STOCK TITAN

RH (NYSE: RH) CEO Gary Friedman sells 125,000 shares, keeps major stake

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

RH reported that Chairman and CEO Gary Friedman sold an aggregate of 125,000 shares of RH common stock between July 6 and July 8, 2026. After these transactions, he continues to hold beneficial ownership of 4,926,337 shares, representing approximately 23.88% of RH’s common stock based on 18,926,221 shares outstanding.

Mr. Friedman indicated the sales were made to fund improvements to personal residences and repay balances under personal line of credit borrowings. He emphasized that his RH holdings remain his largest ownership position and the vast majority of his net worth, expressing ongoing commitment to RH and confidence in its strategy and growth prospects.

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Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Shares sold by CEO 125,000 shares Aggregate RH common stock sold from July 6–8, 2026
CEO beneficial ownership 4,926,337 shares RH shares beneficially owned by Gary Friedman after sale
Ownership percentage 23.88% Gary Friedman’s beneficial ownership of RH common stock
Shares outstanding 18,926,221 shares RH common stock outstanding used to compute ownership percentage
Press release date July 8, 2026 Date of RH press release on CEO share sale
Exhibit number Exhibit 99.1 RH press release furnished with Form 8-K
beneficial ownership financial
"Following this sale, Mr. Friedman retains beneficial ownership of 4,926,337 shares"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Schedule 13D/A regulatory
"A Form 4 and Schedule 13D/A will be filed with the Securities and Exchange Commission"
A Schedule 13D/A is an amended disclosure filed with regulators by an investor who already reported owning more than 5% of a company’s shares and needs to update their original filing. Think of it as a public status update that tells markets whether the investor’s ownership, plans, or source of funds have changed; such updates matter because they can signal a push for control, major strategic moves, or increased pressure on management, which can affect stock prices.
forward-looking statements regulatory
"Some of the statements in this press release are forward-looking and are made pursuant to the safe harbor provision"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
Private Securities Litigation Reform Act of 1995 regulatory
"made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995"
Rule 13d-3 regulatory
"Determined in accordance with Rule 13d-3 of the Securities Exchange Act of 1933, as amended"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
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FAQ

How many RH (RH) shares did CEO Gary Friedman sell?

Gary Friedman sold an aggregate of 125,000 shares of RH common stock. The sales occurred from July 6, 2026 through July 8, 2026, as disclosed in the company’s press release furnished with the Form 8-K.

What is Gary Friedman’s remaining RH (RH) ownership after the sale?

After the sale, Gary Friedman beneficially owns 4,926,337 RH shares. This represents approximately 23.88% of RH’s common stock, calculated based on 18,926,221 shares outstanding, as stated in the press release footnote.

Why did RH CEO Gary Friedman sell 125,000 shares of RH stock?

Gary Friedman stated he sold shares to fund improvements to personal residences and to repay balances under personal line of credit borrowings. The company characterized this as the sale of a small portion of his overall RH ownership position.

How often has Gary Friedman traded RH (RH) shares in the past?

The press release notes his last sales before 2026 occurred in 2022, mainly to pay option exercise prices and related taxes, with earlier sales in December 2019 and 2013. It also states he has reported open-market purchases on seven occasions from September 2014 to June 2024.

What does Gary Friedman say about his commitment to RH (RH) after this sale?

Gary Friedman said he has been a buyer of RH shares for a significant period and sold now solely to meet financial obligations. He emphasized that his RH holdings remain his largest ownership position and the vast majority of his net worth, reflecting continued commitment and confidence.

What additional SEC filings will relate to Gary Friedman’s RH share sale?

RH states that a Form 4 and a Schedule 13D/A will be filed with the SEC in connection with Mr. Friedman’s sale transactions. These filings will provide more detailed reporting on the insider trades and beneficial ownership changes.
RH0001528849false00015288492026-07-082026-07-08

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): July 8, 2026

Graphic

(Exact name of registrant as specified in its charter)

Delaware

 

001-35720

 

45-3052669

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(I.R.S. Employer

Identification No.)

15 Koch Road, Corte Madera, California 94925

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (415924-1005

N/A

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading symbol

Name of each exchange on which registered

Common Stock, $0.0001 par value

RH

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Item 7.01.

Regulation FD Disclosure.

On July 8, 2026, RH issued a press release regarding the sale of shares by Gary Friedman, the Chairman & Chief Executive Officer of RH. A copy of the press release is furnished hereto as Exhibit 99.1.

The information furnished with this report, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01.

Financial Statements and Exhibits.

(d)

Exhibits.

Exhibit
No.

  ​

Description

99.1

  ​

RH Press Release dated July 8, 2026.

104

Cover Page Interactive Data File––the cover page XBRL tags are embedded within the Inline XBRL document.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Graphic

Dated: July 8, 2026

By: 

/s/ Jack Preston

 

Jack Preston

 

Chief Financial Officer

Exhibit 99.1

RH CHAIRMAN & CEO GARY FRIEDMAN REPORTS THE SALE OF A SMALL PORTION OF HIS RH COMMON STOCK OWNERSHIP POSITION

CORTE MADERA, CA—(BUSINESS WIRE)—July 8, 2026—RH (NYSE:RH) announced today that Chairman & Chief Executive Officer Gary Friedman sold an aggregate of 125,000 shares of RH common stock from July 6, 2026 through July 8, 2026. Following this sale, Mr. Friedman retains beneficial ownership of 4,926,337 shares, representing beneficial ownership of approximately 23.88%(1) of RH’s common stock.

Mr. Friedman reported that the current sale of shares was made in order to fund (1) improvements to personal residences; and (2) the repayment of balances under personal line of credit borrowings.

Mr. Friedman’s last sales of shares of RH common stock in 2022 were made to pay the exercise price of his expiring IPO and July 2013 stock option grants and related tax obligations from the exercises. Prior to that, Mr. Friedman sold shares in December 2019, and in 2013. Mr. Friedman has reported purchases of shares of common stock in open market transactions on seven different occasions from September 2014 to June 2024.

Mr. Friedman stated: “I have been a buyer of RH shares for a significant period of time and have sold shares now solely to satisfy certain financial obligations. My shares continue to represent the largest ownership position in RH and the vast majority of my net worth, reflecting my continued commitment to RH and confidence in the Company’s strategy and growth prospects.”

A Form 4 and Schedule 13D/A will be filed with the Securities and Exchange Commission in connection with Mr. Friedman’s sale transaction.

About RH

RH (NYSE: RH) is a global curator of design, taste and style in the luxury lifestyle market. Operating across the United States, Canada, the United Kingdom and Europe, the Company offers collections through its retail galleries, sourcebooks and online at RH.com, with integrated hospitality experiences in galleries throughout the United States and internationally.


Forward Looking Statements

Some of the statements in this press release are forward-looking and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that may cause results to differ materially from the statements set forth in this press release. Such forward-looking statements include statements relating to Mr. Friedman’s purchase and sale of shares of RH common stock as well as his continued commitment to RH and confidence in RH’s strategy and growth prospects. The forward-looking statements in this press release speak only as of the date of this press release and are subject to uncertainty and changes. Given these circumstances, you should not place undue reliance on these forward-looking statements. RH expressly disclaims any obligation or undertaking to release publicly any updates or revisions to such forward-looking statements to reflect any change in its expectations with regard thereto or any changes in the events, conditions or circumstances on which any such statement is based.

Contact

PRESS

truthgroup@RH.com

INVESTOR RELATIONS

Allison Malkin, 203.682.8225, allison.malkin@icrinc.com

(1) Determined in accordance with Rule 13d-3 of the Securities Exchange Act of 1933, as amended, based on 18,926,221 shares of common stock outstanding.


Filing Exhibits & Attachments

5 documents