STOCK TITAN

Reddit (NYSE: RDDT) CEO trades shares under Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. insider activity centers on CEO Steve Huffman’s associated trust. On January 15, 2026, The XYZ Revocable Trust, associated with Huffman, exercised a stock option covering 18,000 shares of Class A common stock and acquired those shares at an option exercise price of $25.29 per share. The trust then sold multiple small blocks of Class A common stock the same day in open-market transactions at weighted average prices ranging from roughly $225.67 up to $249.98, all under a pre-established Rule 10b5-1 trading plan adopted on May 19, 2025. Following these transactions, the trust held 448,576 shares of Reddit Class A common stock indirectly on behalf of Huffman, and 1,315,255 derivative securities (stock options) remained beneficially owned indirectly by the trust.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/15/2026 M 18,000 A $0 466,576 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 300(1) D $225.84(2) 466,276 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 3,181(1) D $227.36(3) 463,095 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 3,556(1) D $228.39(4) 459,539 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 1,200(1) D $229.39(5) 458,339 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 800(1) D $230.39(6) 457,539 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 796(1) D $231.38(7) 456,743 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 600(1) D $232.33(8) 456,143 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 700(1) D $234.42(9) 455,443 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 1,105(1) D $235.39(10) 454,338 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 1,624(1) D $236.69(11) 452,714 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 500(1) D $237.3(12) 452,214 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 600(1) D $238.48(13) 451,614 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 1,236(1) D $239.71(14) 450,378 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 1,064(1) D $240.62(15) 449,314 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 300(1) D $242.67(16) 449,014 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 238(1) D $245.55(17) 448,776 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 100(1) D $248.96 448,676 I By The XYZ Revocable Trust
Class A Common Stock 01/15/2026 S 100(1) D $249.98 448,576 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 01/15/2026 M 18,000 (18) 12/25/2033 Class A Common Stock 18,000 $0 1,315,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $225.67 to $225.94. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (17) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $226.88 to $227.76.
4. The sales were executed in multiple trades at prices ranging from $227.89 to $228.88.
5. The sales were executed in multiple trades at prices ranging from $228.91 to $229.85.
6. The sales were executed in multiple trades at prices ranging from $229.91 to $230.78.
7. The sales were executed in multiple trades at prices ranging from $230.99 to $231.97.
8. The sales were executed in multiple trades at prices ranging from $232.06 to $232.59.
9. The sales were executed in multiple trades at prices ranging from $233.82 to $234.80.
10. The sales were executed in multiple trades at prices ranging from $234.93 to $235.82.
11. The sales were executed in multiple trades at prices ranging from $236.13 to $237.09.
12. The sales were executed in multiple trades at prices ranging from $237.16 to $237.69.
13. The sales were executed in multiple trades at prices ranging from $238.19 to $238.80.
14. The sales were executed in multiple trades at prices ranging from $239.25 to $240.24.
15. The sales were executed in multiple trades at prices ranging from $240.25 to $240.97.
16. The sales were executed in multiple trades at prices ranging from $242.24 to $243.22.
17. The sales were executed in multiple trades at prices ranging from $245.18 to $246.06.
18. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 01/20/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Reddit (RDDT) report for CEO Steve Huffman?

The filing reports that a trust associated with CEO Steve Huffman, The XYZ Revocable Trust, exercised a stock option for 18,000 shares of Reddit Class A common stock at an exercise price of $25.29 per share and then sold portions of those shares in multiple open-market transactions on January 15, 2026.

Were the Reddit (RDDT) insider sales made under a Rule 10b5-1 plan?

Yes. The filing states that the sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025. Such plans allow pre-arranged trading according to preset instructions.

What prices were Reddit (RDDT) shares sold for in this Form 4?

The sales by The XYZ Revocable Trust were executed in multiple trades, with weighted average prices reported in ranges including $225.67 to $225.94 and up to $245.18 to $246.06, and individual transactions reported at prices up to $249.98 per share.

How many Reddit (RDDT) shares does the trust hold after these transactions?

After the reported sales on January 15, 2026, The XYZ Revocable Trust is shown as beneficially owning 448,576 shares of Class A common stock indirectly for the reporting person.

What stock options related to Reddit (RDDT) does the trust continue to hold?

The filing shows a stock option with an exercise price of $25.29 per share, expiring on December 25, 2033, covering 18,000 shares that were exercised in this report, and it lists 1,315,255 derivative securities beneficially owned indirectly by The XYZ Revocable Trust after the transaction.

How does the Reddit (RDDT) option for Steve Huffman vest?

According to the footnotes, the option vests over five years on each quarterly anniversary of December 25, 2023, subject to the reporting person’s continued employment or service relationship with Reddit on each vesting date.

Is the Reddit (RDDT) CEO a 10% owner based on this Form 4?

The relationship section identifies Steve Huffman as a Director, an Officer (CEO & President), and a 10% Owner of Reddit, Inc., with the reported holdings held indirectly through The XYZ Revocable Trust.

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