New Comscore (Nasdaq: SCOR) CEO Matt McLaughlin succeeds Jon Carpenter
Filing Impact
Filing Sentiment
Form Type
8-K
Rhea-AI Filing Summary
Comscore, Inc. appointed Matt McLaughlin as its new Chief Executive Officer, effective immediately, marking a leadership transition at the company. Former CEO Jon Carpenter will remain with Comscore as a senior advisor to the Board and CEO until October 2026, supporting continuity.
In connection with the transition, industry executive Stuart Frankel will join the Board of Directors, taking the seat previously held by Carpenter. The company highlighted Carpenter’s role in reshaping Comscore, including the divestiture of Comscore Movies and the elimination of $40 million in senior debt on May 27, 2026.
Comscore plans an investor conference call at 5:00 p.m. ET on June 10, 2026, where McLaughlin and other leaders will discuss strategic priorities, business plans and the outlook for the remainder of 2026.
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Insights
Comscore pairs a CEO change with notable debt reduction and new board expertise.
Comscore is installing Matt McLaughlin as CEO while keeping outgoing CEO Jon Carpenter in an advisory role until October 2026. This structure can help preserve institutional knowledge while giving the new leader immediate authority over execution.
The company also cites Carpenter’s role in eliminating $40 million in senior debt tied to the Comscore Movies divestiture on May 27, 2026, which simplifies the capital structure. Adding ad tech and AI veteran Stuart Frankel to the board may bolster strategic oversight as management discusses its 2026 outlook on the June 10, 2026 investor call.
8-K Event Classification
2 items: 7.01, 9.01
2 items
Item 7.01
Regulation FD Disclosure
Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01
Financial Statements and Exhibits
Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Key Figures
Senior debt eliminated: $40 million
Investor call time: 5:00 p.m. ET
Advisor role end date: October 2026
3 metrics
Senior debt eliminated
$40 million
Eliminated on May 27, 2026 as part of Comscore Movies divestiture
Investor call time
5:00 p.m. ET
Conference call on June 10, 2026 to discuss 2026 outlook
Advisor role end date
October 2026
Jon Carpenter to serve as senior advisor until this date
Key Terms
Regulation FD Disclosure, senior debt, capital structure, forward-looking statements, +1 more
5 terms
Regulation FD Disclosure regulatory
"Item 7.01 Regulation FD Disclosure On May 28, 2026, comScore, Inc."
Regulation FD disclosure requires public companies to share important, market-moving information with everyone at the same time instead of tipping off analysts or large investors first. Think of it as making sure all players on a field hear the same announcement simultaneously; that fairness helps investors trust that stock prices reflect the same information and reduces the risk of sudden, unfair trading advantages or regulatory penalties for selective leaks.
senior debt financial
"elimination of $40 million in senior debt on May 27, 2026"
Senior debt is borrowing that has first claim on a company's cash and assets if the company can't pay its bills, so lenders holding senior debt are repaid before other creditors and equity holders. Think of it as being first in line at a checkout; that priority makes senior debt lower risk and typically carries lower interest, and its size and terms matter to investors because they affect the safety of creditors and the potential upside or vulnerability of shareholders.
capital structure financial
"He led efforts to streamline Comscore’s capital structure and operations"
Capital structure is the way a company finances its operations and growth by using different sources of money, such as borrowed funds (loans or bonds) and owner’s equity (investments from owners or shareholders). It’s like a recipe for baking a cake, where the balance of ingredients affects the final product's strength and taste; similarly, the mix of debt and equity influences a company's stability and risk. For investors, understanding a company's capital structure helps gauge how risky it might be to invest or lend money.
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of federal and state securities laws"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
cross-platform measurement financial
"reliable and comprehensive cross-platform measurement"
Cross-platform measurement is a method for tracking how people interact with a company's content, ads or products across different devices and channels — like phones, tablets, computers, apps and TV — and then combining those data into a single view. Investors care because it shows how effectively a company reaches and retains customers across the real-world places people spend time; like seeing all the pieces of a puzzle instead of isolated snapshots, it helps assess marketing efficiency, revenue growth potential and where to allocate resources.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): May 28, 2026
(Exact name of registrant as specified in charter)
| (State or other jurisdiction of incorporation) | (Commission File Number) | (IRS Employer Identification No.) | ||||||||||||
(Address of principal executive offices, including zip code)
(703 ) 438–2000
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |||||
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |||||
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |||||
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) | |||||
Securities registered pursuant to Section 12(b) of the Act:
| Title of Each Class | Trading Symbol | Name of Each Exchange on Which Registered | ||||||||||||
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
1
Item 7.01 Regulation FD Disclosure
On May 28, 2026, comScore, Inc. (the "Company") issued a press release announcing the appointment of Matt McLaughlin as Chief Executive Officer of the Company. A copy of the press release is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.
The information in this Item 7.01, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit No. | Description | |||||||
| 99.1 | Press Release dated May 28, 2026 | |||||||
101.INS | XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document | |||||||
101.SCH | Inline XBRL Taxonomy Extension Schema Document | |||||||
101.CAL | Inline XBRL Taxonomy Extension Calculation Linkbase Document | |||||||
101.DEF | Inline XBRL Taxonomy Extension Definition Linkbase Document | |||||||
101.LAB | Inline XBRL Taxonomy Extension Label Linkbase Document | |||||||
101.PRE | Inline XBRL Taxonomy Extension Presentation Linkbase Document | |||||||
104 | Cover Page Interactive Data File - the cover page iXBRL tags are embedded within the Inline XBRL document | |||||||
2
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| comScore, Inc. | ||||||||
| By: | /s/ Mary Margaret Curry | |||||||
| Mary Margaret Curry | ||||||||
| Chief Financial Officer and Treasurer | ||||||||
Date: May 28, 2026
3
FOR IMMEDIATE RELEASE
Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer
Jon Carpenter to remain as Senior Advisor to the Board and CEO
Global business leader Stuart Frankel to join the Board
Investor call to be held on June 10, 2026
RESTON, Va., May 28, 2026 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the appointment of Matt McLaughlin as Chief Executive Officer of the company, effective immediately. Jon Carpenter will transition from his role as CEO and will continue to support the company as a senior advisor to the Board of Directors and CEO until October 2026. In connection with the leadership transition, industry leader Stuart Frankel will join the company’s Board of Directors, filling the seat previously held by Mr. Carpenter.
Mr. McLaughlin brings extensive leadership experience across the digital advertising and measurement space, with a strong track record of driving growth and operational excellence. He previously served as Chief Operating Officer of DoubleVerify, where he directed that company’s product, engineering and sales operations and managed over half of its employees. Mr. McLaughlin currently serves on Comscore’s Board of Directors and is also a significant common stockholder of the company, giving him deep familiarity with the business, its strategy and its long-term opportunities.
“Matt brings a unique combination of strategic insight, operational leadership and deep expertise in the digital advertising and measurement ecosystem,” said David Kline, Chairman of the Board of Comscore. “Through his Board service and longstanding investment in the company, he already has a strong understanding of the business, our mission and the opportunities ahead. We are excited to welcome him into this leadership role as we move into our next phase of growth.”
During his tenure as CEO (and previously as CFO) of Comscore, Mr. Carpenter played a critical role in reshaping and strengthening the company. He led efforts to streamline Comscore’s capital structure and operations, strengthen the balance sheet and simplify the business – culminating in the divestiture of Comscore Movies and the elimination of $40 million in senior debt on May 27, 2026.
“Jon’s impact on this company has been invaluable,” said Mr. Kline. “He helped drive significant operational, financial and strategic progress across the organization, while also bringing people together around a common purpose. We are deeply grateful for his leadership and dedication to Comscore’s success, and we are pleased that he will continue supporting the company during this transition.”
Mr. McLaughlin added, “I am honored to step into the role of CEO at such an important time for Comscore. Jon has helped build a foundation for the business, and I look forward to working with the team to drive meaningful growth and execute on our strategic priorities.”
Comscore further announced the appointment of Stuart Frankel to its Board of Directors. Mr. Frankel brings extensive operating and leadership experience in advertising technology, data analytics and Artificial Intelligence. He is currently a Managing Director of 10X CEO, an advisory and coaching firm for CEOs of high-growth venture and PE-backed technology companies. Earlier in his career, Mr. Frankel was the CEO and co-founder of Narrative Science, a generative AI company acquired by Salesforce in 2021, and was a member of the senior leadership team at DoubleClick, an advertising technology company acquired by Google.
“We are very pleased to welcome Stuart to Comscore,” said Mr. McLaughlin. “His deep expertise in ad tech and Artificial Intelligence, combined with his experience helping technology companies scale and execute, will provide valuable perspective as we continue to advance our strategy and grow the business.”
Investor Conference Call Information
Comscore will host a conference call at 5:00 p.m. ET on Wednesday, June 10, 2026, during which Mr. McLaughlin and other members of management will discuss the company’s strategic priorities, plans for the business, and outlook for the remainder of 2026. The call will take place by live audio webcast, which will be accessible at ir.comscore.com/events-presentations together with any supplemental information. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, Comscore’s expectations, forecasts, plans and opinions regarding the contributions of Mr. McLaughlin, Mr. Carpenter and Mr. Frankel; future growth and business opportunities; the execution of Comscore’s strategic priorities; management’s outlook for 2026; and the timing and content of a planned investor call. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in the relevant individuals’ plans; changes in Comscore’s business and customer, partner and vendor relationships and contracts; external market conditions and competition; changes or declines in ad spending or other macroeconomic factors; evolving trade policies and privacy and regulatory standards; product adoption rates; changes or delays in the investor call planned for June 10, 2026; and Comscore’s ability to achieve its expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to Comscore’s Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that the company makes from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Media
Marie Scoutas
Comscore, Inc.
(917) 213-2032
press@comscore.com
Investors
Jackie Marcus or Nick Nelson
Alpha IR Group
(617) 466-9257
investor@comscore.com
FAQ
What does Comscore (SCOR) announce in this 8-K filing?
Comscore announces the appointment of Matt McLaughlin as Chief Executive Officer, effective immediately. It also details Jon Carpenter’s transition to senior advisor, Stuart Frankel’s addition to the Board, recent elimination of $40 million in senior debt, and an investor call scheduled for June 10, 2026.
Who is Comscore’s new CEO and what is his background?
Comscore names Matt McLaughlin as its new Chief Executive Officer. He previously served as Chief Operating Officer of DoubleVerify, overseeing product, engineering and sales operations, and already served on Comscore’s Board as a significant common stockholder, giving him familiarity with the company’s strategy and operations.
What is Jon Carpenter’s new role at Comscore (SCOR)?
Jon Carpenter is stepping down as CEO and becoming a senior advisor to Comscore’s Board and CEO until October 2026. The company credits him with reshaping operations, streamlining capital structure, divesting Comscore Movies, and contributing to the elimination of $40 million in senior debt on May 27, 2026.
How much senior debt did Comscore recently eliminate and when?
Comscore reports eliminating $40 million in senior debt on May 27, 2026. This followed the divestiture of Comscore Movies and is described as part of broader efforts to streamline the capital structure, strengthen the balance sheet, and simplify the company’s overall business profile.
Who is joining Comscore’s Board of Directors and why is it notable?
Comscore is adding Stuart Frankel to its Board of Directors, filling the seat previously held by Jon Carpenter. Frankel brings operating and leadership experience in advertising technology, data analytics and Artificial Intelligence, including roles at Narrative Science, DoubleClick and advisory firm 10X CEO.
When is Comscore’s investor call and what will be discussed?
Comscore will host an investor conference call at 5:00 p.m. ET on June 10, 2026. Matt McLaughlin and other executives plan to discuss the company’s strategic priorities, business plans, and management’s outlook for the remainder of 2026 via a live webcast and replay.