[Form 4] Boston Beer Company Insider Trading Activity

Rhea-AI Filing Summary

Boston Beer Co. insider Diego Reynoso, who serves as the company's CFO and Treasurer, was granted 5,518 Restricted Stock Units (RSUs) under the issuer's Employee Equity Incentive Plan on 08/11/2025. The RSUs were issued with a reported price of $0.00 and are scheduled to vest 100% on 08/11/2026, contingent on Mr. Reynoso's continued employment on that date. Following the award the filing reports beneficial ownership of 21,264 shares as presented on the Form 4. The grant is documented in the Form 4 filing and executed under a power of attorney for the reporting person.

Positive

• Grant of 5,518 RSUs to CFO Diego Reynoso
• RSUs vest 100% on 08/11/2026 contingent on continued employment
• Grant reported at $0.00, consistent with Restricted Stock Unit treatment

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine officer RSU grant—small, time‑based award with standard one‑year vesting; limited immediate market impact.

The Form 4 documents a time‑based grant of 5,518 RSUs to Diego Reynoso, CFO and Treasurer, with a 100% vest on 08/11/2026 contingent on continued employment and a reported grant price of $0.00. This is a common form of compensation for senior executives and, based on the size disclosed, is unlikely to materially affect share supply or near‑term earnings. Investors should note the post‑grant beneficial ownership reported as 21,264 shares, which reflects the reporting person's overall stake as presented in the filing.

Corporate Governance Expert

TL;DR: Compensation action aligns executive pay with shareholder outcomes; vesting contingent on continued employment is standard governance practice.

The disclosure shows an equity award governed by the company's Employee Equity Incentive Plan with a one‑year cliff vesting schedule (100% vesting on 08/11/2026). Granting RSUs to a named officer is a standard tool to align management incentives with long‑term performance. The filing was executed under a power of attorney on behalf of the reporting person, and it reports the resulting beneficial ownership position. Given the information provided, this grant appears consistent with routine executive compensation practices rather than a governance red flag.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Reynoso Diego

(Last) (First) (Middle)

C/O THE BOSTON BEER COMPANY, INC.

ONE DESIGN CENTER PLACE, SUITE 850

(Street)

BOSTON MA 02210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO and Treasurer

3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common	08/11/2025		A(1)		5,518	A	$0.00	21,264	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Employee Equity Incentive Plan. 100% of the RSUs will vest on August 11, 2026, contingent upon the Reporting Person's continued employment by the Company on that date.

Remarks:

	Michael G. Andrews under POA for the benefit of Diego Reynoso	08/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Boston Beer (SAM) disclose on this Form 4?

The Form 4 reports a grant of 5,518 Restricted Stock Units (RSUs) to Diego Reynoso, the company's CFO and Treasurer.

When do the RSUs awarded to Diego Reynoso vest?

The RSUs are scheduled to vest 100% on 08/11/2026, contingent on Mr. Reynoso's continued employment on that date.

What price was reported for the RSU grant in the SAM Form 4?

The grant is reported with a price of $0.00, consistent with Restricted Stock Unit awards.

How many shares does Diego Reynoso beneficially own after the transaction?

The filing reports beneficial ownership of 21,264 shares following the reported transaction(s).

Who signed the Form 4 on behalf of Diego Reynoso?

The Form 4 is signed by Michael G. Andrews under a power of attorney for the benefit of Diego Reynoso.