TWISTED TEA HARD ICED TEA INVENTS THE ONLY FAIR DIVORCE SETTLEMENT IN AMERICA
Rhea-AI Summary
Twisted Tea (NYSE:SAM) launched a limited-edition Twisted Tea Split Pack, a 12-pack designed to split into two labeled six-packs (“Yours” and “Mine”) to playfully echo divorce-related asset splits. Every purchase made through Give Them Beer by August 4 automatically enters buyers for a chance to receive $5,000, which Twisted Tea notes approximates the average cost of an uncontested U.S. divorce, to support their next chapter. The pack features Twisted Tea’s original hard iced tea flavor and is available while supplies last.
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News Market Reaction – SAM
In the Jul 15 session, SAM gained 0.74%, reflecting a mild positive market reaction. Argus tracked a peak move of +3.3% during that session. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 26 | fan promotion | Neutral | +6.5% | Truly Hard Seltzer launched a $5 million U.S. soccer fan promotion. |
| Jun 25 | brand partnership | Neutral | -1.4% | Sun Cruiser teamed with Dylan Efron for a summer 2026 campaign. |
| Jun 23 | community program | Neutral | +1.7% | Samuel Adams awarded the 2026 Brewing & Business Experienceship. |
| Jun 22 | whiskey collaboration | Neutral | +0.8% | Dogfish Head and Rolling Stone launched an exclusive whiskey collaboration. |
| Jun 17 | product accessory launch | Neutral | -4.6% | Dogfish Head introduced the Secret Stash Cooler for its canned cocktails. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent brand and promotion news for SAM has produced mixed but generally moderate single-day moves, ranging from -4.59% to +6.47% around prior lifestyle and product marketing headlines.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Introducing the Split Pack: A 12-Pack That Divides Cleanly and Evenly – Unlike Your Assets; Plus, a Chance for Twisted Tea to Help Pay for Your Divorce
BOSTON, July 15, 2026 (GLOBE NEWSWIRE) -- Summer is still in full swing, but America’s favorite hard iced tea knows what's waiting on the other side… While the season is known for good times and bringing people together, the end of summer can tell a different story. In fact, divorce filings have been shown to skyrocket in late summer*, proving that when the summer fun fades, some relationships do, too.
Twisted Tea has been there for life's biggest moments: first dates, bachelor parties, new homes, nuptials, even vasectomies. And now, it's showing up for another milestone: the split.
Beginning today, Twisted Tea is introducing the Twisted Tea Split Pack, a limited-edition 12-pack engineered to divide cleanly down the middle, so you and your ex can divide your most important assets easily. The specially designed pack separates into two perfect six-packs with a single, satisfying tear. One side is labeled "Yours." The other is labeled "Mine." Because while the house, the dog, and the emotional baggage may be harder to sort out, at least the Twisted Tea is handled.
“Twisted Tea fans bring us along for some of the most memorable moments of their lives,” said Erica Taylor, senior brand director for Twisted Tea. “Every year, we're invited to hundreds of weddings, asked to sponsor countless bachelor parties, tagged in thousands of fan photos, and even receive requests to furnish new homes with Twisted Tea merch. So, it only felt right that we show up for another milestone our fans may experience – when things don't exactly go according to plan.”
Twisted Tea knows a split doesn’t just break hearts. It can break the budget, too. The average cost of an uncontested divorce in the U.S. runs about
The limited-edition Twisted Tea Split Pack features Twisted Tea’s OG flavor that’s deliciously refreshing, made with real brewed tea, and makes any day better – even the tough ones! Beginning today, drinkers can snag their pack at Give Them Beer -- Twisted Tea Split Pack while supplies last. Every purchaser through August 4 will be automatically entered for a chance to win
For more information, including where to find Twisted Tea near you, visit TwistedTea.com and follow @TwistedTea on social media.
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com.
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. For more information, please visit https://www.bostonbeer.com/.
*Source: National Public Radio (NPR). "Divorces tend to spike in early spring and late summer. Here's why." Published June 5, 2025. Divorces tend to spike in early spring and late summer. Here's why.
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Taylor Jette Twisted Tea 4136685373 taylor.jette@bostonbeer.com