[6-K] Ryanair Holdings plc American Current Report (Foreign Issuer)

Rhea-AI Filing Summary

Ryanair has entered a partnership with Booking Holdings (including Booking.com, KAYAK, Priceline and Agoda) to make Ryanair flights available across Booking's global platforms. Customers booking through these brands will see Ryanair fares with full price transparency and can access their myRyanair account without completing Ryanair's customer verification, ensuring they receive flight updates directly. The agreement expands Ryanair's network distribution to Booking Holdings' user base and adds a major global online travel agency to Ryanair's list of approved OTA partners.

Positive

• Expanded distribution: Ryanair flights will be listed across Booking Holdings' global platforms, increasing visibility to a large customer base.
• Full price transparency: Customers will see Ryanair fares with full price transparency when booking via Booking.com, KAYAK, Priceline and Agoda.
• Customer account access: Bookers can access their myRyanair account without additional verification, ensuring they receive essential flight updates directly.
• Validation of OTA strategy: Booking Holdings joins Ryanair's approved OTA partners, reinforcing Ryanair's partner ecosystem and channel strategy.

Negative

• None.

Insights

Financial Analyst

TL;DR: A distribution deal that should increase Ryanair ticket visibility and bookings via major OTA channels, improving reach and convenience for customers.

This partnership links Ryanair's 235+ destination network to Booking Holdings' platforms, likely raising channel reach and potential demand without requiring changes to Ryanair's fare transparency standards. Allowing customers to access myRyanair accounts without extra verification preserves direct operational communications (flight updates), which reduces customer friction and potential service issues. While the filing does not disclose commercial terms, the strategic alignment with a leading OTA can materially improve Ryanair's online distribution and customer experience.

M&A / Partnerships Specialist

TL;DR: Strategic commercial partnership that expands distribution and strengthens relationships with major online travel brands.

Adding Booking Holdings to Ryanair's approved OTA roster strengthens Ryanair's third-party channel strategy and validates the airline's approach of partnering with OTAs under controlled terms. The arrangement preserves Ryanair's pricing transparency and direct customer communications, which mitigates typical risks from OTA integration. The filing lacks financial terms or performance targets, so the exact revenue or booking uplift impact cannot be quantified from the document alone.

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

For the month of August 2025

RYANAIR HOLDINGS PLC

(Translation of registrant's name into English)

c/o Ryanair Ltd Corporate Head Office

Dublin Airport

County Dublin Ireland

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual

reports under cover Form 20-F or Form 40-F.

Form 20-F..X.. Form 40-F 

Indicate by check mark whether the registrant by furnishing the information

contained in this Form is also thereby furnishing the information to the

Commission pursuant to Rule 12g3-2(b) under the Securities Exchange

Act of 1934.

Yes   No ..X..

If "Yes" is marked, indicate below the file number assigned to the registrant

in connection with Rule 12g3-2(b): 82- ________

RYANAIR & BOOKING HOLDINGS SIGN PARTNERSHIP AGREEMENT

Ryanair, Europe's No.1 airline, today (Tues, 26 Aug) announced a landmark partnership agreement with Booking Holdings, which includes global travel brands Booking.com, KAYAK, Priceline, and Agoda.

This partnership means that customers booking with Booking Holdings' brands will now have access to Ryanair flights across the airline's network of 235+ destinations, with full price transparency of Ryanair products. This deal will also ensure that customers who book Ryanair flights through Booking.com, KAYAK, Priceline and Agoda will have access to their myRyanair account without needing to complete Ryanair's customer verification, which ensures they will receive essential flight updates directly.

This is great news for travellers across Europe as Booking Holdings joins Ryanair's extensive list of "Approved OTA" partners, including loveholidays, lastminute, Travelfusion, Paxport, Kiwi, On the Beach, TUI, El Corte Ingles, and Expedia, as the airline continues to demonstrate how OTAs and Ryanair can work together to protect customers and offer them more choice at lower fares.

Ryanair CMO, Dara Brady said: 

"This new partnership with Booking Holdings is welcome news for all customers who book or compare prices through Booking.com, KAYAK, Priceline, and Agoda, where they will be assured of full price transparency and receive all essential travel updates from Ryanair directly to their phone. This partnership shows how "Approved OTAs" and Ryanair can work together to protect and benefit consumers, giving them more choice at lower fares."

Booking Holdings SVP Corporate Development, Todd Henrich said:

"We are pleased to partner with Ryanair to continue giving travellers greater choice and value when booking their journeys across our platforms. In bringing together access to Ryanair's low-fare flights and network of more than 235 destinations with the innovative, intuitive technology, ease and flexibility offered by our brands, this partnership builds on our commitment to provide a trusted, seamless booking experience to customers all over the world."

ENDS

For further info,

please contact:                       

Ryanair Press Office

T: +353-1-9451799

E: press@ryanair.com

Booking Holdings Press Office

E: communications@bookingholdings.com

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.

RYANAIR HOLDINGS PLC

Date: 26 August, 2025

By:___/s/ Juliusz Komorek____

Juliusz Komorek

Company Secretary