STOCK TITAN

Boston Beer (SAM) director receives RSUs and new stock options award

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Boston Beer Co. director Cynthia A. Fisher reported new equity compensation and updated indirect holdings in Class A Common Stock. On May 27, 2026, she was granted 358 RSUs under the Equity Plan for Non-Employee Directors; these shares vest in full on May 12, 2027, if she remains on the Board.

She also received a stock option for 691 shares of Class A Common at an exercise price of $181.63 per share, immediately exercisable and subject to the Company’s Director Stock Ownership and Retention Guidelines, with an expiration date in 2036. Following these grants, she directly holds 4,399 Class A shares, including the 358 restricted shares subject to vesting conditions. The filing also lists several indirect positions held through LLCs, trusts, a foundation, and family accounts, with some interests expressly disclaimed except for her pecuniary stake.

Positive

  • None.

Negative

  • None.
Insider Fisher Cynthia A
Role null
Type Security Shares Price Value
Grant/Award May 27, 2026 Stock Option 691 $0.00 --
Grant/Award Class A Common 358 $0.00 --
holding Class A Common -- -- --
holding Class A Common -- -- --
holding Class A Common -- -- --
holding Class A Common -- -- --
holding Class A Common -- -- --
holding Class A Common -- -- --
Holdings After Transaction: May 27, 2026 Stock Option — 691 shares (Direct, null); Class A Common — 4,399 shares (Direct, null); Class A Common — 122,923 shares (Indirect, By Foundation managed by Reporting Person)
Footnotes (1)
  1. On May 27, 2026, the Issuer granted 358 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The shares will vest in full on May 12, 2027, provided that the non-employee Director remains a member of the Board of Directors as of that date. The shares reported include 358 shares of restricted stock subject to vesting conditions. The shares are held by a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein. The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust. On May 27, 2026, the Issuer granted 691 option shares to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines.
RSUs granted 358 shares Granted May 27, 2026 under Equity Plan for Non-Employee Directors
RSU vesting date May 12, 2027 Vests in full if director remains on Board
Stock options granted 691 shares May 27, 2026 stock option grant
Option exercise price $181.63 per share Conversion or exercise price for 691 option shares
Option expiration May 25, 2036 Expiration date of May 27, 2026 option grant
Direct shares after grant 4,399 shares Class A Common directly held following RSU grant
Foundation indirect holding 122,923 shares Class A Common held by foundation managed by Reporting Person
LLC indirect holding 33,248 shares Class A Common held by LLC managed by Reporting Person
RSUs financial
"On May 27, 2026, the Issuer granted 358 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
Equity Plan for Non-Employee Directors financial
"the Issuer granted 358 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors."
restricted stock financial
"The shares reported include 358 shares of restricted stock subject to vesting conditions."
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.
pecuniary interest financial
"The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein."
Director Stock Ownership and Retention Guidelines financial
"The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines."
UGTMA financial
"By spouse as custodian for children under UGTMA"
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fisher Cynthia A

(Last)(First)(Middle)
C/O THE BOSTON BEER COMPANY
ONE DESIGN CENTER PLACE, SUITE 850

(Street)
BOSTON MASSACHUSETTS 02210

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/27/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common05/27/2026A(1)358A$0.004,399(2)D
Class A Common122,923IBy Foundation managed by Reporting Person
Class A Common33,248IBy LLC managed by Reporting Person(3)
Class A Common23,486IBy spouse as custodian for children under UGTMA(4)
Class A Common20,537IBy LLC managed by Reporting Person
Class A Common3,656IBy adult children. Reporting Person disclaims beneficial ownership
Class A Common2,532IAs trustee in trust for children
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
May 27, 2026 Stock Option$181.6305/27/2026A(5)69105/27/202605/25/2036Class A Common691$0.00691D
Explanation of Responses:
1. On May 27, 2026, the Issuer granted 358 RSUs to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The shares will vest in full on May 12, 2027, provided that the non-employee Director remains a member of the Board of Directors as of that date.
2. The shares reported include 358 shares of restricted stock subject to vesting conditions.
3. The shares are held by a limited liability company managed by the Reporting Person. The Reporting Person expressly disclaims beneficial ownership of the securities except to the extent of her pecuniary interest therein.
4. The shares are held by an LLC managed by the Reporting Person and owned by Trusts established for the benefit of the Reporting Person's children and the Reporting Person's spouse's children. The Reporting Person is the Trustee or Co-Trustee for each Trust.
5. On May 27, 2026, the Issuer granted 691 option shares to the Reporting Person under the Issuer's Equity Plan for Non-Employee Directors. The option shares are immediately exercisable, subject to the Company's Director Stock Ownership and Retention Guidelines.
Remarks:
Michael G. Andrews under POA for the benefit of Cynthia A. Fisher05/28/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Boston Beer (SAM) director Cynthia Fisher report in this Form 4?

Cynthia Fisher reported new equity awards and updated indirect holdings. She disclosed grants of restricted stock units and stock options in Boston Beer Class A Common, plus multiple indirect positions held through LLCs, trusts, a foundation, and family-related accounts.

How many RSUs did Cynthia Fisher receive from Boston Beer (SAM)?

She received 358 restricted stock units (RSUs). The RSUs were granted under Boston Beer’s Equity Plan for Non-Employee Directors and will vest in full on May 12, 2027, provided she continues serving as a member of the Board of Directors.

What are the terms of Cynthia Fisher’s new Boston Beer (SAM) stock options?

She received options on 691 Class A shares at $181.63. The options were granted on May 27, 2026, are immediately exercisable subject to Director Stock Ownership and Retention Guidelines, and are scheduled to expire in 2036 if not exercised earlier.

How many Boston Beer (SAM) shares does Cynthia Fisher hold directly after this filing?

She directly holds 4,399 Class A Common shares. This figure includes 358 shares of restricted stock subject to vesting conditions tied to continued Board service through May 12, 2027, as described in the supporting footnotes.

Does Cynthia Fisher’s Boston Beer (SAM) Form 4 show any stock sales?

The summarized data show equity grants but no reported sales. The transactions with explicit codes reflect grant or award acquisitions of RSUs and options, while other line items update indirect holdings with unknown transaction codes.