Reformation director reports omitted 200K-share buy

The director reported 266,313 shares after the purchase, including 9,333 shares underlying restricted stock units.

This filing corrects an earlier one, and you can read the original Form 4 if you want to see what changed.

Rhea-AI Filing Summary

Reformation Inc. director John Joseph Coyle reported buying 200,000 common shares on July 31, 2026, at $15 per share through a directed share program connected with the company's initial public offering. He reported 266,313 shares after the purchase, including 9,333 shares underlying restricted stock units. The purchase was omitted from his Form 4 filed on July 31, 2026, and this amendment reports it; no Rule 10b5-1 plan is reported.

Insider Trade Summary

Net Buyer: 200,000 shares

Net Buy 1 txn

Insider Coyle John Joseph

Role Director

Bought 200,000 shs ($3.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock F1, F2	200,000	$15.00	$3.00M

Holdings After Transaction: Common Stock — 266,313 shares (Direct)

Footnotes (2)

1. F1. The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed on that date for the reporting person remains otherwise unmodified.
2. F2. Includes 9,333 shares underlying restricted stock units.

Key Figures

Common shares purchased: 200,000 shares Price per share: $15 per share Shares following purchase: 266,313 shares +1 more

4 metrics

Common shares purchased 200,000 shares July 31, 2026, through a directed share program

Price per share $15 per share Purchase on July 31, 2026

Shares following purchase 266,313 shares Reported after the purchase

Shares underlying restricted stock units 9,333 shares Included in shares reported after the purchase

Key Terms

directed share program, restricted stock units, Rule 10b5-1 plan

3 terms

directed share program financial

"purchased through a directed share program"

restricted stock units financial

"shares underlying restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 10b5-1 plan regulatory

"no Rule 10b5-1 plan is reported"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares did REF director John Joseph Coyle buy?

John Joseph Coyle bought 200,000 common shares on July 31, 2026, at $15 per share through a directed share program in connection with Reformation Inc.'s initial public offering. No Rule 10b5-1 plan is reported.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/09/2026 - 09:19 PM EDT Accepted by SEC EDGAR 10/09/2026 - 09:18 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Coyle John Joseph

(Last) (First) (Middle)

5801 S. 2ND ST.

(Street)

VERNON CALIFORNIA 90058

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Reformation Inc. [ REF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)
07/31/2026

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/31/2026		P		200,000(1)	A	$15	266,313(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed on that date for the reporting person remains otherwise unmodified.

2. Includes 9,333 shares underlying restricted stock units.

Remarks:

	/s/ Christina Halliday, as attorney-in-fact	10/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)