Roku, Inc. (ROKU) director Neil Hunt exercises options and sells shares
Rhea-AI Filing Summary
Roku, Inc. director Neil D. Hunt reported several equity transactions on 2026-08-03. He exercised an employee stock option to acquire 4,000 shares of Class B Common Stock at an exercise price of $8.82 per share, leaving 43,333 options outstanding and fully vested. He then converted 2,000 Class B shares into 2,000 Class A shares and sold 2,000 Class A shares in the open market at weighted average prices of $146.21 and $146.98 per share under a Rule 10b5-1 trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
HUNT NEIL D
Role
Director
Sold
2,000 shs ($293K)
Approx. gross sale proceeds
$293K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F5 | 4,000 | $0.00 | $0.00 |
| Exercise | Class B Common Stock F1 | 4,000 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F1 | 2,000 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 2,000 | -- | -- |
| Sale | Class A Common Stock F2, F3 | 1,888 | $146.21 | $276K |
| Sale | Class A Common Stock F2, F4 | 112 | $146.98 | $16K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 43,333 shares (Direct);
Class B Common Stock — 42,000 shares (Direct);
Class A Common Stock — 9,629 shares (Direct)
Footnotes (5)
- F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
- F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.85 to $146.70 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.88 to $147.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This option is fully vested.
Key Figures
Options exercised: 4,000 shares
Option exercise price: $8.82 per share
Options remaining: 43,333 options
+4 more
7 metrics
Options exercised
4,000 shares
Employee Stock Option into Class B Common Stock on 2026-08-03
Option exercise price
$8.82 per share
Exercise price of Employee Stock Option exercised for 4,000 shares
Options remaining
43,333 options
Total employee stock options reported following the 4,000-share exercise
Class A shares sold
2,000 shares
Total Class A Common Stock sold in open-market transactions on 2026-08-03
Weighted average sale price (1,888 shares)
$146.21 per share
Weighted average price for 1,888 Class A shares sold; trades ranged from $145.85 to $146.70
Weighted average sale price (112 shares)
$146.98 per share
Weighted average price for 112 Class A shares sold; trades ranged from $146.88 to $147.08
Shares converted
2,000 shares
Conversion of 2,000 Class B Common shares into 2,000 Class A Common shares
Key Terms
Rule 10b5-1 plan, Class B Common Stock, weighted average price, Permitted Transfers, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Permitted Transfers regulatory
"any transfer except for certain "Permitted Transfers" as defined"
Trading Day regulatory
"the first "Trading Day", as defined in the Issuer's restated certificate"
A trading day is a calendar day when a stock exchange is open and securities can be bought or sold during its set market hours, like a store’s regular business hours. It matters to investors because price changes, order execution, daily volume, and settlement timing are tied to trading days, so performance, deadlines for trades or option expirations, and short-term strategies are measured and planned around them.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Roku (ROKU) director Neil D. Hunt report?
Neil D. Hunt reported exercising options for 4,000 Class B shares, converting 2,000 Class B to 2,000 Class A shares, and selling 2,000 Class A shares in market transactions on 2026-08-03 under a Rule 10b5-1 plan.
What option exercise did Neil D. Hunt report for Roku (ROKU)?
He exercised an employee stock option covering 4,000 shares of Class B Common Stock at an $8.82 exercise price per share. After this transaction, he reported 43,333 options remaining under that award, which a footnote describes as fully vested.