Roku, Inc. (ROKU) president sells 20,538 shares after option exercise
Rhea-AI Filing Summary
Roku, Inc. President, Roku Media, Charles Collier exercised employee stock options covering 20,538 shares of Class A Common Stock at an exercise price of $49.5900 per share, then sold 20,538 shares on August 4, 2026 at weighted average prices of $145.8500, $146.3800, $145.8800 and $146.3900 per share pursuant to a Rule 10b5-1 trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 20,538 shares ($1.98M approx. pre-tax spread)
Exercise and Sale
8 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
20,538 shs ($3.00M)
Approx. gross sale proceeds
$3.00M
Approx. exercise cost
$1.02M
Approx. pre-tax spread
$1.98M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F6 | 10,269 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) F6 | 10,269 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock F1, F2 | 8,830 | $145.85 | $1.29M |
| Sale | Class A Common Stock F1, F3 | 1,439 | $146.38 | $211K |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock F1, F4 | 9,313 | $145.88 | $1.36M |
| Sale | Class A Common Stock F1, F5 | 956 | $146.39 | $140K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 61,614 shares (Direct);
Class A Common Stock — 15,200 shares (Direct)
Footnotes (6)
- F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.37 to $146.36 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.36 to $146.41 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.37 to $146.36 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.36 to $146.41 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
Key Figures
Options exercised: 20538 shares
Option exercise price: $49.5900 per share
Shares sold: 20538 shares
+2 more
5 metrics
Options exercised
20538 shares
Total Employee Stock Options exercised on 2026-08-04
Option exercise price
$49.5900 per share
Exercise price for the Employee Stock Option (right to buy)
Shares sold
20538 shares
Aggregate Class A Common Stock sales on 2026-08-04
Representative sale price
$145.8500 per share
Weighted average price for 8,830-share sale of Class A Common Stock
Option expiration date
2032-11-03
Expiration date of the Employee Stock Option exercised
Key Terms
Rule 10b5-1 plan, weighted average price, Employee Stock Option (right to buy), Class A Common Stock
4 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option (right to buy) financial
"Security title listed as Employee Stock Option (right to buy)."
Class A Common Stock financial
"Underlying security title identified as Class A Common Stock."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Roku (ROKU) executive Charles Collier report?
Charles Collier, President, Roku Media, exercised 20,538 stock options at $49.5900 per share and sold 20,538 shares of Class A Common Stock on August 4, 2026 under a Rule 10b5-1 trading plan.
What Roku (ROKU) stock options did Charles Collier exercise?
He exercised 20,538 Employee Stock Options (reported in two blocks of 10,269) with an exercise price of $49.5900 per share, each option expiring on 2032-11-03, resulting in equivalent shares of Class A Common Stock.
What is the vesting schedule of Charles Collier's exercised Roku (ROKU) stock option?
A footnote explains the relevant stock option vests in 48 substantially equal monthly installments, with the first installment vesting on December 4, 2022. The August 4, 2026 exercise reflects a portion of this long-term vesting schedule.
What is the overall structure of Charles Collier's Roku (ROKU) insider transactions?
The report shows an option exercise-and-sale sequence: Collier exercised 20,538 options at $49.5900 per share, acquiring the same number of Class A shares, and then sold 20,538 shares in open-market transactions under a Rule 10b5-1 trading plan.