STOCK TITAN

Reddit (RDDT) CEO Steve Huffman exercises options and sells 18,000 shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. CEO Steve Huffman, through The XYZ Revocable Trust, exercised stock options to acquire 18,000 Class A shares at $25.29 per share on March 31, 2026. The trust then sold 18,000 shares in open-market trades at prices ranging from about $125.73 to $135.52 under a pre-arranged Rule 10b5-1 trading plan. Following these sales, the trust continued to hold 411,195 Class A shares indirectly for Huffman, with additional smaller indirect holdings in three other trusts.

Positive

  • None.

Negative

  • None.

Insights

Huffman exercised options for 18,000 Reddit shares and sold the same amount under a pre-planned Rule 10b5-1 program.

The filing shows an option exercise for 18,000 shares of Class A Common Stock at an exercise price of $25.29, followed by open-market sales of those 18,000 shares at prices between roughly $125.73 and $135.52. All transactions were carried out indirectly via The XYZ Revocable Trust.

Because the footnotes state these trades were executed under a Rule 10b5-1 trading plan, they appear to be pre-scheduled rather than opportunistic. After selling, the trust still holds 411,195 Reddit shares, and a related grantor retained annuity trust holds another 68,966 shares, so the disposition represents a small portion of Huffman’s visible indirect stake.

Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($2.39M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 --
Exercise Class A Common Stock 18,000 $25.29 $455K
Sale Class A Common Stock 700 $126.40 $88K
Sale Class A Common Stock 400 $127.44 $51K
Sale Class A Common Stock 1,700 $128.57 $219K
Sale Class A Common Stock 900 $129.40 $116K
Sale Class A Common Stock 897 $130.94 $117K
Sale Class A Common Stock 2,103 $131.64 $277K
Sale Class A Common Stock 3,848 $134.16 $516K
Sale Class A Common Stock 7,452 $134.84 $1.00M
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 1,225,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 429,195 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. The sales were executed in multiple trades at prices ranging from $125.73 to $126.66. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. The sales were executed in multiple trades at prices ranging from $127.02 to $127.79. The sales were executed in multiple trades at prices ranging from $128.11 to $129.09. The sales were executed in multiple trades at prices ranging from $129.14 to $129.64. The sales were executed in multiple trades at prices ranging from $130.28 to $131.27. The sales were executed in multiple trades at prices ranging from $131.30 to $132.18. The sales were executed in multiple trades at prices ranging from $133.60 to $134.59. The sales were executed in multiple trades at prices ranging from $134.60 to $135.52. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Options exercised 18,000 shares Stock option exercise into Class A Common Stock on March 31, 2026 at $25.29
Exercise price $25.29 per share Conversion price for stock option into Reddit Class A shares
Shares sold 18,000 shares Open-market sales by The XYZ Revocable Trust on March 31, 2026
Sale price range $125.73–$135.52 Multiple trade price ranges described across footnotes F2–F9
XYZ Revocable Trust holdings 411,195 shares Class A Common Stock held indirectly after transactions
EVS Trust holdings 68,966 shares Indirect Class A Common Stock position reported as grantor retained annuity trust
MLH and JDI Trust holdings 6,897 shares each Additional indirect Class A holdings reported for two separate trusts
Options position after exercise 1,225,255 options Total derivative securities following option transaction labeled as Stock Option (Right to Buy)
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
stock option financial
"Stock Option (Right to Buy) with an exercise price of $25.2900"
A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.
Class A Common Stock financial
"underlying_security_title: Class A Common Stock and multiple non-derivative entries"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
grantor retained annuity trust financial
"The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
open-market sale financial
"transaction_action: open-market sale, transaction_code_description: Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last)(First)(Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CALIFORNIA 94107

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/31/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock03/31/2026M(1)18,000A$25.29429,195IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)700D$126.4(2)428,495IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)400D$127.44(3)428,095IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)1,700D$128.57(4)426,395IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)900D$129.4(5)425,495IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)897D$130.94(6)424,598IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)2,103D$131.64(7)422,495IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)3,848D$134.16(8)418,647IBy The XYZ Revocable Trust
Class A Common Stock03/31/2026S(1)7,452D$134.84(9)411,195IBy The XYZ Revocable Trust
Class A Common Stock68,966IEVS Trust - I(10)
Class A Common Stock6,897IMLH Trust - I(10)
Class A Common Stock6,897IJDI Trust - I(10)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$25.2903/31/2026M(1)18,000 (11)12/25/2033Class A Common Stock18,000$01,225,255IBy The XYZ Revocable Trust
Explanation of Responses:
1. This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $125.73 to $126.66. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $127.02 to $127.79.
4. The sales were executed in multiple trades at prices ranging from $128.11 to $129.09.
5. The sales were executed in multiple trades at prices ranging from $129.14 to $129.64.
6. The sales were executed in multiple trades at prices ranging from $130.28 to $131.27.
7. The sales were executed in multiple trades at prices ranging from $131.30 to $132.18.
8. The sales were executed in multiple trades at prices ranging from $133.60 to $134.59.
9. The sales were executed in multiple trades at prices ranging from $134.60 to $135.52.
10. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
11. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact04/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Reddit (RDDT) CEO Steve Huffman report?

Steve Huffman reported exercising options for 18,000 Reddit Class A shares at $25.29 and selling 18,000 shares through The XYZ Revocable Trust. The sales occurred in multiple open-market trades on March 31, 2026, under a pre-arranged Rule 10b5-1 trading plan.

How many Reddit (RDDT) shares did Steve Huffman sell and at what prices?

The trust associated with Steve Huffman sold 18,000 Reddit Class A shares. Trades were executed in multiple transactions at prices ranging from about $125.73 to $135.52. These open-market sales followed the exercise of 18,000 stock options at an exercise price of $25.29 per share.

How many Reddit (RDDT) shares does Steve Huffman still hold after these transactions?

After the reported trades, The XYZ Revocable Trust holds 411,195 Reddit Class A shares indirectly for Steve Huffman. Separate grantor retained annuity trusts identified as EVS, MLH, and JDI hold 68,966, 6,897, and 6,897 additional shares, respectively, all reported as indirect ownership positions.

Were Steve Huffman’s Reddit (RDDT) stock sales under a Rule 10b5-1 plan?

Yes. A footnote explains that the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by Steve Huffman. Such plans allow insiders to pre-schedule trades, which can reduce the significance of trade timing as a signal of their short-term outlook on the stock.

What stock option did Steve Huffman exercise for Reddit (RDDT) shares?

He exercised a stock option covering 18,000 Reddit Class A shares at an exercise price of $25.29 per share. A footnote states this option vests over five years on each quarterly anniversary of December 25, 2023, contingent on his continued employment or service with the company.

How are Steve Huffman’s Reddit (RDDT) shares held according to the Form 4?

The shares involved are held indirectly through trusts. The XYZ Revocable Trust conducted the option exercise and sales, while a grantor retained annuity trust and two additional trusts labeled MLH and JDI hold separate Reddit Class A positions, all reported as indirect ownership for Huffman.
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