[Form 4] Reddit, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Insider sales by Reddit, Inc. Chief Legal Officer Lee Benjamin Seong were disclosed on Form 4. The filing shows shares withheld to cover tax withholding and multiple open-market sales executed under a Rule 10b5-1 trading plan. On 08/20/2025 the company withheld 9,406 Class A shares for taxes at an average price of $228.18, leaving 89,871 shares. Between 08/22/2025 the reporting person sold a series of Class A lots totaling 6,426 shares at weighted average prices ranging from about $214.80 to $229.31, reducing holdings to 83,445 shares. The filer notes the sales were made pursuant to a 10b5-1 plan adopted December 3, 2024, and that withheld shares were not market sales.
Positive
- Sales executed under a Rule 10b5-1 trading plan, which provides an affirmative defense and indicates pre-planned transactions
- Clear disclosure that 9,406 shares were withheld for tax withholding rather than sold on the open market
Negative
- Total beneficial holdings declined from 89,871 to 83,445 Class A shares, a reduction of 6,426 shares disclosed on the Form 4
Insights
TL;DR: Insider reduced holdings by 6,426 shares via pre-established 10b5-1 sales; change appears routine rather than a one-off market dump.
The pattern shows a planned disposition: a large tax-related withholding event followed by multiple small block sales executed under a Rule 10b5-1 plan. The total reduction from 89,871 to 83,445 Class A shares (a decrease of 6,426 shares) represents the combined effect of withholding and sales disclosed in the filing. Prices reported reflect weighted averages within stated trade ranges, indicating execution over multiple trades rather than a single transaction.
TL;DR: Use of a 10b5-1 plan and disclosure of tax-withheld shares align with standard insider trading procedures and transparent reporting.
The filing explicitly discloses that the sales were effected pursuant to a 10b5-1 trading plan adopted December 3, 2024, and that shares withheld on 08/20/2025 were to satisfy tax obligations and were not market sales. These disclosures are consistent with compliance best practices for insiders making systematic dispositions and help preserve the affirmative defense under Rule 10b5-1.