Roku (NASDAQ: ROKU) CFO sells 7,000 shares, receives 56,737 RSUs

Q: What stock sale did ROKU (ROKU) CFO & COO Jedda Dan report?

Jedda Dan reported selling 7,000 shares of Roku Class A Common Stock at $157.11 per share on August 17, 2026. After this open-market sale, Dan directly holds 65,963 shares of Roku Class A Common Stock.

Q: What are the vesting terms of Jedda Dan’s new ROKU RSU awards?

The 6,358 RSUs vest in 4 substantially equal quarterly installments , and the 50,379 RSUs vest in 12 substantially equal quarterly installments . For both awards, the first installment vests on December 1, 2026 .

Q: What type of securities are involved in Jedda Dan’s ROKU Form 4 filing?

The Form 4 reports transactions in Class A Common Stock and Restricted Stock Units (RSUs) . Each RSU represents a contingent right to receive one share of Roku Class A Common Stock upon satisfying the applicable vesting conditions.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ROKU, INC executive Jedda Dan, CFO & COO, reported a mix of stock sales and equity awards. On August 17, 2026, Dan sold 7,000 shares of Class A Common Stock at $157.11 per share, leaving 65,963 shares held directly. On August 14, 2026, Dan received two Restricted Stock Unit (RSU) awards covering 6,358 shares and 50,379 shares of Class A Common Stock. Each RSU represents a contingent right to one share and vests in substantially equal quarterly installments, with the smaller award vesting over 4 quarters and the larger over 12 quarters, both beginning on December 1, 2026. The transactions are affirmed as made under a Rule 10b5-1 trading plan.

Insights

Analyzing...

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares

Net Sell 3 txns

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($1.10M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock ^F1	7,000	$157.11	$1.10M
Grant/Award	Restricted Stock Unit ^{F2, F3}	6,358	$0.00	$0.00
Grant/Award	Restricted Stock Unit ^{F2, F4}	50,379	$0.00	$0.00

Holdings After Transaction: Restricted Stock Unit — 56,737 shares (Direct); Class A Common Stock — 65,963 shares (Direct)

Footnotes (4)

F1. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
F2. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
F3. This RSU vests in 4 substantially equal quarterly installments. The first installment vests on December 1, 2026.
F4. This RSU vests in 12 substantially equal quarterly installments. The first installment vests on December 1, 2026.

Key Figures

Shares sold: 7,000 shares Sale price: $157.11 per share Shares held after sale: 65,963 shares +4 more

7 metrics

Shares sold 7,000 shares Sale of Class A Common Stock on August 17, 2026

Sale price $157.11 per share Open-market or private transaction on August 17, 2026

Shares held after sale 65,963 shares Direct holdings of Class A Common Stock following the sale

RSU grant 1 6,358 RSUs RSU award on August 14, 2026 vesting over 4 quarterly installments

RSU grant 2 50,379 RSUs RSU award on August 14, 2026 vesting over 12 quarterly installments

Vesting start date December 1, 2026 First installment vesting date for both RSU awards

RSU-to-share ratio 1 RSU : 1 share Each RSU represents a contingent right to one share of Class A Common Stock

Key Terms

Restricted Stock Unit, Class A Common Stock, Rule 10b5-1 trading plan, substantially equal quarterly installments

4 terms

Restricted Stock Unit financial

"The security title is listed as "Restricted Stock Unit"."

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

Class A Common Stock financial

"Each RSU converts into one share of Class A Common Stock."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Rule 10b5-1 trading plan financial

"The transactions are affirmed as made under a Rule 10b5-1 trading plan."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

substantially equal quarterly installments financial

"This RSU vests in substantially equal quarterly installments."

FAQ

What stock sale did ROKU (ROKU) CFO & COO Jedda Dan report?

Jedda Dan reported selling 7,000 shares of Roku Class A Common Stock at $157.11 per share on August 17, 2026. After this open-market sale, Dan directly holds 65,963 shares of Roku Class A Common Stock.

How many Roku (ROKU) RSUs were granted to CFO & COO Jedda Dan?

On August 14, 2026, Jedda Dan received two Restricted Stock Unit grants totaling 56,737 RSUs, comprising 6,358 RSUs and 50,379 RSUs. Each RSU represents a contingent right to receive one share of Roku Class A Common Stock.

What are the vesting terms of Jedda Dan’s new ROKU RSU awards?

The 6,358 RSUs vest in 4 substantially equal quarterly installments, and the 50,379 RSUs vest in 12 substantially equal quarterly installments. For both awards, the first installment vests on December 1, 2026.

How many Roku (ROKU) shares does Jedda Dan own after the reported sale?

Following the August 17, 2026 sale, Jedda Dan directly owns 65,963 shares of Roku Class A Common Stock. This figure reflects the position after disposing of 7,000 shares at a price of $157.11 per share.

Were Jedda Dan’s ROKU transactions made under a Rule 10b5-1 plan?

Yes. The filing affirms that the reported transactions were made under a Rule 10b5-1 trading plan. Such plans allow pre-arranged trading of shares, helping separate personal trading decisions from the timing of material nonpublic information.

What type of securities are involved in Jedda Dan’s ROKU Form 4 filing?

The Form 4 reports transactions in Class A Common Stock and Restricted Stock Units (RSUs). Each RSU represents a contingent right to receive one share of Roku Class A Common Stock upon satisfying the applicable vesting conditions.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/17/2026 - 07:13 PM Accepted by SEC EDGAR 08/17/2026 - 07:13 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

CALIFORNIA

95110

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	08/17/2026		S		7,000⁽¹⁾	D	$157.11	65,963	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Unit	⁽²⁾	08/14/2026		A		6,358		⁽³⁾	⁽³⁾	Class A Common Stock	6,358	$0.00	6,358	D
Restricted Stock Unit	⁽²⁾	08/14/2026		A		50,379		⁽⁴⁾	⁽⁴⁾	Class A Common Stock	50,379	$0.00	50,379	D

Explanation of Responses:

1. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

2. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. This RSU vests in 4 substantially equal quarterly installments. The first installment vests on December 1, 2026.

4. This RSU vests in 12 substantially equal quarterly installments. The first installment vests on December 1, 2026.

	/s/ Renee Strandness, attorney-in-fact	08/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR