Boston Beer (NYSE: SAM) CPO logs RSU grant and tax share withholding

Rhea-AI Filing Summary

Boston Beer’s Chief People Officer Laura J. Boynton reported routine equity compensation activity in company stock. On March 1, she had 88 Class A Common Stock shares disposed of at $226.78 per share to cover taxes from restricted stock unit vesting. The same day, she acquired 1,324 Class A Common shares as a grant of restricted stock units with a stated price of $0.00 per share under the company’s equity incentive plan. Following these transactions, she directly held 2,522 shares, including 2,322 restricted shares that are still subject to vesting conditions.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Boynton Laura J.

Role Chief People Officer

Type	Security	Shares	Price	Value
Tax Withholding	Class A Common Stock	88	$226.78	$20K
Grant/Award	Class A Common	1,324	$0.00	--

Holdings After Transaction: Class A Common Stock — 1,198 shares (Direct); Class A Common — 2,522 shares (Direct)

Footnotes (1)

1. The Issuer net withheld the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of Restricted Stock Units ("RSUs"). The Reporting Person had a total of 288 RSUs vest on March 1, 2026. Represents grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 17, 2026. The shares reported include 2,322 shares of restricted stock subject to vesting conditions.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Boynton Laura J.

(Last) (First) (Middle)

C/O THE BOSTON BEER COMPANCY, INC.

ONE DESIGN CENTER PLACE, SUITE 850

(Street)

BOSTON MA 02210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/01/2026		F(1)		88	D	$226.78	1,198	D
Class A Common	03/01/2026		A(2)		1,324	A	$0.00	2,522(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The Issuer net withheld the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of Restricted Stock Units ("RSUs"). The Reporting Person had a total of 288 RSUs vest on March 1, 2026.

2. Represents grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 17, 2026.

3. The shares reported include 2,322 shares of restricted stock subject to vesting conditions.

Remarks:

	Michael G. Andrews under POA for the benefit of Laura J. Boynton	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did SAM’s Chief People Officer report on March 1, 2026?

Laura J. Boynton reported a tax-withholding share disposition and a stock grant. 88 Class A shares were withheld at $226.78 to cover RSU taxes, and she received 1,324 Class A shares as a restricted stock unit grant.

Was the SAM insider’s share disposition an open-market sale?

No, the disposition was for tax withholding related to RSU vesting. 88 shares were net withheld to satisfy tax obligations from 288 restricted stock units that vested on March 1, 2026, rather than sold in the open market.

How many Boston Beer (SAM) shares does Laura Boynton hold after these transactions?

After the reported transactions, Laura Boynton directly holds 2,522 Class A shares. This total includes 2,322 shares of restricted stock that remain subject to vesting conditions under the company’s equity incentive arrangements.

What new equity award did the SAM executive receive in this Form 4 filing?

She received 1,324 Class A shares as a grant of restricted stock units. The award was issued at a stated price of $0.00 per share under Boston Beer’s Restated Employee Equity Incentive Plan.

How many restricted stock units vested for the SAM insider on March 1, 2026?

A total of 288 restricted stock units vested for Laura Boynton. To cover the resulting tax obligations, the issuer net withheld 88 Class A shares instead of requiring a separate cash payment for the tax liability.

Under which plan were the new SAM restricted stock units granted?

The restricted stock units were granted under Boston Beer’s Restated Employee Equity Incentive Plan. Details of these grants were previously described in a Current Report on Form 8-K that the company filed on February 17, 2026.