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Vivid Seats CEO converts 87,904 RSUs to shares

Vivid Seats Inc. (SEAT) reported that Chief Executive Officer and director Lawrence Fey converted restricted stock units into 87,904 shares of Class A common stock on September 11, 2026, leaving him with 364,945 Class A shares held directly.

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vivid Seats Inc. (SEAT) reported that Chief Executive Officer and director Lawrence Fey converted restricted stock units into 87,904 shares of Class A common stock on September 11, 2026, leaving him with 364,945 Class A shares held directly. The RSUs convert one-for-one into Class A shares and vest in quarterly installments through dates ranging from December 11, 2027 to March 11, 2028, with no expiration date, and no Rule 10b5-1 trading plan is reported.

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Insider Fey Lawrence
Role Chief Executive Officer
Type Security Shares Price Value
Exercise Restricted Stock Units F1, F2 4,038 $0.00 $0.00
Exercise Restricted Stock Units F1, F3 7,414 $0.00 $0.00
Exercise Restricted Stock Units F1, F4 76,452 $0.00 $0.00
Exercise Class A Common Stock F1 87,904 -- --
Holdings After Transaction: Restricted Stock Units — 434,824 contracts (Direct); Class A Common Stock — 364,945 shares (Direct)
Footnotes (4)
  1. F1. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A common stock.
  2. F2. One-third of the RSUs vested on March 11, 2025. The remainder of the RSUs vest in equal quarterly installments such that they will be fully vested on March 11, 2027. The RSUs do not have an expiration date.
  3. F3. One-third of the RSUs vested on March 11, 2026. The remainder of the RSUs vest in equal quarterly installments such that they will be fully vested on March 11, 2028. The RSUs do not have an expiration date.
  4. F4. The RSUs began vesting in equal quarterly installments on March 11, 2026 such that they will be fully vested on December 11, 2027. The RSUs do not have an expiration date.
Shares acquired via RSU conversion 87,904 shares Class A common stock acquired on September 11, 2026 through RSU conversions
Post-transaction Class A holdings 364,945 shares Directly held by CEO Lawrence Fey after the September 11, 2026 transactions
First RSU grant size 4,038 RSUs Converted into Class A common stock on September 11, 2026
Second RSU grant size 7,414 RSUs Converted into Class A common stock on September 11, 2026
Third RSU grant size 76,452 RSUs Converted into Class A common stock on September 11, 2026
Initial vesting date of first RSU grant March 11, 2025 One-third vested on this date; remainder vests quarterly to March 11, 2027
Final vesting dates of RSU grants December 11, 2027 and March 11, 2028 RSU grants fully vest by these dates and have no expiration date
Restricted Stock Unit financial
"Each Restricted Stock Unit ("RSU") represents a contingent right to receive"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Class A common stock financial
"receive one share of Class A common stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
vesting financial
"One-third of the RSUs vested on March 11, 2025"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
Rule 10b5-1 regulatory
"No Rule 10b5-1 trading plan is reported for these transactions"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Vivid Seats (SEAT) disclose for CEO Lawrence Fey?

Vivid Seats disclosed that CEO Lawrence Fey converted restricted stock units into 87,904 shares of Class A common stock on September 11, 2026, increasing his directly held Class A share position.

How many Vivid Seats (SEAT) shares does CEO Lawrence Fey hold after this Form 4?

After the reported RSU conversions, CEO Lawrence Fey holds 364,945 shares of Vivid Seats Class A common stock directly, according to the Form 4 disclosure.

What RSU awards were involved in the September 11, 2026 Vivid Seats (SEAT) Form 4?

Three RSU awards were involved, covering 4,038, 7,414, and 76,452 restricted stock units, each representing a right to receive one share of Vivid Seats Class A common stock upon vesting.

What are the vesting schedules of CEO Lawrence Fey’s RSUs at Vivid Seats (SEAT)?

One RSU grant vested one-third on March 11, 2025 and vests quarterly through March 11, 2027; another vested one-third on March 11, 2026 and vests quarterly through March 11, 2028; a third began vesting quarterly on March 11, 2026 and will be fully vested by December 11, 2027.

Do the RSUs reported in the Vivid Seats (SEAT) Form 4 have an expiration date?

No. The footnotes state that the reported RSUs do not have an expiration date; they convert into Class A common stock as they vest according to their respective quarterly vesting schedules.

Were the Vivid Seats (SEAT) insider transactions under a Rule 10b5-1 plan?

No. The Form 4 indicates that the Rule 10b5-1 checkbox is not affirmed, so these transactions are not reported as being made under a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fey Lawrence

(Last)(First)(Middle)
C/O VIVID SEATS INC.
24 E. WASHINGTON ST., STE. 900

(Street)
CHICAGO ILLINOIS 60602

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vivid Seats Inc. [ SEAT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/11/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/11/2026M87,904A(1)364,945D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(1)09/11/2026M4,038 (2) (2)Class A Common Stock4,038$08,076D
Restricted Stock Units(1)09/11/2026M7,414 (3) (3)Class A Common Stock7,414$044,485D
Restricted Stock Units(1)09/11/2026M76,452 (4) (4)Class A Common Stock76,452$0382,263D
Explanation of Responses:
1. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A common stock.
2. One-third of the RSUs vested on March 11, 2025. The remainder of the RSUs vest in equal quarterly installments such that they will be fully vested on March 11, 2027. The RSUs do not have an expiration date.
3. One-third of the RSUs vested on March 11, 2026. The remainder of the RSUs vest in equal quarterly installments such that they will be fully vested on March 11, 2028. The RSUs do not have an expiration date.
4. The RSUs began vesting in equal quarterly installments on March 11, 2026 such that they will be fully vested on December 11, 2027. The RSUs do not have an expiration date.
/s/ Lawrence Fey09/15/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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