[Form 4] ROKU, INC Insider Trading Activity

Rhea-AI Filing Summary

Charles Collier, President of Roku Media and an officer of ROKU, Inc., reported multiple transactions on 10/06/2025 under a Rule 10b5-1 plan. He exercised an employee stock option with an exercise price of $49.59 to acquire 15,404 Class A shares and immediately sold portions of his holdings in several block sales. Reported sales on that date totaled 19,539 Class A shares at weighted-average prices ranging from $100.91 to $105.00 across the transactions.

Following these transactions, Mr. Collier beneficially owned 631,534 Class A shares directly and 600 shares indirectly through the Charles D. Collier Revocable Trust. The Form 4 notes the option vests in 48 substantially equal monthly installments with the first installment vested on 12/04/2022.

Positive

• Option exercise converted to 15,404 shares at $49.59, realizing intrinsic value
• Insider used a 10b5-1 plan, indicating pre-planned, rule-compliant sales

Negative

• Insider sold 19,539 Class A shares on 10/06/2025, which reduced direct holdings
• Weighted-average sale prices ranged up to $105.00, indicating sizable liquidation activity

Insights

Corporate Insider Transactions Analyst

Officer exercised options and sold blocks under a 10b5-1 plan on 10/06/2025.

The filing shows an option exercise at an exercise price of $49.59 converting to 15,404 Class A shares and multiple subsequent sales totaling 19,539 shares executed at weighted-average prices between $100.91 and $105.00.

These transactions were made pursuant to a 10b5-1 trading plan, which indicates pre-planned execution rather than ad hoc sales; monitor any future Form 4s for additional sales or changes to ownership levels within the next 3–12 months.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collier Charles

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Roku Media

3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/06/2025		M		15,404	A	$49.59	15,604	D
Class A Common Stock	10/06/2025		S		4,947(1)	D	$101.49(2)	10,657	D
Class A Common Stock	10/06/2025		S		2,322(1)	D	$102.39(3)	8,335	D
Class A Common Stock	10/06/2025		S		850(1)	D	$103.23(4)	7,485	D
Class A Common Stock	10/06/2025		S		2,150(1)	D	$104.52(5)	5,335	D
Class A Common Stock	10/06/2025		S		5,135(1)	D	$105	200	D
Class A Common Stock								600	I	Charles D. Collier Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$49.59	10/06/2025		M			15,404	(6)	11/03/2032	Class A Common Stock	15,404	$0.00	631,534	D

Explanation of Responses:

1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.91 to $101.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.90 to $102.79 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.97 to $103.67 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.06 to $104.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

	/s/ Renee Strandness, attorney-in-fact	10/07/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What did Charles Collier report on Form 4 for ROKU?

Mr. Collier reported exercising an option at $49.59 to acquire 15,404 shares and selling 19,539 Class A shares on 10/06/2025.

How many ROKU shares does Charles Collier beneficially own after the transactions?

He beneficially owns 631,534 Class A shares directly and 600 shares indirectly via a trust.

Were the sales executed under a trading plan?

Yes, the Form 4 indicates the sales were made pursuant to a Rule 10b5-1 trading plan.

What prices were the ROKU shares sold at?

Sales occurred at weighted-average prices within ranges from $100.91 to $105.00, depending on the transaction blocks.

What is the exercise price and vesting for the option reported?

The reported option had an exercise price of $49.59 and vests in 48 substantially equal monthly installments, beginning 12/04/2022.