Roku insider plans sale of 20,538 common shares

Roku, Inc. insider Charles Collier filed a notice of proposed sale of common stock.

Rhea-AI Filing Summary

Roku, Inc. insider Charles Collier filed a notice of proposed sale of common stock. The filing lists 20,538 shares of common stock held at Morgan Stanley Smith Barney LLC Executive Financial Services and tied to a stock option exercise dated 08/04/2026, with sales to be made for cash on NASDAQ.

The filing also lists common stock sales during the past three months by Charles Collier: 7,067 shares on 06/02/2026, 20,537 shares on 06/04/2026, and 20,538 shares on 07/06/2026, each with corresponding dollar amounts reported as sale proceeds.

Key Figures

Shares proposed for sale: 20,538 shares Shares sold 07/06/2026: 20,538 shares Shares sold 06/04/2026: 20,537 shares +3 more

6 metrics

Shares proposed for sale 20,538 shares Common stock tied to stock option exercise dated 08/04/2026

Shares sold 07/06/2026 20,538 shares Common stock sale by Charles Collier during past 3 months

Shares sold 06/04/2026 20,537 shares Common stock sale by Charles Collier during past 3 months

Shares sold 06/02/2026 7,067 shares Common stock sale by Charles Collier during past 3 months

Brokerage/agent Morgan Stanley Smith Barney LLC Executive Financial Services Entity listed holding 20,538 Roku common shares

Market for sale NASDAQ Designated market for proposed cash sales of Roku common stock

Key Terms

Form 144, Stock Option Exercise, Executive Financial Services, common stock

4 terms

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Common | 08/04/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

common stock financial

"Common | Morgan Stanley Smith Barney LLC Executive Financial Services"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Roku (ROKU) insider Charles Collier disclose in this Form 144?

The Form 144 shows Charles Collier intends to sell Roku common stock related to a stock option exercise dated 08/04/2026, with shares held through Morgan Stanley Smith Barney LLC Executive Financial Services and sales to be made for cash on NASDAQ.

How many Roku (ROKU) shares are listed for potential sale in this Form 144?

The filing lists 20,538 shares of Roku common stock associated with a stock option exercise on 08/04/2026. These shares are indicated as held at Morgan Stanley Smith Barney LLC Executive Financial Services for potential cash sales on NASDAQ.

What prior Roku (ROKU) stock sales by Charles Collier are reported in the last 3 months?

The filing reports three prior sales: 7,067 shares on 06/02/2026, 20,537 shares on 06/04/2026, and 20,538 shares on 07/06/2026. Each transaction lists corresponding dollar proceeds for Roku common stock sold by Charles Collier.

On which market are the Roku (ROKU) Form 144 shares expected to be sold?

The Form 144 states that Roku common stock covered by this notice is to be sold for cash on NASDAQ. This designation applies to the 20,538 shares tied to the stock option exercise dated 08/04/2026.

What is the relationship between the Roku (ROKU) Form 144 shares and stock options?

The securities to be sold are identified as Roku common stock arising from a Stock Option Exercise by the issuer, with a transaction date of 08/04/2026. The filing associates 20,538 shares with this stock option exercise event.

Does the Roku (ROKU) Form 144 show cash as the consideration type?

Yes. The proposed sale of Roku common stock is described with the consideration type as Cash. This applies to the 20,538 shares related to the 08/04/2026 stock option exercise, with sales expected to occur on NASDAQ.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/04/2026 - 04:07 PM Accepted by SEC EDGAR 08/04/2026 - 04:06 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001951665
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROKU, INC.
SEC File Number	001-38211
Address of Issuer	1173 Coleman Avenue San Jose CALIFORNIA 95110
Phone	408-556-9040
Name of Person for Whose Account the Securities are To Be Sold	CHARLES COLLIER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20538	2997021.00	131029521	08/04/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/04/2026	Stock Option Exercise	Issuer			20538	08/04/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/06/2026	20538	2926758.45
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/04/2026	20537	2565865.03
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	06/02/2026	7067	899346.42

144: Remarks and Signature

Remarks
Date of Notice	08/04/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/25/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Charles Collier
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)