STOCK TITAN
  1. Home
  2. Sec-filings
  3. RH
  4. [Form 4] RH Insider Trading Activity

RH (RH) CEO Gary Friedman sells 125,000 shares in open market trades

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

RH Chairman and CEO Gary G. Friedman reported open‑market sales of RH common stock. Over July 6–8, 2026, he sold a total of 125,000 shares across 11 transactions. Reported sale prices ranged from about $154.71 to $171.11, with each line item reflecting a weighted average sale price executed in multiple trades.

Positive

  • None.

Negative

  • None.
Insider FRIEDMAN GARY G
Role CHAIRMAN & CEO
Sold 125,000 shs ($20.67M)
Type Security Shares Price Value
Sale Common Stock 5,897 $154.7065 $912K
Sale Common Stock 3,216 $155.6471 $501K
Sale Common Stock 400 $156.6612 $63K
Sale Common Stock 5,399 $157.9178 $853K
Sale Common Stock 6,833 $158.9227 $1.09M
Sale Common Stock 24,370 $159.9748 $3.90M
Sale Common Stock 2,123 $160.5712 $341K
Sale Common Stock 7,298 $170.0635 $1.24M
Sale Common Stock 395 $171.1086 $68K
Sale Common Stock 39,271 $169.0369 $6.64M
Sale Common Stock 29,798 $170.07 $5.07M
Holdings After Transaction: Common Stock — 3,268,678 shares (Direct)
Footnotes (1)
  1. This transaction was executed in multiple trades ranging from $169.00 to $169.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $170.00 to $170.38. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $170.00 to $170.99. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $171.00 to $171.22. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $154.17 to $155.13. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $155.19 to $156.16. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $156.21 to $157.07. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $157.2650 to $158.25. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $158.2900 to $159.2850. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $159.29 to $160.2450. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. This transaction was executed in multiple trades ranging from $160.3450 to $160.5950. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
Shares sold 125,000 shares Total net shares sold across reported transactions
Lowest reported sale price $154.7065 per share Weighted average price on one July 8, 2026 transaction
Highest reported sale price $171.1086 per share Weighted average price on one July 7, 2026 transaction
Number of sale transactions 11 transactions Non-derivative open-market sales of common stock
Reporting person role Chairman & CEO Officer title of Gary G. Friedman at RH
open-market sale financial
"transaction_action: "open-market sale" for each common stock transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
Common Stock financial
"security_title: "Common Stock" for all non-derivative transactions"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"INSIDER FILING DATA (Form 4): summary of RH insider transactions"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
multiple trades financial
"This transaction was executed in multiple trades ranging from $169.00 to $169.20."
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Form 4 Insider Transactions: What Each Field Means →

FAQ

What insider activity did RH CEO Gary G. Friedman report in this Form 4?
Gary G. Friedman reported selling RH common stock in open‑market transactions. The filing shows 11 separate sales totaling 125,000 shares over July 6–8, 2026, each at different weighted average prices within specified intraday trading ranges.

How many RH shares did Gary G. Friedman sell according to this filing?
The Form 4 shows that Gary G. Friedman sold a total of 125,000 RH common shares. These disposals were spread across 11 individual sale transactions, each recorded with its own share amount and weighted average sale price over three trading days in early July 2026.

Over what dates were the RH shares sold and at what price range?
Shares were sold on July 6, 7, and 8, 2026. Reported weighted average sale prices across the transactions range from about $154.71 per share up to about $171.11 per share, with footnotes explaining that each figure reflects multiple trades within stated intraday price ranges.

Did the RH Form 4 show any option exercises, gifts, or tax withholdings?
No derivative transactions, gifts, or tax withholding entries appear in the summarized data. The transactionSummary lists 11 sales totaling 125,000 shares and shows zero exercises, gifts, tax withholding transactions, or restructuring entries, indicating only open‑market stock sales were reported here.

How many separate sale transactions did RH report for Gary G. Friedman?
The filing groups the activity into 11 separate sale transactions in RH common stock. Each transaction record includes its own share count, a weighted average sale price, and a transaction date, covering trading on July 6, July 7, and July 8, 2026, in the open market.

What does an open‑market sale mean in the context of this RH Form 4?
An open‑market sale means shares were sold through normal stock exchange trading rather than via a private agreement. The Form 4 classifies each transaction as a non‑derivative common stock sale in the open market, with prices determined by prevailing market conditions on those days.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
FRIEDMAN GARY G
(Last)(First)(Middle)
C/O RH
15 KOCH ROAD, SUITE K
(Street)
CORTE MADERA CALIFORNIA 94925
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
RH [ RH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CHAIRMAN & CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/06/2026S39,271D$169.0369(1)3,312,066D
Common Stock07/06/2026S29,798D$170.07(2)3,282,268D
Common Stock07/07/2026S7,298D$170.0635(3)3,274,970D
Common Stock07/07/2026S395D$171.1086(4)3,274,575D
Common Stock07/08/2026S5,897D$154.7065(5)3,268,678D
Common Stock07/08/2026S3,216D$155.6471(6)3,265,462D
Common Stock07/08/2026S400D$156.6612(7)3,265,062D
Common Stock07/08/2026S5,399D$157.9178(8)3,259,663D
Common Stock07/08/2026S6,833D$158.9227(9)3,252,830D
Common Stock07/08/2026S24,370D$159.9748(10)3,228,460D
Common Stock07/08/2026S2,123D$160.5712(11)3,226,337D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was executed in multiple trades ranging from $169.00 to $169.20. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
2. This transaction was executed in multiple trades ranging from $170.00 to $170.38. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
3. This transaction was executed in multiple trades ranging from $170.00 to $170.99. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
4. This transaction was executed in multiple trades ranging from $171.00 to $171.22. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
5. This transaction was executed in multiple trades ranging from $154.17 to $155.13. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
6. This transaction was executed in multiple trades ranging from $155.19 to $156.16. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
7. This transaction was executed in multiple trades ranging from $156.21 to $157.07. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
8. This transaction was executed in multiple trades ranging from $157.2650 to $158.25. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
9. This transaction was executed in multiple trades ranging from $158.2900 to $159.2850. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
10. This transaction was executed in multiple trades ranging from $159.29 to $160.2450. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
11. This transaction was executed in multiple trades ranging from $160.3450 to $160.5950. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
/s/ Jill Falor, Attorney-in-Fact07/08/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR