Boston Beer Company (NYSE: SAM) adopts $25M Rule 10b5-1 stock buyback window
Rhea-AI Filing Summary
The Boston Beer Company, Inc. adopted a Rule 10b5-1 stock repurchase plan on August 10, 2026. The plan authorizes the repurchase of up to $25 million of the company’s Class A Common Stock during a defined trading window commencing on September 28, 2026 and ending on December 25, 2026. The plan is intended to govern repurchases under pre-set instructions during this period.
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8-K Event Classification
Item 8.01 — Other Events
1 item
Item 8.01
Other Events
Other
Voluntary disclosure of events the company deems important to shareholders but not covered by other items.
Key Figures
Repurchase authorization: $25 million
Plan start date: September 28, 2026
Plan end date: December 25, 2026
3 metrics
Repurchase authorization
$25 million
Maximum aggregate amount of Class A Common Stock to be repurchased under the plan
Plan start date
September 28, 2026
Commencement of the Rule 10b5-1 repurchase period
Plan end date
December 25, 2026
End of the Rule 10b5-1 repurchase period
Key Terms
Rule 10b5-1 plan, Class A Common Stock, Emerging growth company
3 terms
Rule 10b5-1 plan regulatory
"the Company entered into a 10b5-1 plan to repurchase up to $25 million"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Class A Common Stock financial
"plan to repurchase up to $25 million of the Company’s Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Emerging growth company regulatory
"Emerging growth company"
An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.
Offering Details
other
Offering
Offering Type
other
FAQ
What stock repurchase plan did The Boston Beer Company (SAM) adopt?
The Boston Beer Company adopted a Rule 10b5-1 plan authorizing repurchases of up to $25 million of its Class A Common Stock during a specified period in late 2026.
How much stock can The Boston Beer Company (SAM) repurchase under the new plan?
The plan permits repurchases of up to $25 million of Class A Common Stock. This cap defines the maximum aggregate amount the company may buy during the plan’s effectiveness.
What is the time frame for The Boston Beer Company (SAM) buyback plan?
The Rule 10b5-1 repurchase plan covers transactions from September 28, 2026 through December 25, 2026. Repurchases, if made, must occur within this specified period.
Which securities are covered by The Boston Beer Company (SAM) repurchase plan?
The plan applies to the company’s Class A Common Stock, which is listed under the trading symbol SAM on the New York Stock Exchange.
Who authorized The Boston Beer Company (SAM) repurchase plan?
The report is signed by C. James Koch, Founder, Brewer, President, CEO, and Chairman, indicating authorization on behalf of The Boston Beer Company, Inc.
AI-generated analysis. How Rhea-AI works. Not financial advice.
