Beretta Holding to seek board seats at Sturm, Ruger (NYSE: RGR) via proxy

Rhea-AI Filing Summary

Beretta Holding S.A. intends to file a preliminary proxy statement and a WHITE universal proxy card to solicit votes for the election of its slate of director nominees at the 2026 annual meeting of stockholders of Sturm, Ruger & Company, Inc.

On March 12, 2026 Beretta Holding placed digital advertisements. As of the date hereof, Beretta Holding directly beneficially owns 1,587,000 shares of Common Stock. The other named participants do not beneficially own any shares as of the date hereof.

Insights

Corporate Governance Analyst

Activist proxy push seeks board representation via a universal proxy.

Beretta Holding is initiating a shareholder solicitation to elect its nominees at the 2026 annual meeting. The filing and advertised materials indicate a formal proxy contest strategy using a WHITE universal proxy card, signaling intent to compete for board seats.

The disclosed ownership of 1,587,000 shares establishes a visible stake; further filings will clarify proposal specifics, nominee backgrounds, and voting recommendations.

Investor Relations Specialist

Stake disclosure and solicitation notice focus on engagement and communication.

The participants state they will provide proxy materials at no charge and urge stockholders to read the proxy statement. The mention of digital advertisements on March 12, 2026 indicates active outreach ahead of the annual meeting.

Subsequent proxy materials will specify the nominees and the solicitor contact for requests; timing and detailed proposals are pending.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

(Amendment No. )

Filed by the Registrant ☐

Filed by a Party other than the Registrant ☒

Check the appropriate box:

☐ Preliminary Proxy Statement

☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☐ Definitive Proxy Statement

☐ Definitive Additional Materials

☒ Soliciting Material Under § 240.14a-12

STURM, RUGER & COMPANY, INC.

(Name of Registrant as Specified In Its Charter)

BERETTA HOLDING S.A.

MICHAEL CHRISTODOLOU

WILLIAM F. DETWILER

MARK W. DEYOUNG

FREDRICK DISANTO

(Name of Persons(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

☒ No fee required

☐ Fee paid previously with preliminary materials

☐ Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

Beretta Holding S.A. (“Beretta Holding”), together with the other participants named herein, intends to file a preliminary proxy statement and accompanying WHITE universal proxy card with the Securities and Exchange Commission (“SEC”) to be used to solicit votes for the election of Beretta Holding’s slate of director nominees at the 2026 annual meeting of stockholders (the “Annual Meeting”) of Sturm, Ruger & Company, Inc., a Delaware corporation (the “Company”).

On March 12, 2026, Beretta Holding placed the following digital advertisements:

 

CERTAIN INFORMATION CONCERNING THE PARTICIPANTS

Beretta Holding S.A. (“Beretta Holding”) intends to file a preliminary proxy statement and accompanying WHITE universal proxy card with the Securities and Exchange Commission (“SEC”) to be used to solicit votes for the election of Beretta Holding’s slate of highly qualified director nominees at the 2026 annual meeting of stockholders of Sturm, Ruger & Company, Inc., a Delaware corporation (the “Company”).

BERETTA HOLDING STRONGLY ADVISES ALL STOCKHOLDERS OF THE COMPANY TO READ THE PROXY STATEMENT AND OTHER PROXY MATERIALS, INCLUDING A PROXY CARD, AS THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE SEC’S WEB SITE AT HTTP://WWW.SEC.GOV. IN ADDITION, THE PARTICIPANTS IN THIS PROXY SOLICITATION WILL PROVIDE COPIES OF THE PROXY STATEMENT WITHOUT CHARGE, WHEN AVAILABLE, UPON REQUEST. REQUESTS FOR COPIES SHOULD BE DIRECTED TO THE PARTICIPANTS’ PROXY SOLICITOR.

The participants in the proxy solicitation are anticipated to be Beretta Holding, William F. Detwiler, Mark DeYoung, Fredrick DiSanto and Michael Christodolou.

As of the date hereof, Beretta Holding directly beneficially owns 1,587,000 shares of common stock, $1 par value per share, of the Company (the “Common Stock”). As of the date hereof, Messrs. Detwiler, DeYoung, DiSanto and Christodolou do not beneficially own any shares of Common Stock. As one of the most experienced operators in the global firearms industry, Beretta Holding’s only other interest in connection with its investment in the Company at the present is to seek to partner with the Company in order to improve performance and deliver sustainable long-term value for all shareholders, employees and customers.

FAQ

What has Beretta Holding filed regarding Sturm, Ruger (RGR)?

Beretta Holding intends to file a preliminary proxy statement and a WHITE universal proxy card to solicit votes for its director nominees at the 2026 annual meeting, and has placed digital advertisements on March 12, 2026.

How many Sturm, Ruger shares does Beretta Holding own?

Beretta Holding directly beneficially owns 1,587,000 shares of common stock as of the date of the filing. This figure is the stake disclosed in the solicitation notice and is presented as the current ownership amount.

Do the other participants own Sturm, Ruger shares?

As of the date hereof, Messrs. Detwiler, DeYoung, DiSanto and Christodolou are disclosed as not beneficially owning any shares of Common Stock, per the solicitation statement accompanying Beretta Holding.

What materials will be available to stockholders?

The participants state the proxy statement and proxy card will be available at no charge on http://www.sec.gov and that they will provide copies without charge upon request through the participants’ proxy solicitor once materials are available.

Who are the participants in this proxy solicitation?

The participants anticipated in the solicitation are listed as Beretta Holding, William F. Detwiler, Mark DeYoung, Fredrick DiSanto and Michael Christodolou; Beretta Holding is the disclosed beneficial holder of shares.