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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Insider sales by Reddit, Inc. Chief Legal Officer Lee Benjamin Seong were disclosed on Form 4. The filing shows shares withheld to cover tax withholding and multiple open-market sales executed under a Rule 10b5-1 trading plan. On 08/20/2025 the company withheld 9,406 Class A shares for taxes at an average price of $228.18, leaving 89,871 shares. Between 08/22/2025 the reporting person sold a series of Class A lots totaling 6,426 shares at weighted average prices ranging from about $214.80 to $229.31, reducing holdings to 83,445 shares. The filer notes the sales were made pursuant to a 10b5-1 plan adopted December 3, 2024, and that withheld shares were not market sales.

Positive

  • Sales executed under a Rule 10b5-1 trading plan, which provides an affirmative defense and indicates pre-planned transactions
  • Clear disclosure that 9,406 shares were withheld for tax withholding rather than sold on the open market

Negative

  • Total beneficial holdings declined from 89,871 to 83,445 Class A shares, a reduction of 6,426 shares disclosed on the Form 4

Insights

TL;DR: Insider reduced holdings by 6,426 shares via pre-established 10b5-1 sales; change appears routine rather than a one-off market dump.

The pattern shows a planned disposition: a large tax-related withholding event followed by multiple small block sales executed under a Rule 10b5-1 plan. The total reduction from 89,871 to 83,445 Class A shares (a decrease of 6,426 shares) represents the combined effect of withholding and sales disclosed in the filing. Prices reported reflect weighted averages within stated trade ranges, indicating execution over multiple trades rather than a single transaction.

TL;DR: Use of a 10b5-1 plan and disclosure of tax-withheld shares align with standard insider trading procedures and transparent reporting.

The filing explicitly discloses that the sales were effected pursuant to a 10b5-1 trading plan adopted December 3, 2024, and that shares withheld on 08/20/2025 were to satisfy tax obligations and were not market sales. These disclosures are consistent with compliance best practices for insiders making systematic dispositions and help preserve the affirmative defense under Rule 10b5-1.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Lee Benjamin Seong

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/20/2025 F 9,406(1) D $228.18 89,871 D
Class A Common Stock 08/22/2025 S 700(2) D $215.18(3) 89,171 D
Class A Common Stock 08/22/2025 S 800(2) D $216.7(4) 88,371 D
Class A Common Stock 08/22/2025 S 1,229(2) D $217.67(5) 87,142 D
Class A Common Stock 08/22/2025 S 1,366(2) D $218.55(6) 85,776 D
Class A Common Stock 08/22/2025 S 130(2) D $220.32(7) 85,646 D
Class A Common Stock 08/22/2025 S 300(2) D $220.83(8) 85,346 D
Class A Common Stock 08/22/2025 S 243(2) D $222.09(9) 85,103 D
Class A Common Stock 08/22/2025 S 300(2) D $224.67(10) 84,803 D
Class A Common Stock 08/22/2025 S 400(2) D $225.94(11) 84,403 D
Class A Common Stock 08/22/2025 S 464(2) D $227.74(12) 83,939 D
Class A Common Stock 08/22/2025 S 394(2) D $228.97(13) 83,545 D
Class A Common Stock 08/22/2025 S 100(2) D $229.47 83,445 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 3, 2024.
3. The sales were executed in multiple trades at prices ranging from $214.80 to $215.61. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (3) to (13) to this Form 4.
4. The sales were executed in multiple trades at prices ranging from $216.16 to $217.11.
5. The sales were executed in multiple trades at prices ranging from $217.16 to $218.12.
6. The sales were executed in multiple trades at prices ranging from $218.19 to $219.09.
7. The sales were executed in multiple trades at prices ranging from $219.68 to $220.52.
8. The sales were executed in multiple trades at prices ranging from $220.69 to $221.00.
9. The sales were executed in multiple trades at prices ranging from $221.89 to $222.43.
10. The sales were executed in multiple trades at prices ranging from $224.44 to $224.97.
11. The sales were executed in multiple trades at prices ranging from $225.45 to $226.36.
12. The sales were executed in multiple trades at prices ranging from $227.37 to $228.30.
13. The sales were executed in multiple trades at prices ranging from $228.45 to $229.31.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 08/22/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Reddit (RDDT) report on this Form 4?

The Chief Legal Officer reported 9,406 shares withheld for taxes on 08/20/2025 and multiple sales totaling 6,426 shares on 08/22/2025, reducing holdings to 83,445 Class A shares.

Were the sales executed pursuant to a 10b5-1 plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted December 3, 2024.

Was the withholding of 9,406 shares a market sale?

No. The filing explains those 9,406 shares were withheld to satisfy tax withholding obligations and were not a market sale.

What price ranges were the shares sold at?

The filing reports weighted average prices and ranges across multiple trades, with sale prices ranging approximately from $214.80 to $229.31 and specific weighted averages reported per lot.

How much did the reporting person's beneficial ownership change?

Beneficial ownership decreased from 89,871 shares after the tax withholding to 83,445 shares after the sales reported on 08/22/2025.
REDDIT INC

NYSE:RDDT

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39.33B
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Internet Content & Information
Services-computer Processing & Data Preparation
Link
United States
SAN FRANCISCO