Roku (ROKU) media president sells 20,537 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ROKU, INC executive Charles Collier, President of Roku Media, reported an exercise-and-sell transaction in Class A Common Stock. On June 4, 2026, he sold a total of 20,537 shares in open-market trades at weighted average prices ranging from $122.86 to $126.14 per share under a Rule 10b5-1 trading plan. On the same date, he exercised employee stock options covering 20,537 shares at an exercise price of $49.59 per share. Following these transactions, he directly holds 15,200 shares of Class A Common Stock and retains 112,958 employee stock options.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 20,537 shares ($2,565,881)
Net Sell
12 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
20,537 shs ($2.57M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | -- |
| Exercise | Employee Stock Option (right to buy) | 10,268 | $0.00 | -- |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 900 | $123.13 | $111K |
| Sale | Class A Common Stock | 3,627 | $124.60 | $452K |
| Sale | Class A Common Stock | 4,892 | $125.28 | $613K |
| Sale | Class A Common Stock | 850 | $126.07 | $107K |
| Exercise | Class A Common Stock | 10,268 | $49.59 | $509K |
| Sale | Class A Common Stock | 300 | $122.86 | $37K |
| Sale | Class A Common Stock | 700 | $123.70 | $87K |
| Sale | Class A Common Stock | 5,468 | $124.74 | $682K |
| Sale | Class A Common Stock | 3,800 | $125.68 | $478K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 112,958 shares (Direct, null);
Class A Common Stock — 25,469 shares (Direct, null)
Footnotes (1)
- Shares sold pursuant to Mr. Collier's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.86 to $123.82 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.88 to $124.84 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.86 to $125.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.92 to $126.14 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.26 to $124.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.28 to $125.18 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.34 to $126.14 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
Key Figures
Shares sold: 20,537 shares
Exercise shares: 20,537 shares
Sale price range: $122.86–$126.14 per share
+3 more
6 metrics
Shares sold
20,537 shares
Total Class A shares sold on June 4, 2026
Exercise shares
20,537 shares
Class A shares underlying options exercised on June 4, 2026
Sale price range
$122.86–$126.14 per share
Weighted-average price ranges from multiple open-market sales
Option exercise price
$49.59 per share
Employee stock option exercise price for Class A shares
Shares held after
15,200 shares
Direct Class A Common Stock holdings following transactions
Options remaining
112,958 options
Employee stock options held after reported exercises
Key Terms
Rule 10b5-1 plan, weighted average price, Employee Stock Option (right to buy), stock option vests in 48 substantially equal monthly installments
4 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option (right to buy) financial
"security_title: Employee Stock Option (right to buy)"
stock option vests in 48 substantially equal monthly installments financial
"This stock option vests in 48 substantially equal monthly installments."
FAQ
What did Roku (ROKU) executive Charles Collier report in this Form 4?
Charles Collier reported option exercises and open-market sales of Roku Class A shares. He exercised employee stock options for 20,537 shares at $49.59 and sold 20,537 shares on June 4, 2026, under a pre-arranged Rule 10b5-1 trading plan.
What stock options did Charles Collier exercise in the Roku (ROKU) filing?
He exercised employee stock options covering 20,537 Roku Class A shares. These options had an exercise price of $49.59 per share and are described as vesting in 48 substantially equal monthly installments beginning December 4, 2022, according to the footnotes.