[Form 4] comScore, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Form 4 overview – comScore, Inc. (SCOR)

Director William Paul Livek reported a single transaction dated 06/17/2025. A previously granted award of 10,739 Restricted Stock Units (RSUs) vested and was converted into an equal number of common shares at an exercise price of $0 (Transaction Code “M”). The RSUs were granted on 07/01/2024 under the company’s 2018 Equity and Incentive Compensation Plan as compensation for the 2024-2025 director term. According to the award terms, the vested shares are deferred; delivery will occur upon either a separation from service or a change in control.

Following the conversion, Mr. Livek’s direct beneficial ownership increased to 205,316 common shares. No shares were sold or otherwise disposed of, and there were no additional derivative positions remaining after the transaction.

Positive

• Director’s stake rises to 205,316 shares, signalling continued equity alignment.
• No shares were sold; transaction solely increased ownership.

Negative

• Acquisition was at $0 exercise price, indicating it was compensation-related rather than an open-market purchase with fresh capital.

Insights

Financial Analyst

TL;DR: Director converted 10,739 RSUs to stock; no sale; ownership now 205,316 shares—routine, limited impact.

The transaction is a straight RSU conversion with no open-market activity, cash consideration, or option spread. It slightly increases the director’s equity stake but is part of normal board compensation cycles. Because the shares are deferred until separation or change of control, immediate float impact is negligible. There is no indication of bullish insider buying or bearish selling. Overall market significance is low, though continued equity retention may marginally align director incentives with shareholders.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

LIVEK WILLIAM PAUL

(Last) (First) (Middle)

C/O COMSCORE, INC.

11950 DEMOCRACY DRIVE, STE. 600

(Street)

RESTON VA 20190

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/17/2025		M		10,739	A	$0(1)	205,316	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0(1)	06/17/2025		M			10,739	(2)	(2)	Common Stock	10,739	$0	0	D

Explanation of Responses:

1. Each restricted stock unit represents a contingent right to receive one share of the Company's common stock.

2. This restricted stock unit award was granted on 7/1/2024 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, vested in full on 6/17/2025, the date of the Company's 2025 annual meeting of stockholders. Vested units are deferred and will be delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice.

Remarks:

	/s/ Ashley Wright, Attorney-in-Fact	06/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many comScore (SCOR) shares did the director acquire?

10,739 common shares were acquired through RSU conversion.

What was the transaction price for the RSU conversion?

The RSUs converted at an exercise price of $0 as part of board compensation.

What is the director’s total shareholding after the transaction?

William Paul Livek now directly owns 205,316 SCOR shares.

Were any shares sold in this Form 4 filing?

No. The filing shows no disposals; only an acquisition of shares from RSU vesting.

When did the RSUs vest?

The RSUs vested in full on 06/17/2025, the date of the 2025 annual meeting.