ROKU officer executes option and sells 19,539 Class A shares on 10/06/2025
Rhea-AI Filing Summary
Charles Collier, President of Roku Media and an officer of ROKU, Inc., reported multiple transactions on 10/06/2025 under a Rule 10b5-1 plan. He exercised an employee stock option with an exercise price of $49.59 to acquire 15,404 Class A shares and immediately sold portions of his holdings in several block sales. Reported sales on that date totaled 19,539 Class A shares at weighted-average prices ranging from $100.91 to $105.00 across the transactions.
Following these transactions, Mr. Collier beneficially owned 631,534 Class A shares directly and 600 shares indirectly through the Charles D. Collier Revocable Trust. The Form 4 notes the option vests in 48 substantially equal monthly installments with the first installment vested on 12/04/2022.
Positive
- Option exercise converted to 15,404 shares at $49.59, realizing intrinsic value
- Insider used a 10b5-1 plan, indicating pre-planned, rule-compliant sales
Negative
- Insider sold 19,539 Class A shares on 10/06/2025, which reduced direct holdings
- Weighted-average sale prices ranged up to $105.00, indicating sizable liquidation activity
Insights
Officer exercised options and sold blocks under a 10b5-1 plan on 10/06/2025.
The filing shows an option exercise at an exercise price of $49.59 converting to 15,404 Class A shares and multiple subsequent sales totaling 19,539 shares executed at weighted-average prices between $100.91 and $105.00.
These transactions were made pursuant to a 10b5-1 trading plan, which indicates pre-planned execution rather than ad hoc sales; monitor any future Form 4s for additional sales or changes to ownership levels within the next 3–12 months.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 15,404 | $0.00 | -- |
| Exercise | Class A Common Stock | 15,404 | $49.59 | $764K |
| Sale | Class A Common Stock | 4,947 | $101.49 | $502K |
| Sale | Class A Common Stock | 2,322 | $102.39 | $238K |
| Sale | Class A Common Stock | 850 | $103.23 | $88K |
| Sale | Class A Common Stock | 2,150 | $104.52 | $225K |
| Sale | Class A Common Stock | 5,135 | $105.00 | $539K |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- Shares sold pursuant to Mr. Collier's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.91 to $101.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.90 to $102.79 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.97 to $103.67 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.06 to $104.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
