footnotes state the trades were executed under a Rule 10b5-1 trading plan adopted on December 2, 2025. Such plans are established in advance, so the timing carries less informational weight about his current view of the stock, though the complete exit from direct holdings is notable context from this filing alone.
Insider Trade Summary 10b5-1
Net Seller: 112,523 shares ($583,601)
Net Sell
1 txn
Insider
Sanders Dion C.
Role
Chief Commercial Officer
Sold
112,523 shs ($584K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 112,523 | $5.1865 | $584K |
Holdings After Transaction:
Class A Common Stock — 0 shares (Direct, null)
Footnotes (1)
- The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2025. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.1200 to $5.2400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold: 112,523 shares
Average sale price: $5.1865 per share
Post-transaction direct holdings: 0 shares
+2 more
5 metrics
Shares sold
112,523 shares
Class A Common Stock sold on May 20, 2026
Average sale price
$5.1865 per share
Weighted average sale price for reported transaction
Post-transaction direct holdings
0 shares
Direct Class A Common Stock held after sale
Price range of trades
$5.1200–$5.2400 per share
Range of prices for multiple sale executions
Net shares sold
112,523 shares
Net change in buy/sell activity per transaction summary
Key Terms
Rule 10b5-1 trading plan, weighted average price, Class A Common Stock, open-market sale, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Peloton (PTON) report for Dion C. Sanders?
Peloton reported that Chief Commercial Officer Dion C. Sanders sold 112,523 shares of Class A Common Stock. The open-market sale occurred at a weighted average price of $5.1865 per share and left him with no directly held shares after the transaction.
Was the Peloton insider sale by Dion C. Sanders under a Rule 10b5-1 plan?
Yes. A footnote explains that the sales were effected under a Rule 10b5-1 trading plan adopted by Dion C. Sanders on December 2, 2025. Such pre-arranged plans schedule trades in advance, reducing the significance of trade timing decisions.