Roku director Neil D. Hunt sells 2,000 shares
The director’s sales were reported under a Rule 10b5-1 plan, at weighted-average prices of $150.85 and $152.04 per share.
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Form Type
4
Rhea-AI Filing Summary
ROKU director Neil D. Hunt exercised options for 4,000 shares at an $8.82 exercise price on October 1, 2026, acquiring Class B common stock; 35,333 options remained after the transaction. He converted 2,000 Class B shares into 2,000 Class A shares and sold 1,592 Class A shares at a weighted average of $150.85 per share and another 408 at a weighted average of $152.04. The sales were made under his Rule 10b5-1 plan.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
HUNT NEIL D
Role
Director
Sold
2,000 shs ($302K)
Approx. gross sale proceeds
$302K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F5 | 4,000 | $0.00 | $0.00 |
| Exercise | Class B Common Stock F1 | 4,000 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F1 | 2,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 2,000 | -- | -- |
| Sale | Class A Common Stock F2, F3 | 1,592 | $150.85 | $240K |
| Sale | Class A Common Stock F2, F4 | 408 | $152.04 | $62K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 35,333 contracts (Direct);
Class B Common Stock — 50,000 contracts (Direct);
Class A Common Stock — 9,629 shares (Direct)
Footnotes (5)
- F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
- F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $150.37 to $151.31 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.41 to $152.36 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This option is fully vested.
Key Figures
Options exercised: 4,000 shares
Exercise price: $8.82 per share
Options remaining: 35,333 options
+4 more
7 metrics
Options exercised
4,000 shares
October 1, 2026
Exercise price
$8.82 per share
Options exercised October 1, 2026
Options remaining
35,333 options
Following the October 1, 2026 transaction
Class B shares acquired
4,000 shares
October 1, 2026
Class B shares converted to Class A
2,000 shares
October 1, 2026
Class A shares sold
1,592 shares at a weighted average of $150.85 per share
October 1, 2026
Class A shares sold
408 shares at a weighted average of $152.04 per share
October 1, 2026
Key Terms
Rule 10b5-1 plan, weighted average price, exercise price, Permitted Transfers, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
exercise price financial
"conversion or exercise price of $8.82"
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.
Permitted Transfers technical
"certain "Permitted Transfers""
Trading Day technical
"the first "Trading Day""
A trading day is a calendar day when a stock exchange is open and securities can be bought or sold during its set market hours, like a store’s regular business hours. It matters to investors because price changes, order execution, daily volume, and settlement timing are tied to trading days, so performance, deadlines for trades or option expirations, and short-term strategies are measured and planned around them.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
AI-generated analysis. How Rhea-AI works. Not financial advice.
