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RUM Group (Nasdaq: RUM) surges 61% in Q2 revenue amid Northern Data deal

(High)
(Neutral)
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8-K

Rhea-AI Filing Summary

RUM Group Inc. reported record second-quarter 2026 revenue of $40.4 million, up 61% year over year, driven by audience monetization and the acquisition of Northern Data, which added $10.1 million of cloud computing and colocation revenue. Excluding Northern Data, Rumble revenue grew 21% year over year.

On June 17, 2026 the company closed its acquisition of Northern Data and established two business units: the Rumble video platform and Quake AI, its cloud and AI-infrastructure business. Property and equipment rose to $913.8 million, intangible assets to $187.8 million, and goodwill to $415.2 million, largely reflecting the transaction, which included $1.52 billion of non-cash consideration and the addition of $358.8 million of convertible notes.

Despite strong top-line growth, RUM Group posted a net loss of $80.9 million for the quarter and negative Adjusted EBITDA of $16.6 million, as expenses more than doubled to $111.1 million, including $28.3 million of acquisition-related costs and higher amortization and operating expenses from the expanded infrastructure. Liquidity totaled $220.5 million, with $203.3 million in cash and cash equivalents and Bitcoin valued at $17.2 million. The company initiated formal guidance, projecting Q3 2026 revenue of $87–$93 million, and highlighted approximately 250 MW of unmonetized 2027 targeted capacity it views as a multi-billion dollar ARR opportunity.

Positive

  • Revenue grew 61% year over year in Q2 2026 to $40.4 million, a company record, with Rumble revenue excluding Northern Data up 21% YoY.
  • The Northern Data acquisition added $10.1 million of cloud revenue in Q2 and created two synergistic business units, expanding infrastructure assets to over $913.8 million of property and equipment.
  • RUM Group initiated Q3 2026 revenue guidance of $87–$93 million, signaling expectations for substantial sequential growth from Q2.
  • Total liquidity remained solid at $220.5 million, including $203.3 million in cash and $17.2 million in Bitcoin, supporting ongoing investment and integration.

Negative

  • Despite record revenue, RUM Group reported a substantial net loss of $80.9 million in Q2 2026 and a six-month loss of $111.2 million.
  • Total expenses more than doubled to $111.1 million in Q2, including $28.3 million in acquisition-related costs and a sharp increase in amortization and depreciation to $16.3 million.
  • Adjusted EBITDA remained negative at $(16.6) million for Q2 2026 and $(37.6) million for the first half, indicating the core business is not yet profitable.
  • Leverage and obligations increased with $358.8 million of convertible notes payable and a larger warrant liability of $14.3 million, adding financial risk alongside rapid expansion.

Insights

Analyzing...

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Q2 2026 Revenue $40,366,736 Three months ended June 30, 2026; 61% year-over-year increase
Q2 2026 Net Loss $(80,935,185) Net loss for the three months ended June 30, 2026
Q2 2026 Adjusted EBITDA $(16,612,275) Adjusted EBITDA for the three months ended June 30, 2026
Q3 2026 Revenue Guidance $87,000,000–$93,000,000 Initiated revenue outlook for the third quarter of 2026
Total Liquidity $220,500,000 As of June 30, 2026; includes cash and Bitcoin value
Convertible Notes Payable $358,811,637 Convertible notes payable on balance sheet at June 30, 2026
Non-cash Consideration for Northern Data $1,515,556,856 Non-cash consideration related to acquisition of Northern Data AG
Property and Equipment $913,827,661 Net property and equipment balance as of June 30, 2026
Adjusted EBITDA financial
"We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss) excluding interest income (expense)..."
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
contingent consideration financial
"Change in fair value of contingent consideration | | | (486,931 | )..."
Contingent consideration is an additional payment agreed when one company buys another that will be paid later only if specific future targets are met, such as revenue, profit, or regulatory milestones. It matters to investors because it shifts risk between buyer and seller and affects the acquiring company's future cash flow and reported value — like promising a bonus after results are proven.
warrant liability financial
"Changes in fair value of warrant liability | | | (5,672,458 | )..."
Warrant liability is the financial obligation a company records when it grants warrants—special options giving the holder the right to buy company shares at a set price in the future. It matters to investors because changes in this liability can affect a company's reported earnings and overall financial health, similar to how a pending contract can influence a company's future value.
non-controlling interest financial
"Net loss attributable to non-controlling interest | | | (1,790,479 | )..."
Non-controlling interest represents the portion of ownership in a company held by investors who do not have a controlling stake, meaning they do not have enough voting power to make major decisions. It is similar to owning a minority share of a business partner’s company—while they benefit from profits, they cannot control how the company is run. This matters to investors because it shows how much of the company's value is owned by outside shareholders and affects overall financial reporting.
agentic AI technical
"RUM Group is building the rails of the agentic-first enterprise: the AI compute, cloud infrastructure, and trust layer..."
Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.
Revenue $40,366,736 up 61% year over year from $25,084,631
Net loss $(80,935,185) more negative than prior-year loss of $(30,224,930)
Adjusted EBITDA $(16,612,275) improved versus $(20,462,123) in prior-year quarter
Total liquidity $220,500,000 cash and Bitcoin value as of June 30, 2026
Q3 2026 revenue guidance $87,000,000–$93,000,000 first formal quarterly revenue outlook
Guidance

RUM Group expects Q3 2026 revenue between $87 million and $93 million.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

How did RUM (RUM Group Inc.) perform financially in Q2 2026?

RUM Group reported Q2 2026 revenue of $40.4 million, up 61% year over year, but incurred a net loss of $80.9 million. Expenses rose sharply to $111.1 million, driven by the Northern Data acquisition and higher operating costs.

What impact did the Northern Data acquisition have on RUM’s Q2 2026 results?

Northern Data contributed $10.1 million of cloud computing and colocation revenue in Q2 2026 and drove increases in data center-related costs and G&A. The deal added significant assets, including $913.8 million of property and equipment and $415.2 million of goodwill.

What revenue guidance did RUM (RUM Group Inc.) provide for Q3 2026?

RUM Group initiated Q3 2026 revenue guidance of $87 million to $93 million. This outlook reflects expectations for continued rapid growth as the Quake AI infrastructure ramps and the Northern Data assets are integrated.

Is RUM (RUM Group Inc.) profitable based on Q2 2026 results?

No. RUM Group posted a net loss of $80.9 million in Q2 2026 and Adjusted EBITDA of $(16.6) million. Higher content, infrastructure, acquisition-related, and amortization expenses outpaced record revenue growth during the quarter.

What is RUM Group’s liquidity position as of June 30, 2026?

As of June 30, 2026, RUM Group had total liquidity of $220.5 million, including $203.3 million in cash and cash equivalents and 293.14 Bitcoin valued at $17.2 million. This provides resources to fund operations and infrastructure expansion.

How did RUM Group’s expenses change in Q2 2026 compared to 2025?

Total expenses rose to $111.1 million from $51.7 million a year earlier. Key drivers included higher cost of services ($30.6 million), increased G&A, R&D, and sales and marketing, and $28.3 million of acquisition-related transaction costs.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

 

Date of report (Date of earliest event reported): August 10, 2026

 

RUM Group Inc.
(Exact name of registrant as specified in its charter)

 

Delaware   001-40079   80-0984597
(State or other jurisdiction
of incorporation)
  (Commission File Number)   (I.R.S. Employer
Identification Number)

 

444 Gulf of Mexico Dr

Longboat Key, FL 34228
(Address of principal executive offices, including zip code)

 

Registrant’s telephone number, including area code: (941) 210-0196

 

 

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A common stock, par value $0.0001 per share   RUM   The Nasdaq Global Market
Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share   RUMBW   The Nasdaq Global Market

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

 

 

 

 

 

Item 2.02. Results of Operations and Financial Condition.

 

On August 10, 2026, RUM Group Inc. issued a press release announcing its financial results for the quarter ended June 30, 2026. A copy of the press release is furnished as Exhibit 99.1 hereto and is incorporated by reference herein.

 

The information included in this Item 2.02, including the accompanying exhibits, is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that Section. The information in this Item 2.02 shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

 

Item 7.01. Regulation FD Disclosure.

 

RUM Group Social Media

 

Investors and others should note that we announce material financial and operational information to our investors using our investor relations website (investors.rumble.com), press releases, SEC filings and public conference calls and webcasts. We also intend to use certain social media accounts as a means of disclosing information about us and our services and to comply with our disclosure obligations under Regulation FD: the @rumblevideo X account (x.com/rumblevideo), the @rumble TRUTH Social account (truthsocial.com/@rumble), the @chrispavlovski X account (x.com/chrispavlovski), and the @chris TRUTH Social account (truthsocial.com/@chris), which Chris Pavlovski, our founder and Chief Executive Officer, also uses as a means for personal communications and observations. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time, as listed on our investor relations website.

 

The information included in this Item 7.01 is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that Section. The information in this Item 7.01 shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

 

Item 9.01. Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit No.   Description
99.1   Press Release of RUM Group Inc. dated August 10, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

1

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  RUM Group Inc.
   
Date: August 10, 2026 By: /s/ Michael Masci
  Name: Michael Masci
  Title: Chief Financial Officer

 

2

 

Exhibit 99.1

 

RUM Group Inc. Reports Record Second Quarter 2026 Results

 

~ Record Revenue of $40.4 Million up 61% YoY ~

 

~ Record Revenue for Rumble Excluding Northern Data up 21% YoY~

 

~ Closed Acquisition of Northern Data, Adding Approximately 250 MW of Unmonetized 2027 Targeted Capacity Representing a $3B+ ARR Opportunity ~

 

~ Initiating Formal Guidance Beginning with Third Quarter 2026 Revenue Outlook of $87 Million to $93 Million ~

 

LONGBOAT KEY, Fla., August 10, 2026 (GLOBE NEWSWIRE) – RUM Group Inc. (Nasdaq: RUM) (“RUM Group” or the “Company”), an AI infrastructure and video company on a mission to unlock the power of human imagination, today announced financial results for the fiscal quarter ended June 30, 2026.

 

Q2 2026 Key Highlights and Key Items

 

Closed the acquisition of Northern Data AG (“Northern Data”) on June 17, 2026, securing approximately 85.2% of Northern Data's outstanding shares.

 

Re-named parent company RUM Group Inc. and announced a corporate realignment with two business units: Rumble, the Company's video platform, and Quake AI, the cloud and AI-infrastructure business combining Rumble Cloud with Northern Data's GPU estate of roughly 22,000 NVIDIA H100/H200 GPUs.

 

Record quarterly revenue of $40.4 million, up 58% QoQ and 61% YoY. Northern Data contributed $10.1 million from the date of acquisition. Record revenue of $30.3 million for the Rumble Video business, up 19% QoQ and 21% YoY.

 

With the close of the acquisition of Northern Data, to provide greater visibility and insight, the Company is initiating formal guidance beginning with revenue outlook for the third quarter of 2026 of $87 million to $93 million.

 

Quake AI now has approximately 250MW of unmonetized capacity targeted for 2027, which we believe represents a $3B+ annual run rate opportunity(1).

 

Signed a multi-year agreement with Together AI to deploy NVIDIA HGX™ B300 GPU cloud capacity.

 

Quake AI continues to have strong performance and demand for its existing GPU estate with utilization of approximately 85% for the quarter.

 

Management Commentary

 

Chris Pavlovski, Founder and CEO, RUM Group Inc., commented, “This was a transformational quarter for our company. On June 17, we closed our acquisition of Northern Data and renamed our parent company RUM Group Inc., establishing two synergistic business units: Rumble, our video platform, and Quake AI, our new cloud and AI-infrastructure business. Revenue grew 61% year-over-year to $40.4 million, marking another all-time record for our company. With Quake AI's existing GPU estate running at 85% utilization, a new multi-year agreement with Together AI, and 250 megawatts of targeted 2027 power, which we believe represents a $3 billion-plus annual run-rate opportunity, RUM Group is uniquely positioned to power the coming robotic and agentic AI era, combining scaled AI compute with the trove of Rumble's video data and creator community that today's neoclouds simply don't have."

 

 

(1)See Company Presentation dated 6/30/2026 available at investors.rumble.com for further information and assumptions.

 

 

 

 

Q2 Financial Summary (Unaudited)

 

For the three months ended June 30,  2026   2025   Variance ($)   Variance (%) 
                 
Revenues  $40,366,736   $25,084,631   $15,282,105    61%
                     
Expenses                    
Cost of services (content, hosting and other)  $30,607,067   $26,542,307   $4,064,760    15%
General and administrative   16,327,551    11,666,331    4,661,220    40%
Research and development   6,795,275    4,825,884    1,969,391    41%
Sales and marketing   10,379,335    7,891,526    2,487,809    32%

 

Revenues increased by $15.3 million to $40.4 million in the three months ended June 30, 2026 compared to the three months ended June 30, 2025, of which $5.6 million was attributable to an increase in Audience Monetization revenues and $9.7 million attributable to higher Other Initiatives revenues. The increase in Audience Monetization revenues was driven by $5.9 million in advertising revenue and $0.2 million from licensing and platform hosting fees, offset by a $0.5 million decrease in subscription revenue. The increase in Other Initiatives revenue was driven by the acquisition of Northern Data, which contributed $10.1 million in cloud computing and colocation services from the date of acquisition. Excluding Northern Data, Other Initiatives revenue decreased by $0.4 million, reflecting reduced advertising inventory being monetized by our publisher network and a decline in cloud services revenue.

 

Cost of services increased by $4.1 million to $30.6 million for the three months ended June 30, 2026, compared to the three months ended June 30, 2025. The increase was driven by $2.1 million of higher programming and content costs and $2.5 million of incremental data center-related expenses associated with the acquisition of Northern Data, partially offset by a $0.5 million decrease in other cost of services.

 

General and administrative expenses increased by $4.7 million to $16.3 million for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was driven by the acquisition of Northern Data, which contributed $5.0 million of payroll and related expenses and other administrative costs. Excluding Northern Data, the remaining variance reflects a $0.9 million increase in payroll and related expenses and a $0.4 million increase in other administrative costs, partially offset by a $1.6 million decrease in professional fees.

 

Research and development expenses increased by $2.0 million to $6.8 million for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was due to an increase in payroll and related expenses of $1.1 million and higher costs associated with computer software, hardware, and other expenditures used in research and development-related activities of $0.9 million.

 

Sales and marketing expenses increased by $2.5 million to $10.4 million for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. The increase was attributable to higher marketing and public relations spend of $1.2 million, increased payroll and related expenses of $1.1 million, and other sales and marketing-related expenditures of $0.2 million.

 

As of June 30, 2026, RUM Group had total liquidity of $220.5 million, consisting of $203.3 million in cash and cash equivalents and 293.14 Bitcoin, valued at $17.2 million.

 

2

 

 

Q3 2026 Outlook

 

RUM Group initiates revenue outlook for the third quarter of 2026 of $87 million to $93 million.

 

Conference Call Webcast Information

 

The Company will host a conference call at 5:00 p.m. Eastern Time today, Monday, August 10, 2026, to discuss its quarterly results. Access to the live webcast and replay of the conference call will be available here and on RUM Group’s Investor Relations website at investors.rumble.com under 'News & Events.’

 

Chris Pavlovski, the Chairman and CEO of RUM Group, will join Matt Kohrs shortly after the conclusion of the Company’s earnings call. The interview will be accessible here and streamed live on the Matt Kohrs Rumble channel at rumble.com/MattKohrs.

 

Upcoming Conference Participation

 

RUM Group's management team will participate in the following upcoming conferences:

 

The Oppenheimer 29th Annual Technology, Internet & Communications Conference, to be held virtually on August 11-13, 2026. Chris Pavlovski, the Chief Executive Officer, and Michael Masci, the Chief Financial Officer of RUM Group, will participate in an analyst-selected fireside chat on Tuesday, August 11, 2026, at 2:55 PM ET.

 

Canaccord Genuity's 46th Annual Growth Conference, to be held August 11-13, 2026 at the InterContinental Boston in Boston, MA. Michael Masci will present on August 12th at 12:30 PM ET. Presentations will be available via webcast on the Company’s investor relations website.

 

About RUM Group Inc.

 

RUM Group Inc. is an AI infrastructure and video company. Its Quake AI business delivers AI compute as a service, operating AI data centers including GPU and CPU compute, storage, and networking at scale. Rumble, RUM Group's video business and the original tenant of Quake AI, provides creators and enterprises a full suite of video technologies, unlocking reach, scale, and monetization. RUM Group is building the rails of the agentic-first enterprise: the AI compute, cloud infrastructure, and trust layer for the agentic AI future, advancing RUM Group's mission to maximize the power of human imagination. For more information, visit www.rum.group.

 

Non-U.S. GAAP Financial Measures

 

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss) excluding interest income (expense), net, other income (expense), net, provision for income taxes, depreciation and amortization, share-based compensation expense, acquisition-related transaction costs, change in fair value of warrants, change in fair value of digital assets, and change in the fair value of derivative. The Company’s management believes that it is important to consider Adjusted EBITDA, in addition to net income (loss), as it helps identify trends in our business that could otherwise be masked by the effect of the gains and losses that are included in net income (loss) but excluded from Adjusted EBITDA.

 

Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. There are a number of limitations related to the use of Adjusted EBITDA rather than net income (loss), the nearest GAAP equivalent. As a result of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including net income (loss) and our other financial results presented in accordance with GAAP.

 

3

 

 

Forward-Looking Statements

 

Certain statements in this press release and the associated conference call constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Statements contained in this press release that are not historical facts are forward-looking statements and include, for example, statements regarding our expectations regarding future results and certain key performance indicators, including our third quarter 2026 revenue outlook and views regarding unmonetized 2027 targeted capacity and ARR opportunity, and our ability to meet working capital needs and cash requirements over the next 12 months. Certain of these forward-looking statements can be identified by using words such as "anticipates," "believes," "intends," "estimates," "targets," "expects," "endeavors," "forecasts," "could," "will," "may," "future," "likely," "on track to deliver," "continues to," "looks forward to," "is primed to," "plans," "projects," "assumes," "should" or other similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, and our actual results could differ materially from future results expressed or implied in these forward-looking statements. The forward-looking statements included in this release are based on our current beliefs and expectations of our management as of the date of this release. These statements are not guarantees or indicative of future performance. Important assumptions and other important factors that could cause actual results to differ materially from those forward-looking statements include the Northern Data business combination, including the success of the business following the transaction; the ability to successfully integrate Rumble’s and Northern Data’s businesses; risks related to disruption of management time from ongoing business operations due to the transaction; the risk that the transaction can negatively impact the ability of Rumble and Northern Data to retain customers, retain or hire key personnel, maintain relationships with their respective suppliers and customers, and on their operating results and businesses generally; the risk that the combined business may be unable to achieve expected synergies or that it may take longer or be more costly than expected to achieve those synergies; the risk of fluctuations in revenue due to lengthy sales and approval process required by major and other service providers for new products; the risk posed by potential breaches of information systems and cyber-attacks; the risks that Rumble, Northern Data or the post combination company may not be able to effectively compete, including through product improvements and development; the risk that Rumble, Northern Data or the post-combination company may not be able to meet surging AI compute demand by establishing business relationships with hyperscalers; risks relating to our development and construction of new data center facilities, including increasing public and community opposition to data center development and exposure to a highly-evolving regulatory landscape, which could delay, increase the cost of, or prevent the completion of our planned projects and subject us to potential legal liabilities; the risk that the cloud, video, and content delivery network capabilities of Rumble, Northern Data or the post-combination company may not be sufficient to attract and continue to attract interest from system integrators and content creators and to create powerful funnel partnership opportunities for the combined platform; the risk that Rumble, Northern Data or the post combination company may not be able to accelerate delivery of next-generation cloud solutions and AI applications; risks that the growth strategy of the combined business may require a significant amount of debt financing, which may be available on unfavorable terms, if at all, and risks relating to the ability of the combined business to service such debt obligations; our ability to grow and manage future growth profitably over time, maintain relationships with customers, compete within our industry and retain key employees; weakened global economic conditions may affect our business and operating results; our limited operating history makes it difficult to evaluate our business and prospects; we may not grow or maintain our active user base, and may not be able to achieve or maintain profitability; we may fail to maintain adequate operational and financial resources; we may be unsuccessful in attracting new users to our mobile and connected TV offerings; our traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that we do not control; our business depends on continued and unimpeded access to our content and services on the internet and if we or those who engage with our content experience disruptions in internet service, or if internet service providers are able to block, degrade or charge for access to our content and services, we could incur additional expenses and the loss of traffic and advertisers; we face significant market competition, and if we are unable to compete effectively with our competitors for traffic and advertising spend, our business and operating results could be harmed; we rely on data from third parties to calculate certain of our performance metrics and real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; changes to our existing content and services could fail to attract traffic and advertisers or fail to generate revenue; we derive the majority of our revenue from advertising and the failure to attract new advertisers, the loss of existing advertisers, or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets may adversely affect our business and operating results; we depend on third-party vendors, including internet service providers, advertising networks, and data centers, to provide core services; new technologies have been developed that are able to block certain online advertisements or impair our ability to deliver advertising, which could harm our operating results; we have offered and intend to continue to offer incentives, including economic incentives, to content creators to join our platform, and these arrangements may involve fixed payment obligations that are not contingent on actual revenue or performance metrics generated by the applicable content creator but rather are based on our modeled financial projections for that creator, which if not satisfied may adversely impact our financial performance, results of operations and liquidity; changes in tax rates, changes in tax treatment of companies engaged in e-commerce, the adoption of new U.S. or international tax legislation, or exposure to additional tax liabilities may adversely impact our financial results; compliance obligations imposed by new privacy laws, laws regulating online video sharing platforms, other online platforms and online speech in certain jurisdictions in which we operate, or industry practices may adversely affect our business, financial performance, and operating results; we may become subject to newly enacted laws and regulations that restrict or moderate content on the internet; we are exposed to significant regulatory, operational, compliance, privacy, and legal risks related to age restriction or verification requirements and children's online safety laws contemplated or enacted in various U.S. states and foreign jurisdictions; paid endorsements by our content creators may expose us to regulatory risk, liability, and compliance costs, and, as a result, may adversely affect our business, financial condition and results of operations; we have incurred and will incur significantly increased expenses and administrative burdens as a public company, which could have an adverse effect on our business, financial condition, and results of operations; and those additional risks, uncertainties and factors described in more detail under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025, and in our other filings with the Securities and Exchange Commission. We do not intend, and, except as required by law, we undertake no obligation, to update any of our forward-looking statements after the issuance of this release to reflect any future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

 

4

 

 

RUM Group Inc. on Social Media

 

Investors and others should note that we announce material financial and operational information to our investors using our investor relations website (investors.rumble.com), press releases, SEC filings and public conference calls and webcasts. We also intend to use certain social media accounts as a means of disclosing information about us and our services and to comply with our disclosure obligations under Regulation FD: the @rumblevideo X account (x.com/rumblevideo), the @rumble TRUTH Social account (truthsocial.com/@rumble ), the @chrispavlovski X account (x.com/chrispavlovski), and the @chris TRUTH Social account (truthsocial.com/@chris ), which Chris Pavlovski, our Chairman and Chief Executive Officer, also uses as a means for personal communications and observations. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time, as listed on our investor relations website.

 

For investor inquiries, please contact:

 

Shannon Devine

 

MZ Group, MZ North America

 

203-741-8811

 

investors@rumble.com

 

Source: RUM Group Inc.

 

5

 

 

Condensed Consolidated Interim Statements of Operations (Unaudited)

 

   Three months ended
June 30
   Six months ended
June 30
 
    2026    2025    2026    2025 
                 
Revenues  $40,366,736   $25,084,631   $65,826,532   $48,791,421 
                     
Expenses                    
Cost of services (content, hosting and other)  $30,607,067   $26,542,307   $57,604,250   $56,578,481 
General and administrative   16,327,551    11,666,331    26,724,111    28,300,054 
Research and development   6,795,275    4,825,884    12,535,189    9,614,995 
Sales and marketing   10,379,335    7,891,526    18,911,816    11,530,452 
Acquisition-related transaction costs   28,314,638    2,388,105    33,161,645    2,388,105 
Amortization and depreciation   16,289,896    3,602,160    20,267,766    6,894,869 
Change in fair value of digital assets   2,435,937    (5,192,441)   6,501,540    (3,493,025)
                     
Total expenses   111,149,699    51,723,872    175,706,317    111,813,931 
                     
Loss from operations   (70,782,963)   (26,639,241)   (109,879,785)   (63,022,510)
Interest income   742,622    2,898,945    2,628,065    5,083,231 
Other expense   (4,831,299)   (22,773)   (4,867,685)   (47,377)
Changes in fair value of contingent consideration   (486,931)   -    (486,931)   - 
Changes in fair value of warrant liability   (5,672,458)   (6,461,861)   1,327,928    15,442,843 
Changes in fair value of derivative   283,991    -    283,991    9,700,000 
                     
Loss before income taxes   (80,747,038)   (30,224,930)   (110,994,417)   (32,843,813)
Income tax expense   (184,149)   -    (207,140)   (31,310)
Deferred tax expense   (3,998)   -    (3,998)   - 
                     
Net loss   (80,935,185)   (30,224,930)   (111,205,555)   (32,875,123)
Net loss attributable to non-controlling interest   (1,790,479)   -    (1,790,479)   - 
Net loss attributable to RUM Group Inc.  $(79,144,706)  $(30,224,930)  $(109,415,076)  $(32,875,123)
                     
Loss per share – basic and diluted  $(0.28)  $(0.12)  $(0.40)  $(0.13)
Weighted-average number of common shares used in computing net loss per share - basic and diluted   283,916,343    260,327,707    272,549,216    248,754,135 
                     
Share-based compensation expense included in expenses:                    
Cost of services (content, hosting, and other)  $1,351,934   $1,036,433   $3,147,904   $2,563,013 
General and administrative   3,736,982    2,950,885    5,843,008    9,235,196 
Research and development   1,178,220    915,006    1,952,211    1,541,441 
Sales and marketing   863,081    476,970    1,421,210    724,447 
                     
Total share-based compensation expense  $7,130,217   $5,379,294   $12,364,333   $14,064,097 

  

6

 

 

Condensed Consolidated Interim Balance Sheets (Unaudited)

 

   June 30,
2026
   December 31,
2025
 
Assets        
         
Current assets        
Cash and cash equivalents  $203,269,513   $237,919,453 
Accounts receivable, net   50,761,793    11,859,231 
Contingent consideration receivable   22,936,515    - 
Prepaid expenses and other   139,639,411    14,767,472 
    416,607,232    264,546,156 
           
Investment   6,936,175    - 
Other non-current assets   20,720,066    1,123,781 
Digital assets   20,352,467    18,450,362 
Property and equipment, net   913,827,661    16,178,941 
Right-of-use assets, net   142,809,207    1,868,458 
Intangible assets, net   187,815,434    24,023,709 
Goodwill   415,164,645    10,655,391 
   $2,124,232,887   $336,846,798 
           
Liabilities and Shareholders' Equity          
           
Current liabilities          
Accounts payable and accrued liabilities  $125,450,014   $27,875,120 
Deferred revenue   31,266,216    16,105,587 
Lease liabilities   39,992,862    1,281,444 
    196,709,092    45,262,151 
           
Convertible notes payable   358,811,637    - 
Lease liabilities, net of current portion   102,970,860    633,128 
Deferred tax liability   25,041,306    - 
Warrant liability   14,281,399    15,609,327 
Other liability   657,541    500,000 
    698,471,835    62,004,606 
Commitments and contingencies          
           
Shareholders' equity          
Preferred shares
($0.0001 par value per share, 20,000,000 shares authorized, no shares issued or outstanding)
   -    - 
Common shares
($0.0001 par value per share, 1,400,000,000 Class A shares authorized, 276,321,677 and 215,736,576 shares issued and outstanding, as of June 30, 2026 and December 31, 2025, respectively; 170,000,000 Class C (and corresponding ExchangeCo Share) authorized, 123,690,470 and 123,690,470 shares issued and outstanding, as of June 30, 2026 and December 31, 2025, respectively; 110,000,000 Class D shares authorized, 95,791,120 and 95,791,120 shares issued and outstanding, as of June 30, 2026 and December 31, 2025, respectively)
   779,498    773,439 
Accumulated deficit   (674,811,380)   (565,396,304)
Additional paid-in capital   2,028,870,772    839,465,057 
Accumulated other comprehensive income (loss)   (17,857,147)   - 
Non-controlling interest   88,779,309    - 
    1,425,761,052    274,842,192 
   $2,124,232,887   $336,846,798 

 

7

 

 

Condensed Consolidated Interim Statements of Cash Flows (Unaudited)

 

For the six months ended June 30,   2026     2025  
Cash flows provided by (used in)            
             
Operating activities            
Net loss for the period   $ (111,205,555 )   $ (32,875,123 )
Adjustments to reconcile net loss to net cash used in operating activities:                
Amortization and depreciation     20,267,766       6,894,869  
Share-based compensation     12,364,333       14,064,097  
Provision for credit losses     957,371       -  
Net trade and barter revenue and expense     (1,538,931 )     2,881,127  
Non-cash lease expense     3,657,467       549,603  
Change in fair value of warrants     (1,327,928 )     (15,442,843 )
Change in fair value of contingent consideration     486,376       -  
Change in fair value of digital assets     6,501,092       (3,493,025 )
Change in fair value of derivative     (283,991 )     (9,700,000 )
Loss on disposal of property and equipment     -       6,627  
Loss on lease termination     -       925  
Unrealized foreign exchange losses     5,669,758       -  
                 
Changes in operating assets and liabilities:                
Accounts receivable     (15,286,870 )     (3,063,864 )
Prepaid expenses and other     5,531,116       6,565,724  
Accounts payable and accrued liabilities     12,469,990       2,279,372  
Deferred revenue     (1,750,016 )     1,446,896  
Income tax receivable     (1,822,222 )     -  
Deferred tax liability     166,096       -  
Operating lease liabilities     (1,001,232 )     (490,522 )
Net cash used in operating activities     (66,145,380 )     (30,376,137 )
Investing activities                
Purchase of property and equipment     (43,193,463 )     (362,727 )
Purchase of intangible assets     (2,816,714 )     (1,289,278 )
Purchase of digital assets     -       (19,100,000 )
Acquisition of Northern Data AG, net of cash acquired     51,036,335       -  
Net cash provided by (used in) investing activities     5,026,158       (20,752,005 )
Financing activities                
Proceeds from the issuance of pre-funded warrants in connection with equity commitment agreement     36,242,537       -  
Taxes paid from net share settlement for share-based compensation     (1,522,260 )     (1,744,613 )
Proceeds from exercise of warrants and stock options     2,769,185       1,964,610  
Proceeds from issuance of Class A Common Stock under ESPP     81,064       129,374  
Proceeds from issuance of Class A Common Stock     -       775,000,000  
Repurchase of Class A Common Stock     -       (525,000,000 )
Share issuance costs     (11,504,125 )     (29,429,791 )
Net cash provided by financing activities     26,066,401       220,919,580  
                 
Effect of exchange rates on cash and cash equivalents     402,881       -  
                 
Decrease (increase) in cash and cash equivalents during the period     (34,649,940 )     169,791,438  
Cash and cash equivalents, beginning of period     237,919,453       114,018,900  
Cash and cash equivalents, end of period   $ 203,269,513     $ 283,810,338  
                 
Supplemental cash flow information:                
Cash paid for income taxes   $ 1,399,920     $ 33,755  
Cash paid for interest     -       -  
Cash paid for lease liabilities     935,515       449,945  
                 
Non-cash investing and financing activities:                
Non-cash consideration related to the acquisition of Northern Data AG     1,515,556,856       -  
Property and equipment in accounts payable and accrued liabilities     1,311,854       197,449  
Recognition of operating right-of-use assets in exchange of operating lease liabilities, net of derecognition of terminated leases     22,929       949,534  
Share-based compensation capitalized related to intangible assets     257,143       227,848  

 

8

 

 

Reconciliation of GAAP to Non-U.S. GAAP Financial Measures

Reconciliation of Adjusted EBITDA (Unaudited)

 

   Three months ended
June 30,
   Six months ended
June 30,
 
   2026   2025   2026   2025 
                 
Net loss  $(80,935,185)  $(30,224,930)  $(111,205,555)  $(32,875,123)
Adjustments:                    
Amortization and depreciation   16,289,896    3,602,160    20,267,766    6,894,869 
Share-based compensation expense   7,130,217    5,379,294    12,364,333    14,064,097 
Interest income   (742,622)   (2,898,945)   (2,628,065)   (5,083,231)
Other expense   4,831,299    22,773    4,867,685    47,377 
Income tax expense   184,149    -    207,140    31,310 
Deferred tax expense   3,998    -    3,998    - 
Change in fair value of warrants liability   5,672,458    6,461,861    (1,327,928)   (15,442,843)
Change in fair value of contingent consideration   486,931    -    486,931    - 
Change in fair value of digital assets   2,435,937    (5,192,441)   6,501,540    (3,493,025)
Change in fair value of derivative   (283,991)   -    (283,991)   (9,700,000)
Acquisition-related transaction costs   28,314,638    2,388,105    33,161,645    2,388,105 
Adjusted EBITDA  $(16,612,275)  $(20,462,123)  $(37,584,501)  $(43,168,464)

 

 

9

 

Filing Exhibits & Attachments

5 documents